American theme restaurants: A study of consumer's perceptions of the important attributes in restaurant selection

In recent years, a number of American theme restaurants have established in Hong Kong. Keen competition exists for this type of restaurants. Customers who visit this type of restaurant seem not only to enjoy their food but also to enjoy their environment. However, little is known about what customers expect and how they select this type of restaurant. In order to have an understanding of customers’ behaviour in relation to the customers’ perceptions of important restaurant attributes in selecting an American theme restaurant in Hong Kong, a study was conducted. The results indicated that ‘Food quality’, ‘Servers’ attitude’, ‘Value for money’, ‘Atmosphere’ and ‘Word‐of‐mouth’ were the five important restaurant dimensions as considered by consumers in selecting an American theme restaurant. Customers for this type of restaurant are likely to be professionals, highly educated and belong to the middle‐income group in the society. Customers usually go to the American theme restaurants for meetings, fun and enjoyment. Marketing implications and directions for future studies are discussed.     

论四川省旅游主题公园

探讨四川省旅游主题公园的地理分布、类型、特点以及在开发和建设中出现的问题，提出在四川建设高品质旅游主题公园的持续发展策略，以供相关部门参考。     

旅游目的地的促销战略研究

近年来,随着我国旅游事业的发展和国内国际旅游市场竞争的加剧,越来越多的旅游目的地认识到促销的重要性。本文在理论研究和实证分析的基础上,提炼出旅游目的地的六项促销战略要旨,并以江苏省旅游促销为例,归纳出旅游目的地的促销组合策略。     

基于LDA模型的新能源汽车政策文本量化分析

运用潜在狄利克雷分配模型(LDA)进行主题挖掘,以国家和中部六省两个层级的144个新能源汽车相关政策作为研究对象,从高频词汇、主题强度及年度变化等方面进行量化分析.结果表明国家层级主题主要是节能发展、动力蓄电池回收等,从绿色发展的整体角度推动发展;中部六省层级的主题主要是设施建设和财政补贴等,更注重从基础保障方面推进;新能源汽车产业政策体系较为完善,但是层级间政策存在互动性不足、忽视传导渗透作用等问题.     

HARNESSING ROMANCE: The effect of exposure to romance-themed attractions on tourists’ impulsive buying

Storytelling is considered an effective way to promote a tourist attraction. Developing a strong theme for stories is beneficial to the persuasiveness of storytelling. In the current research, we explore the effect of a pervasive but understudied theme of storytelling in tourism practice—romance—on tourists' propensity to engage in impulsive buying. In three experimental studies and an implicit association test (a pilot study), we show that exposure to romance-themed tourist attractions spontaneously activates a lay belief in tourists’ minds that “romance is uncontrollable,” and this lay belief elicits a perception of inability to exercise personal control, which leads to an increased propensity for impulsive buying. This effect is mitigated when the color red is salient in themed materials. We discuss the practical implications of our findings for the design and promotion of tourist attractions.     

基于生态位的主题公园竞争格局研究:以珠三角为例

本文引入生态位理论,在分析其适用性的基础上,构建了珠三角主题公园生态位评价的指标体系。运用因子分析法,对珠三角23家主题公园的14个指标进行了分析,获取了主题公园生态位的因子得分与综舍得分,通过聚类分析,提出了珠三角主题公园初步呈现出金字塔式竞争格局,揭示了主题公园竞合过程中的生态位影响机理。本文的研究对珠三角主题公因的投资、运营及国内其他区域主题公园群落的发展具有借鉴作用。     

中国主题公园的多维度项目管理

主题公园是围绕一个或多个主题的创意型游乐项目集(或项目组合),先进的管理是其成功的基础和保障。我国主题公园的项目管理应用大致经历了两个阶段:初步应用于工程建设的阶段和初步应用于投资与运营的阶段。我国主题公园应用项目管理的五个预期维度是:管理过程、生命周期、知识体系、资源集成与层级目标。文中重点阐释了市场调研的项目管理过程、主题公园项目前期和项目后期的管理要素、项目管理知识体系的创新应用、文化资源的集成开发、层级子目标及其实现保障。     

东北工业遗址旅游开发研究

工业遗址旅游是工业经济发展到一定阶段后所产生的新兴旅游形式,东北地区开展工业遗址旅游应该坚持理性开发,突出主题特色,展示工业遗产文化。     

Residents' Attitudes Toward Rural Tourism in Taiwan: a Comparative Viewpoint

In this study, we first conclude two main patterns – community‐based rural tourism and theme farm – of rural tourism in Taiwan, then investigate and compare the impacts of rural tourism perceived by the residents, the frequency and quality of tourists‐residents interaction, and residents' attitudes toward rural tourism of the two chosen areas. Moreover, we discuss and conclude the differences of two patterns in terms of economic, socio‐cultural, and environmental impacts. As a whole, the development of rural tourism gains highly supports in both areas. Copyright © 2011 John Wiley & Sons, Ltd.     

清代皇家园林“南风”主题景点的 园景构筑与文化内涵阐释

《南风歌》最早记载于中国先秦典籍中，全文蕴含 了虞舜歌“南风”以煦育百姓、顺应天时物性而治天下的美好 象征。随着《南风歌》的传颂，以该典故为主题问名的建筑景 点大量出现于中国古典园林尤其是清代皇家园林中。首先考辨 了“舜歌南风”典故的历史源流，挖掘其在流传过程中所衍生 的文化内涵。继而对以“南风”主题问名于我国古代园林建筑 的历史面貌进行爬梳，重点以清代皇家园林中的“南风”主题 景点为例，围绕“薰风解愠”和“对时育物”2个角度探析其 在园景构筑与文化内涵阐释层面对“南风”主题的表达。结论 证明“南风”意象主题景点是中国古典园林尤其是清代皇家园 林中的一类重要景观类型。