论实现世界旅游强国的人才建设

目前,我国旅游人才建设仍存在总量不足、分布不合理、结构不理想、急需人才缺乏、人才外流严重等问题,为此,需要在确立积极的人才资源开发目标和工作思路,实施人才队伍建设工程,创新用人机制,优化人才环境等方面作出积极的探索。     

风景名胜区产品开发与持续竞争力的提升——以武夷山为例

以武夷山为例,对风景名胜区产品开发与持续竞争力的提升进行了探讨.本文认为,风景名胜区的发展,不应过于强调短期竞争力,而应该关注持续竞争力,风景名胜区的产品开发对于持续竞争力的提升具有重要意义.     

Using Local Cuisines when Promoting Small Caribbean Island Destinations

This study compares how four Caribbean small islands—Aruba, the Dominican Republic, Jamaica, and Martinique—use their authentic cuisines to promote their destinations. Brochures, catalogs, websites, and other promotional materials for each destination were content analyzed. Although all four destinations seem to use their authentic cuisines for tourism promotion, key differences exist among these islands in their marketing and promotional strategies. Martinique appears to use its local cuisine most aggressively, using a combination of locally prepared foods, cocktails, rum, fruits, and vegetables to visually portray this aspect of the country's heritage. Jamaica, in contrast, uses mainly fruit and vegetable imagery. The study findings suggest a need for these four Caribbean island destinations to develop expertise in culinary tourism, followed by promotion through brochures, catalogs, websites, and other marketing materials.     

Leisure in Living Local through Food and Farming

This article reflects on aligning leisure research with the local foods movement while placing the local foods movement into the larger framework of sustainability and the fields of leisure and recreation. The local foods movement has persisted during difficult economic times; growth in local foods venues and young people endeavoring to establish small-scale sustainable farms continues to flourish. Given the history of leisure research and its continued success alleviating participation barriers and constraints, the need for leisure researchers to focus on local food systems is imperative and timely. This essay highlights the notion of leisure in living through local foods and the serious leisure aspects of small-scale sustainable agriculture. This article also encourages leisure researchers to explore and assess the relationships between the local foods movement and small-scale farming as embedded in the larger framework of sustainability.     

Liberalizing Nirvana: an analysis of the consequences of common pool resource deregulation for the sustainability of Fiji's surf tourism industry

In July 2010, the Fijian government issued a decree that liberalized Fiji's surf breaks and deregulated its surf tourism industry. It did this by canceling licenses that granted resorts exclusive use of surf breaks based on indigenous customary ownership of foreshore and fringing reef fishing areas as common pool resources. This paper analyses the sustainability of surf tourism in Fiji, utilizing a developing framework for sustainable surf tourism. Based on broader sustainable tourism theory and empirical research, the framework considers (1) the impact of economic neo-liberalism, (2) the need for coordinated planning and limits to growth, (3) the advantages of systematic attempts to foster cross-cultural understanding, and (4) the social benefits associated with the development of surfing at the village level. The study found that a lack of regulation is compromising the sustainability of Fiji's surf tourism industry in each of these four dimensions. However, evidence of a growing acceptance of the need for regulation by most stakeholders offers a starting point for a transactive, participative process to find solutions. A fifth element to the framework is recommended for future analyses based on the need for surf tourism to contribute to poverty alleviation in destination communities.     

Effects of Picture Presentations on Customers' Behavioral Intentions on the Web

SUMMARY

As the Web is becoming a major communication channel to bridge hotels and customers, great marketing efforts have been made to attract new customers and repeat business. A wide variety of studies have been conducted to identify factors that could affect customers' purchase behavior on the Web. Little research, however, has been documented that assessed the effects different pictures presented on the Web had on customers' online purchase behavior. Based on the content analyses with 203 existing hotel Websites, this study examined the potential effects of Website format, Website contents, and Website realism on customers' behavioral intentions. Results indicate that the content and realism of picture presentations are important predictors of customers' attitudes toward the Website. The attitudes appear to be a strong predictor of behavioral intentions on the Web. Suggestions and implications are included for the lodging industry and future research.     

Tourism,Marketing and Sustainable Development in the English National Parks: The Role of National Park Authorities

This paper examines the work of the English National Park Authorities (NPAs) in relation to aspects of the development of sustainable tourism. The NPAs have implicitly sought to achieve sustainable tourism development since the parks were first designated, striving to balance the needs of visitors and the environment within the context of living, working landscapes. Studies have revealed, however, that some NPAs are not fully championing sustainable tourism development. The paper examines the NPA's use of marketing and marketing perspectives in encouraging sustainable tourism, exploring attitudes, roles and activities. A diverse, piecemeal and sometimes underinformed approach is revealed. The paper concludes with ways forward for English NPAs and for other protected area management organisations.     

夏威夷对海南国际旅游岛可持续发展的启示

海南素有“东方夏威夷”之美誉,值此国际旅游岛建设之际,借鉴夏威夷旅游业开发的成功经验将有事半功倍之效。文章将夏威夷可持续发展的经验系统地归纳为六大要素构成的“飞机式模型”：“政府与市场的中间道路”为机头,是旅游目的地发展的动力源;“可持续发展原则”是尾翼,起平衡作用;“保护本土文化”和“让当地人受益”为飞机主体,是旅游发展的根基;“创新”以及“基于数据的科学决策”是飞机的两翼,为旅游目的地长期发展提供上升的力量。文章重点归纳夏威夷在六大领域的主要工作,并分析了海南的差距以及对其今后发展的启示。     

Solesolevaki as social capital: a tale of a village,two tribes,and a resort in Fiji

This paper advances understanding of the complex and adaptive nature of indigenous Fijian communities involved in tourism. It examines how tourism-related development has set the people of one Fijian village along two separate development pathways, and explores how preferential access to tourism benefits has created disparities within the community. Complex Adaptive Systems theory and Social Capital theory are used to conceptualise how over 40 years of tourism involvement has influenced development within an indigenous Fijian community. The findings argue that indigenous Fijian communities are non-homogeneous entities, which are constantly in transition, responding and adapting integratively to both internal and external changes over time. The findings show that the emergence of new behaviours and ways of life has led to the collapse of the pre-existing systems of social capital. As a response, community members retreated and regrouped, strengthening internal bonds and social capital in their smaller social units, leading to both dependency and opportunity-seeking behaviours among participants. Ultimately, the paper asserts that money alone does not lead to development, but rather tourism and access to a variety of capital do.     

Traditions of sustainability in tourism studies

As sustainability has become an important policy issue in tourism, it is arousing growing discussion and criticism, and an increasing need to understand the nature of the limits of growth. This paper analyzes how these limits are approached and evaluated in discussions on a local scale. The purpose is to recognize that behind the different understandings of them lie distinct traditions that are different in their focuses. These are referred to as resource-, activity-, and community-based traditions of sustainability. Further, the relationship between sustainable tourism and sustainable development is critically discussed.