浅析陕西省汽车营销模式的现状及发展对策

本文针对陕西省汽车营销模式的现状,总结当前陕西汽车营销模式中存在的不足,对陕西汽车营销模式发展提出了具体的对策。     

基于模糊层次分析法的房地产投资决策研究

房地产投资项目本身具有一定的模糊性,采用模糊层次分析法,建立模糊一致矩阵,判断各方案在各指标下的权重,然后进行排序,为企业的投资决策提供参考。文章以陕西省某房地产企业选址投资为例,验证了此模型的合理性与可行性。     

长期股权投资核算的权益法

长期股权投资权益法,其特点是投资最初以投资成本计价,以后根据投资企业享有被投资单位所有者权益份额的变动对投资的账面价值进行调整的方法。本文主要讨论了权益法的涵义与适用范围,通过实例分析了权益法下的会计处理思路等问题,并提出了相应的解决对策。     

跨国公司FDI理论的演进特征及发展趋势

本文在对传统跨国公司FDI理论进行分类与梳理的基础上,深入探讨了20世纪80年代以来跨国公司FDI理论思维取向的演变特征,即优势分析由静态化走向动态化,实践背景从发达国家扩展至发展中国家,基本对象从大型跨国公司转向中小型跨国公司,研究侧重点从动机探究偏向于区位分析。最后归纳总结了FDI理论发展的四大基本趋势。     

金融危机以来我国沿海港口货物吞吐量影响因素研究——兼论我国经济由外需拉动向内需驱动转型的一个证据

通过建立基于贸易引力模型的我国沿海港口货物吞吐量影响因素的VAR模型,分别考察了交通运输业固定投资、人民币汇率、世界经济状况和国内经济状况对我国沿海港口货物吞吐量的影响,并以金融危机以来的数据作为样本对该模型进行了实证检验。由脉冲响应和方差分解分析发现:世界经济发展状况对我国沿海港口货物吞吐量的影响最大,且世界经济的复苏将显著提高沿海港口货物吞吐量;交通运输业固定投资在经过一个滞后期后,也会对沿海港口货物吞吐量起到积极的作用;人民币汇率对我国沿海港口货物吞吐量的影响不可忽略,且汇率上升(即本币贬值)将提高沿海港口货物吞吐量;而国内经济发展状况则与我国沿海港口货物吞吐量之间并不存在显著的确定关系,这或表明我国经济的发展方式正由外需拉动向内需驱动转型。     

FOREIGN ENTRY,CULTURAL BARRIERS,AND LEARNING

This paper examines the longevity of foreign entries. Hypotheses are developed on the mode (start-ups vs. acquisitions) and ownership structure (wholly owned vs. joint ventures) in relation to cultural distance. The hypotheses are tested within a framework of organizational learning, using data on 225 entries that 13 Dutch firms carried out from 1966 onwards. Results show that the presence of cultural barriers punctuates an organization's learning. Cultural distance is a prominent factor in foreign entry whenever this involves another firm, requiring the firm to engage in ‘double layered acculturation.’ We also identify locational ‘paths of learning.’ The longevity of acquisitions is positively influenced by prior entries of the firm in the same country. Similarly, the longevity of foreign entries, in which the firm has a majority stake, improves whenever the expanding firm engaged in prior entries in the same country and in other countries in the same cultural block.     

CUSTOMER POWER,STRATEGIC INVESTMENT,AND THE FAILURE OF LEADING FIRMS

Why might firms be regarded as astutely managed at one point, yet subsequently lose their positions of industry leadership when faced with technological change? We present a model, grounded in a study of the world disk drive industry, that charts the process through which the demands of a firm's customers shape the allocation of resources in technological innovation—a model that links theories of resource dependence and resource allocation. We show that established firms led the industry in developing technologies of every sort—even radical ones—whenever the technologies addressed existing customers' needs. The same firms failed to develop simpler technologies that initially were only useful in emerging markets, because impetus coalesces behind, and resources are allocated to, programs targeting powerful customers. Projects targeted at technologies for which no customers yet exist languish for lack of impetus and resources. Because the rate of technical progress can exceed the performance demanded in a market, technologies which initially can only be used in emerging markets later can invade mainstream ones, carrying entrant firms to victory over established companies.     

制定中国的能源战略维护国家的经济安全

能源安全关系到国家的经济安全.文章通过简单介绍我国能源的发展现状,提出了制定中国能源发展的战略和措施.     

网络柠檬问题的表现、影响及营销启示—消费者行为视角

柠檬问题是逆向选择问题在产品市场上的表现,与传统市场一样,网络市场上同样存在柠檬问题.本文从消费者行为的角度分析了网络柠檬问题的表现及影响,认为网络柠檬问题主要产生于企业向消费者传递信息、消费者信息搜集以及消费者处理信息三个过程中,网络柠檬问题阻碍了消费者购买意图到购买行为的转变,最后本文探讨了网络柠檬问题的营销学启示.     

论低PSR值的股票在大盘下跌中的抗跌特性

选取20个基本面优秀的个股,从行业领域、股本规模、净资产收益率、销售利润率四个角度进行跌幅大小的比较.得出具有低PSR值的行业前景良好、存在大量现金流、股本规模较大、盈利能力出众的公司值得投资.