市场分割与土地财政行为研究———来自中国省际的经验证据简

文章以2003—2009年我国30个省份的面板数据为样本,在揭示地方政府土地出让行为合理性的基础上,讨论土地财政依赖对经济增长可持续性的影响。实证结论表明,地方政府分割土地出让市场（以不同的出让方式出让土地）可以实现地方财政的跨期收入平衡,是财政支出压力下地方政府的理性行为选择。低价协议出让被征农地可以产生长期稳定的增值税收入流,高价招拍挂出让被征农地可以产生短期高额的营业税收入流。与此同时,在非农建设用地供给缺乏弹性以及政绩考核压力的双重约束下,依靠土地财政的经济增长模式难以持续。财税制度、政绩考核制度的改革将有利于转变地方政府土地财政依赖增长模式的根本性转变。     

Managing Advertising Productivity

No abstract available for this article.     

To Justify or Not to Justify: The Role of Anticipated Regret on Consumers’ Decisions to Upgrade Technological Innovations

Prior research suggests that adoption decisions are primarily based on product features and experiential opportunities, like trial and observation. Our research follows inquiries that identify anticipated regret (AR) as an emotion integral to consumer decision making. Prior research and current retailing practice assume that AR can be alleviated by compelling product attribute-based rationales for immediate purchase. These rationales often take the form of direct attribute comparisons between the current best and the future technologies. Counter-intuitively, we find that giving consumers attribute-based justifications for immediate purchase produces a uniform level of AR and purchase delay regardless of the perceived rate of innovation (PRI). However, under conditions of low PRI and no justification, AR decreases significantly. A clear implication of our findings is that firms marketing current technology should not rush to provide consumers with justifications for immediate upgrade since such communications will remind consumers of what they might miss if they adopt now, resulting in increased AR and purchase delays. Instead, we suggest that retailers focus promotional efforts on highlighting the hedonic benefits consumers experience by adopting today.     

施工总承包特级企业市场交易资质匹配研究

施工总承包特级企业是我国建筑业企业的龙头,其市场行为是否与其自身的资质和能力相匹配,影响建筑市场秩序和建筑行业的健康发展.文章在界定建筑业企业市场交易资质匹配概念的基础上,选取"中标次数"、"中标率"、"中标总金额"、"平均单位标段强度"、"中标次数修正指标"、"中标次数百分比修正指标",以及"中标金额百分比修正指标"和"平均单位标段强度修正指标",建立了相应的施工总承包特级企业市场交易资质匹配度测算模型,并利用2009年南京市建设工程交易数据进行了实证分析.测算结果与企业实际市场表现基本一致,表明模型建立科学,模型测算分值(QMI)能够反映企业在某一特定市场交易中的资质匹配状况.     

OCB视角下的派遣员工激励

经济全球化背景下的产业转移升级和企业用工需求的增长,正推动服务外包业务加快进行。特别是在全球金融动荡的经济环境下,将有更多的跨国公司将其非核心业务外包,以降低成本、增强竞争力,这些因素都将推动劳务派遣用工方式的加速进行。因此,派遣员工的规范、管理、激励等问题亟待解决。文章在激励理论和组织公民行为理论的基础上,分析了不同类型派遣员工组织公民行为的分类和特征,提出基于组织公民行为理论的派遣员工激励策略。     

The effect of strike militancy intentions and general union attitudes on the Organizational Citizenship Behavior of university faculty

Using a sample of unionized faculty, this study investigated whether faculty members' militancy intentions and general union attitudes affected their level of organizational citizenship behavior (OCB). OCB was divided into three dimensions (OCB-teaching, OCB-faculty, and OCB-university), and separate predictions were made for each. Results indicated weak relationships at best between the predictor variables and OCB, suggesting that unionization is not likely to affect this important aspect of job performance.     

生活方式、消费者创新性与新产品购买行为的关系

本文在文献研究的基础上归纳出描述和测量生活方式的四个主要维度:时尚意识、领导意识、价格意识和怀旧意识。基于1006位重庆消费者的问卷调查所得数据,检验生活方式、消费者创新性和新产品购买行为三者的关系,发现生活方式能显著地影响消费者创新性,而消费者创新性对新产品购买行为有显著的促进作用,消费者创新性在生活方式与新产品购买行为的关系中起完全中介作用。