基于结合分析方法的常客计划顾客价值研究——以中国经济型酒店为例

常常客计划在航空业、酒店业、银行和零售业等领域已经得到广泛的应用,并成为标准的市场营销和客户管理工具。文章通过对国外研究文献的回顾,总结出了常客计划的概念、作用机制和构成要素。在总结国内主要品牌经济型酒店常客计划方案的基础上,利用正交设计产生了一个关于经济型酒店会员计划奖励方式偏好的调查表。利用这个调查表进行了针对酒店入住者的问卷调查,基于结合分析方法对调查数据进行了统计分析,实证了消费者对经济型酒店会员奖励方式的偏好。实证结果表明,基于年内住店时间和费用负担方式两个变量所划分的四类人群对各种奖励措施有不同的偏好。现有的常客计划并没有满足不同类型消费者的特定需求。研究结论提示,企业应当基于市场细分设计其常客计划,并力求实现吸引顾客和提高品牌价值的平衡。     

COOPERATION: THE POWER OF A SINGLE WORD? SOME EXPERIMENTAL EVIDENCE ON WORDING AND GENDER EFFECTS IN A GAME OF CHICKEN

Framing has been widely shown to affect decision making. In this paper, we investigate experimentally whether, and to what extent, cooperative behaviour in a Game of Chicken may be impacted by a very basic change in the labelling of the strategies. Our within‐subject experimental design involves two treatments. The only difference between them is that we introduce either a socially‐oriented wording (I cooperate/I do not cooperate) or colours (red/blue) to designate strategies. The level of cooperation appears to be higher in the socially‐oriented context, but only when uncertainty as regards the type of the partner is manipulated, and especially among females.     

中国农产品加工产业组织创新与政策选择

通过对农产品加工业发展状况调查研究和个案分析,概括了农产品加工业的产业组织特征和绩效评价,剖析农产品加工业发展中存在的囚徒困境、过度竞争、逆向选择等问题及其成因,并提出了相应的政策建议。     

马克思剩余价值理论视角下信息商品增值研究

信息劳动创造价值,如何在马克思剩余价值理论视角下研究信息商品增值是一个新的研究课题。信息劳动是复杂劳动,创建期投入巨大,一些信息商品具有独特形式。将信息生产的不同时期的区分引入复杂的劳动过程和价值增殖的研究：信息商品创建期和扩大生产期都属于生产过程,在生产中获得价值增殖的潜力,而通过流通过程,创造出巨大数量的消费受众,从而实现了剩余价值的获得。巨大的规模投资、极高的技术门槛和政府政策保护使信息企业获得超额剩余价值。     

Herding behaviour and the declining value relevance of accounting information: evidence from an emerging stock market

This article sheds light on the underlying mechanisms behind the changes in the value relevance of accounting information in the Karachi Stock Exchange (KSE) during the 1999–2010 period. We find that neither changes in earnings quality nor the earnings lack of timeliness hypothesis can explain the decline in the value relevance of accounting information in the KSE. Based on the stylized facts associated with the growth of the KSE and the broader economics literature, we argue that the reduction in the explanatory power of accounting information vis-à-vis stock returns was caused by herding behaviour. Empirical estimates from state-space model of herding behaviour confirm the existence of herding, and we find that the value relevance of accounting information is significantly lower in periods characterized by herding behaviour. This article is also amongst the first attempts to empirically demonstrate that an expansionary monetary policy and increases in foreign portfolio investment lead to increased levels of herding.     

识别和培育实践共同体——构建学习型组织的新途径

学习型组织的传统构建途径过于强调个体层面的学习,忽视了团队层面和组织层面的学习。实践共同体能够较好地促进团队层面的学习,进而提高整个组织的学习能力。本文系统地探讨了实践共同体的概念本质、理论渊源及其作用,提出了识别和培育实践共同体的方法,并针对实践共同体可能存在的缺陷提出了一些应对策略。     

Are property rights enough?Re‐evaluating a big‐bang claim1

We investigate the claim made by proponents of the big‐bang strategy that the establishment of property rights in an economy in transition creates its own demand for the enforcement of laws to protect those rights. Our model contains a government engaging in activities to accomplish objectives that depend on public support for the enforcement of the rule of law and agents who interpret the level of activities of the government as indications of the government's intent to enforce the rule of law. Agents, using the level of government activities as an input to their decisions, choose whether to support the government's objectives. We establish conditions under which the level of activities chosen by the government maximizes its benefits, and simultaneously induces the constituency to support enforcement of the rule of law. These conditions provide a basis for the argument for the implementation of the big‐bang policy. When these conditions do not hold, however, we show that the level of activities that maximizes the government's benefits may have only a minor impact on support for the enforcement of the rule of law. Two characteristics play an important role in these conditions: the initial level of crime and the types of activities the government chooses to undertake. We present examples showing that the initial level of crime has the more dramatic effect on subsequent support for the rule of law.     

Does Multinationality Affect the Propensity to Innovate? An Analysis of the Third UK Community Innovation Survey

The paper is developed at the interface between internationalization and innovation studies. It utilizes data on innovation from the UK Community Innovation Surveys 3 and 2 (CIS3 and CIS2) to assess whether multinationality affects the innovation propensity of surveyed enterprises. The indicators of innovation propensity—our dependent variables—are taken from the following CIS sets of variables: innovation outputs; innovation inputs; innovation outcomes (patent applications); innovation continuity/sustainability. The latter element is considered to be the ability of the enterprise to sustain innovation over a long period of time and the relevant variable is derived from both CIS3 and 2 data. This allows the paper to introduce dynamic elements into the analysis. Four hypotheses are developed and tested. Our main hypothesis states that multinationality per se (i.e. being part of a multinational company network) affects the propensity to innovate. We also test for three sub‐hypotheses related to characteristics of multinationality: belonging to a group vs being independent; degree of multinationality; being part of a foreign vs domestic multinational. The results show that all those CIS enterprises that belong to a multinational corporation—whether UK or foreign—are more likely to exhibit innovation propensity; they are also more likely to engage in innovation activities on a continuous basis.     

Adam Smith and the division of labour: is there a difference between organisation and market?

The paper claims that, in The Wealth of Nations, the divisionof labour refers simultaneously to two different things: a socialdivision of labour and an organisational division of labour.The central point is that the organisation of work (the organisationaldivision of labour) in the firm is the logical counterpart ofthe social division of labour, and that these reflect two inseparableaspects of the process of the division of labour. Smith is thusconcerned with organisations as well as with markets, each functioningaccording to the same principle. Hence, Smith does not believethat the organisational and the social divisions of labour arefundamentally different, although he does recognise some variationbetween them and describes different states of the divisionof labour within the firm, liberal and capitalist.     

土地政策参与宏观调控的机制分析——基于主体功能区调控视角

我国住房商品化已有三十多年的时间,房地产业渐渐从稳定发展走向了发展过热的阶段。为此,国家出台了大量的土地政策对房地产市场进行宏观调控。从土地供应政策的三个角度即土地供应量、土地供应方式和土地供应结构方面分析其与土地价格的关系,可深化研究土地政策参与宏观调控的机制及其对房地产价格产生的影响。