Destination image,on-site experience and behavioural intentions: path analytic validation of a marketing model on domestic tourists

Despite its contribution to the national economy, domestic tourism is one of the most neglected and under-researched forms of tourism in the literature. This study tested an integrated path model examining the interrelationships between destination image, perceived quality, satisfaction and behavioural intentions, using domestic tourists who visited Eilat, Israel. The findings support the hierarchical relationships between image, quality, satisfaction and behavioural intentions. In addition, the affective image component was found to exert a far greater impact on the overall destination image than the cognitive component. The study establishes a better understanding of domestic tourists’ destination image and behavioural intention formulation. It also provides a number of implications for destination managers targeting the voluminous domestic segment.     

A composite measure of performance–expectation and performance-only measures

Performance–expectation measures and performance-only measures of service quality have been widely used in the literature. However, either of the two measures is not sufficient to explain customers’ evaluation of service quality and satisfaction. Their assumptions are too restrictive to explain the evaluation processes. From an analytic perspective, this paper derives a composite measure integrating both measures for service quality. The previous measures are nested in the composite measure. Due to this feature, the composite measure is more flexible than the previous measures. It can account for conflicting theories and empirical findings supporting each of the two measures. Furthermore, the composite measure allows us to interpret the link between service quality and customer satisfaction more intuitively.     

探究当下高校学生干部培养的新思路

高校学生干部是班级的核心,是师生之间交流的重要纽带。因此,加强学生干部培养对于提升高校教育管理质量具有重要意义。但总来看,当前高校在学生干部的培养上仍存在着一些问题和缺陷。本文主要探究了当下高校学生干部培养的新思路。     

高校研究生导师学术休假制度刍议

文章对建立导师学术休假的必要性以及我国导师学术休假的现状作了分析,重点介绍了构建导师学术休假制度的实施策略,总结了为建立具有中国大学特色的学术休假制度而需逐步营造的导师学术休假的政策环境。     

学生党组织在学生科研团队建设中的作用

我国从十九世纪九十年代起开始逐渐把科学研究引入至本科教育,这种做法得到了教育主管部门的肯定,推动了大学生科研团队的兴起。学生科研团队是通过参加科学研究实践活动的途径培养大学生的科研、创新、协作能力的科研组织。而在我国大学生科研团队的成员构成之中,相当数量的成员是大学生党员。而目前大学生基层党组织在大学生科研团队建设方面的工作相对滞后,本文就大学生科研团队中学生党组织的角色问题进行了探讨。     

基于目标满意改进的辽宁农产品出口影响因素分析

辽宁是农产品出口大省,虽然出口额呈逐年上升趋势,但近几年受国内外不同问题和因素的影响,导致辽宁农产品出口出现了瓶颈。本文在总结了辽宁农产品出口的现状的基础上,探讨了辽宁农产品出口的问题,以此总结了影响出口的因素,并基于目标满意对影响因素进行了分析,最终提出了解决措施。     

A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty

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高职院校学生管理工作现状与对策研究

近年来,随着学生生源素质的不断下降,毕业生就业压力也随之加大,给我国高职院校的学生管理工作带来了新的挑战。本文结合高职院校存在管理理念落后,管理方法单一,学生自我约束差,生源层次不齐,网络化、信息化给学生带来的冲击等问题,提出将以人为本、校园文化、企业愿景和队伍建设融入到学生管理中,从而形成更加科学的管理体系和制度。     

Moderating Role of Gender in the Relationship between Hotel Service Quality Dimensions and Tourist Satisfaction

Gender has frequently been identified as one of the key attributes and predictors in developing marketing strategy. This study examines the moderating role of gender in the relationship between hotel service quality dimensions and tourist satisfaction with hotel service delivery. The results derived from multi-group structural equation modeling via the AMOS 5.0 computer program revealed that gender significantly moderated the relationship between service quality dimensions and tourist satisfaction with hotel service delivery. Empathy and tangibles both contributed as the most important significant predictors of tourist satisfaction with hotel service delivery for male tourists as opposed to female tourists. It is statistically confirmed that men and women appear to respond to different aspects of a service encounter when making judgments about their satisfaction.     

Does contingent pay encourage positive employee attitudes and intensify work?

This article explores the relationships between three dimensions of contingent pay – performance‐related pay, profit‐related pay and employee share‐ownership – and positive employee attitudes (job satisfaction, employee commitment and trust in management). The article also examines a conflicting argument that contingent pay may intensify work, and this can detract from its positive impact on employee attitudes. Of the three contingent pay dimensions, only performance‐related pay had direct positive relationships with all three employee attitudes. Profit‐related pay and employee share‐ownership had a mix of negative and no significant direct relationships with employee attitudes, but profit‐related pay showed U‐shaped curvilinear relationships with all three employee attitudes. The results also indicated that performance‐related pay is associated with work intensification, and this offsets some of its positive impact on employee attitudes.