网络营销创新定位、运行模型及案例分析

网络营销的创新性质包括创新程度和创新效益两个方面。创新程度反映网络营销创新的影响力度,是过程性指标;创新效益反映网络营销的经济效应,是结果性指标。将创新度和效益度垂直相交构成一个二维平面,并将其分别划分为高低两个级别段,可形成四个定位模块,即触网型创新、网络实验型创新、网络营销专家和运营网络型创新。一般情况下,企业网络营销创新往往从触网型创新出发。进而上升到运营网络型创新阶段,但在网络营销实践中,某些创新运动并不是严格地起于触网型创新,而止于运营网络模型,更有逆向运行的情况存在。     

Glamour and Value Strategies on the Tokyo Stock Exchange

This paper evaluates the performance of glamour and value strategies and tests the extrapolation model for the Japanese equity market. In general, value stocks outperform glamour stocks by between 6 and 12 percent per annum for the five years after portfolio formation. Evidence from past, future and expected growth provides strong support for the story developed in Lakonishok, Shleifer and Vishny (1994). It is difficult to attribute the value premia to the difference, if any, in risk factors. In addition, the book-to-market premium is much closer to an arbitrage opportunity than the size premium.     

绩效诱因契约设计对经理人风险行为的影响

经理人与投资人之间的代理问题是由于在信息不对称的环境下,投资人无法观察到经理人的经营活动是否真正从投资人的利益角度出发,从而引发了经理人的道德风险,产生了自利性高风险投资组合的逆诱因选择。通过应用选择权的观念推导三种不同的绩效诱因契约设计,对于抑制经理人自利性风险调整行为倾向有较好的效果。     

Research on Generation Mechanism of Technical Innovation

Technical advancement includes technology generation, diffusion and aggregation. This paper focuses on researching the mechanism of technology generation from the viewpoint of technology cycle, and the source spring of the generation of the innovation based on technology is scientific discovery. The technical perfection and secondary innovation are determined by the pulling force of demand, unbalanced inducement mechanism and profit. Standardized innovation is the sign of technology mature stage, the limit in demand and supply of technology drives the technical innovation into lag phase.     

全低变工艺开发应用中的问题与对策

讨论了全低变工艺开发过程中遇到的一些问题和对策,对中、小氮肥企业进行技术改造具有一定的参考意义。     

Business relatedness and performance: a study of managerial perceptions

Understanding of business relatedness and performance effects is the foundation of any diversification decision, but we have limited knowledge of how managers consider relatedness. This study identified relatedness classes and performance effects using perceptual survey data from top industrial executives. Four classes with significant variable differences were found: high, technology, customer, and low relatedness. Technology relatedness had a strong positive performance effect and high relatedness had a negative effect. The findings confirm that perceptions are multidimensional, but may include five key factors rather than the previously identified attribute categories of product–markets, resources, and value chains. Contributions to diversification literature are discussed. Copyright © 2006 John Wiley & Sons, Ltd.     

The Performance of Actively Managed International Mutual Funds

International mutual funds allow individual investors to diversify abroad at a reasonable cost. This paper tests whether international funds that actively engage in country and security selection outperform passive global benchmarks. We apply a mean-variance efficiency test that incorporates the practical prohibition against short sales of open-end mutual funds. Our tests reject the efficiency of the world equity market portfolio over the sample period, and our funds as a group outperform the inefficient world index. However, we find no evidence of security selectivity ability using a 12-country benchmark. We do find that active international funds provide global diversification benefits. Tests using the Positive Period Weight (PPW) measure of Grinblatt and Titman (1989), which is robust to nonlinearity in fund and benchmark returns, yield similar results.     

Consistency of UK Pension Fund Investment Performance

Transition matrix techniques are used to relate the past and present performance of pension fund portfolios. In particular, funds are ranked to study the tendency of portfolios to remain in the same quartile of the ranking as they were in the previous period. For raw returns, funds in both of the top quartiles are found to be more likely to remain in the same quartile than would be expected by chance. This result can be taken as limited evidence for the consistency of performance. Similar systemic effects are observed on a risk-adjusted basis. There appears to be clear evidence that some fund managers can offer a degree of consistent good performance.     

市场失灵与企业创新

新古典理论认为市场失灵会使得资源配置的效率偏离帕累托最优状态,文章认为,市场失灵还会影响到企业的创新方向和创新数量,导致全社会该产生的创新可能创新不够,不该产生的创新却层出不穷,从而降低资源配置的长期效率,针对市场失灵的不同类型,政府只要采取不同的措施,就能够正确引导企业的创新行为。     

常德市科技资源配置现状、问题和对策

文章从科技人力资源、科技资金资源、科技物质资源和科技信息资源等方面分析了常德市科技资源配置的现状、存在的问题,并提出了相应的对策和建议。