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101.
Tourism Brochures: Usefulness and Image   总被引:3,自引:1,他引:2  
Tourist information has been shown to have an important influence on the choice of vacation destinations. This article studies brochures, their significance as image generators, and their influence on the selection of destinations. The study sought to discover which features in this medium are more relevant in image generation and destination choice using logistic regression analysis. The analysis is based on data collected from tourists in Madrid, Spain. The results establish a model of usefulness of brochures in order to propose recommendations for their design and content. Implications pertain to the development of theoretical understandings about the influence of the information sources on destination image, destination choice, and satisfying tourist needs.  相似文献   
102.
Starting from Baudrillard's analysis of the ideological character inherent in all consumption, touristic consumption, for many reasons ,has a special place in this social semantic. Here, advertising plays an important if not essential role because tourism is a product consumed outside of normal time and daily social space. Therefore the social semantic asserts itselfless through the product itself than through its representation: the discourse of advertising. But advertising discourse is plural, each form having its own ideology, competing with others. Behind the commercial competition lies a competition of social classes, but with a new typology, no longer based on the capital/favor relationship. Four ideological models are analyzed and illustrated with their advertising messages: the traditional model, the clerical/executive model, the youth model, and the “intellectual class” model.  相似文献   
103.
Literature on tourism in tropical Africa is reviewed to indicate the current and future roles of tourism in tropical African countries. Attention is then directed to research issues whose investigation may lead to the development of guidelines for the extension, regulation, and management of tourism. These issues are arranged under the following headings: inventory, demand, types of tourism, economic impacts, socio-cultural impacts, environmental impacts, infrastructure, regional patterns, international cooperation, and tourism futures.  相似文献   
104.
As the economic and environmental impacts of mass tourism grow, it becomes vital that information concerning the industry is disseminated to as wide an audience as possible. Since many of the future opinion leaders attend university, one area where a balanced assessment of tourism is required is within the social science curriculums of universities. The purpose of this paper is to illustrate some issues and challenges involved with the introduction of a tourism course during this era of fiscal restraint and accountability. It is suggested that a new course proposal should include a comprehensive definition of tourism and its component parts; that it should consider its scholarly significance and operational feasibility within the university community; and that its place within and contribution to a specific discipline be demonstrated, since it is easier to innovate within the existing university structure.  相似文献   
105.
106.
Bodewes, Theo, Development of Advanced Tourism Studies in Holland. Annals of Tourism Research 1981, VIII(1):35–51. The entry of tourism studies into the field of advanced education is often a difficult process. Theory and practice sometimes serve conflicting interests. In the Netherlands an option has been taken for a theoretical, multi-disciplinary approach with links to the field of practice. Within this framework, tourism is indissolubly connected with leisure and recreation, leisure being the core of studies. This implies that the universities should educate leisure economists, leisure sociologists, etc., and that advanced professional educational institutions should educate leisure experts. This paper discusses whether the problems and solutions in the Netherlands are recognizable and/or useful abroad, and whether one institution can learn from the experiences of others.  相似文献   
107.
The growth and popularity of recreation vehicles in the United States and other countries has implications for the travel and tourism industry. Owners of these vehicles require no separate lodging facilities while traveling and rarely patronize hotels or motels. They often perceive that they spend less for their vacations by staying at travel parks and campgrounds, but survey results and comparative cost analysis reveal that they spend more than automobile travelers when total fixed and variable costs are taken into account. Recreation vehicle (RV) preferences by income category suggest alternative modes of recreation travel and a vacation life style which has considerable appeal. This “RV life style” is characterized by a strong desire to experience the outdoors and socialize with other campers while still retaining the comforts and conveniences of a familiar domicile. Limiting characteristics include the provincial nature of recreation vehicle travel and the impact of mandatory fuel conservation measures.  相似文献   
108.
This case illustrates the effects of the proposed new lease standard by the Financial Accounting Standards Board and the International Accounting Standards Board on existing outstanding operating leases. Specifically, the case examines the effects of the proposal that all firms report existing operating leases as capital leases upon the initial adoption of the proposed standard. By applying a constructive capitalization model to two firms who rely on operating leases for financing, FedEx and UPS, we found that both companies would have to record billions of dollars of liabilities that had only appeared in the footnotes of their financial statements under the current lease standards. In addition, the firms would experience a decline in retained earnings and key financial ratios, such as the debt‐to‐equity, return‐on‐assets, and interest coverage ratios, by reporting operating leases as capital leases under the new proposed standard. Furthermore, the magnitude of the lease capitalization impact is much smaller for UPS than for FedEx.  相似文献   
109.
The purpose of this study is to investigate the effects of misfits between business strategy and management control systems on performance. We address the following research question: Do firms that align their management control systems with the specific requirements of their business strategy perform significantly better than those that do not achieve the required match? We define a misfit as the degree to which management control systems deviate from empirically derived optimal configurations for a given type of business strategy. We use the two‐stage approach proposed by Ittner and Larcker (2001) to measure misfit and to investigate the impacts of misfit on performance. Based on a questionnaire survey of executives from 109 banks, we hypothesize and find that the strategy–control systems misfit has a significantly negative correlation with both self‐rated and publicly available performance measures.  相似文献   
110.
Les auteurs examinent l’incidence de l’audit sur le fonctionnement de l’école publique en poursuivant deux objectifs : déterminer si les audits procurent des avantages économiques aux parties prenantes et définir l’incidence de la complexité des règles à observer sur l’efficacité de l’audit. Utilisant des données relatives au temps consacréà l’audit et profitant de l’occasion unique offerte par la Quality Basic Education Act en Georgie, les auteurs estiment le rendement relatif des activités des arrondissements scolaires au moyen d’une méthode stochastique d’estimation des frontières. Ils constatent que l’audit produit de véritables avantages économiques pour les parties prenantes en atténuant le manque d’efficience de l’utilisation des ressources scolaires. Ils constatent également que la rigueur des règles à observer réduit l’efficacité de l’audit mais que l’expérience des auditeurs peut contribuer à surmonter ce problème. Le fait que les coûts d’audit ne soient pas communiqués entrave la réalisation d’une analyse coûts‐avantages des nouvelles exigences. L’analyse des auteurs vient confirmer la thèse selon laquelle l’audit est indispensable à l’établissement de mécanismes de gouvernance et la communication des coûts d’audit est importante dans l’évaluation adéquate d’une nouvelle politique. Les données pertinentes peuvent être obtenues auprès des sources publiques indiquées dans le texte.  相似文献   
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