战略联盟信息系统整合

分析了战略联盟信息系统整合的目的，必要性，存在的风险因素，提出了战略联盟信息系统整合的对策。     

品牌层次化构建对消费者购买行为的影响分析

市场经济发展和进化到了品牌经济阶段,品牌成为影响消费的重要因素。文章基于品牌将消费者群体进行划分,以动态视角分析品牌层次化构建对不同消费群体的消费特征和购买行为的影响,为进一步发展品牌经济提供参考。     

超市消费者购物行为理论研究

本文以理论研究的方法探讨了超市消费者在不同形态超市购物行为中三个重要的内容——择店行为、消费额度、消费频次。提出了购物效用在消费者购物行为中所起的作用以及择店行为、消费额度和消费频次之间的关系。经研究表明,不同形态超市为消费者带来的效用不同,这种效用的差别是影响消费者购物行为的关键因素。     

服务贸易发展的宏观政策战略转变分析

顺应全球产业结构的发展变化趋势,做好中国服务贸易发展的战略准备。作者提出了中国宏观经济发展思路和宏观经济发展政策的八个战略转变建议及具有针对性的有关中国服务贸易发展的五大产业政策转变对策。     

供应链环境下的成本管理研究

本文就供应链环境下成本管理问题展开研究。文章认为在供应链环境中,管理者面临着更加复杂的成本问题,这就要求我们整合传统的成本管理框架,拓展成本管理的视野。为此,本文阐述了基于供应链模式下的成本管理目标、影响成本管理维度、成本管理方法和成本管理组织机构设立等等方面内容。说明成本管理目标是提升整个供应链的竞争力;影响成本管理维度的因素分别为产品、关系和资源;在供应链环境下作业成本法和链式目标成本是常常采用的成本方法。其次说明了柔性管理团队是供应链模式下成本管理目标实现的组织保证。     

我国股票市场行为及其影响因素分析

文章以2000年1月4日至2001年1月2日间在上海证券交易所A股市场交易的股票为样本,借鉴Debondt和Thaler(1985)的研究方法,发现我国股票市场存在明显的“反转趋势”,同时采用多元回归模型,分析影响反转趋势的主要因素,发现影响我国赢家组合和输家组合CAR反转的主要因素有形成期的CAR、换手率和公司资产规模。最后,作者从心理学和我国股票市场的制度背景探讨这种反转趋势的心理成因和制度成因。     

Driving organizational citizenship behaviors and salesperson in-role behavior performance: The role of management control and perceived organizational support

Interest in management control approaches and organizational factors associated with higher levels of salesperson performance is reflected in research streams concerned with behavior-based control strategies and organizational citizenship behaviors (OCBs). This study makes two distinct additions to the literature relating to control, organizational citizenship behaviors and salesperson performance. First, the study distinguishes between salesperson in-role behavior performance and outcome performance to model in-role behavior performance as a mediator between OCB and outcome performance. Second, the work supports sales manager control as an antecedent to OCB. A second model introduces perceived organizational support (POS) as an additional antecedent to salesperson OCB, and more important, as a consequence of sales manager control. This construct has not been included in prior salesperson OCB studies. Results show sales manage control has a stronger impact on OCB through POS, than directly, and POS has a strong impact on salesperson OCB. Nigel F. Piercy (Nigel.Piercy@wbs.ac.uk) is a professor of marketing in the Warwick Business School at the University of Warwick, United Kingdom. He holds a Ph.D. from the University of Wales and a higher doctorate (D.Litt) from Heriot-Watt University, Edinburgh. His current research interests focus on strategic sales and account management. His work has been published in many journals including theJournal of Marketing, theJournal of International Marketing, and theJournal of the Academy of Marketing Science. He is coauthor to David Cravens onStrategic Marketing (8th ed., Irwin/McGraw-Hill, 2006). David W. Cravens (D.Cravens@tcu.edu) holds the Eunice and James L. West Chair of American Enterprise Studies and is a professor of marketing in the M. J. Neeley School of Business at Texas Christian University, Fort Worth, Texas. He has a doctorate in business administration from Indiana University. His areas of specialization include marketing strategy and planning, sales management, and new product planning. His research has been published in a wide range of journals including theJournal of Marketing, theJournal of Marketing Research, the Journal of the Academy of Marketing Science, and theInternational Journal of Marketing. Nikala Lane (Nikala.Lane@wbs.ac.uk) is a senior lecturer in marketing in the Warwick Business School at the University of Warwick, United Kingdom. She holds a Ph.D. from the University of Wales and was previously a senior research associate at Cardiff University. Her research interests are focused on gender and ethics issues in sales and marketing management. Her work has been published widely in the international literature and includes articles in theJournal of Management Studies, theBritish Journal of Management, the Journal of Business Ethics, and theJournal of Personal Selling & Sales Management. Douglas W. Vorhies (dvorhies@bus.olemiss.edu) is an assistant professor of marketing in the School of Business Administration at the University of Mississippi. His primary research interests are in the areas of marketing strategy, marketing resources and capabilities, the links between innovation, strategic market management and performance, and professional selling and sales management. His other work has been published in many journals including theJournal of Marketing, Decision Sciences, theJournal of Product Innovation Management, theEuropean Journal of Marketing, and theJournal of Personal Selling and Sales Management.     

国有战略性竞争行业的竞争力、调整方式及发展趋势

本文分析了国有经济介入到战略性竞争行业中的原因。运用主成分分析方法,对战略性竞争行业国有经济的竞争力进行了实证分析,得出战略性竞争行业国有经济的竞争力得分、排名及竞争力走势,并对战略性竞争行业中国有经济的调整方式及发展趋势进行了探讨。     

羧甲基壳聚糖/海藻酸钠水凝胶pH值对溶胀行为的影响

以CaCl2为交联剂制备了一系列羧甲基壳聚糖/海藻酸钠水凝胶。研究了羧甲基壳聚糖与海藻酸钠溶液的配比、交联剂的用量以及pH值对水凝胶溶胀率的影响,并分析了不同pH值时水凝胶的红外谱图。结果表明,pH=1.0、3.0时,水凝胶收缩,而pH=5.0、7.4、9.0、13.0时,水凝胶溶胀随pH值增高,其溶胀率增大。当两者配比为1:3,pH 9.0时溶涨率最大。同时,红外谱图证明,水凝胶的pH敏感行为是氨基和羧基基团结构的变化所引起的。     

动态环境下企业战略资源的整合与利用机制

在动态复杂环境下产生和发展起来的战略资源观是对传统资源观的进一步深化.如何使战略资源获得新的生命力,正成为组织赢得持续竞争优势的新探索.从企业整合、利用战略资源的视角看,其动态组合、创新及充分利用与开发等方面就显得尤为重要.但值得说明的是,企业的知识创新及提升学习能力才是保障战略资源合理利用的根本.