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101.
把我国现有知识产权制度与环境保护现状有机地结合起来,针对性地研究了两者的相关性,系统、全面地分析了我国现有知识产权制度对环境保护的影响,指出了现有知识产权制度与环境保护实施不协调的若干具体问题,并就此提出了建设性意见及对策. 相似文献
102.
唐玉琪 《福建行政学院福建经济管理干部学院学报》2007,(2):68-70
虚开增值税专用发票的主体一般分为开票者、受票者和介绍者,其中以"开票者"的认定最为复杂.文章主要针对司法实践中本罪的主体之一开票者认定上存在的一些问题进行分析探讨. 相似文献
103.
Brands matter: An empirical demonstration of the creation of shareholder value through branding 总被引:1,自引:0,他引:1
Thomas J. Madden Frank Fehle Susan Fournier 《Journal of the Academy of Marketing Science》2006,34(2):224-235
This research responds to the attendant need for empirical evidence pertaining to how marketing affects firm performance.
Using the Fama-French method, common in finance, and a leading marketplace measure of a brand’s financial equity value, the
authors provide empirical evidence for the branding-shareholder value creation link. The results extend previous research
by showing that strong brands not only deliver greater returns to stockholders than does a relevant benchmark but do so with
less risk This finding holds even when market share and firm size are considered.
Barclays Global Investors
Thomas J. Madden is a professor of marketing and director of the Professional MBA/Executive International MBA programs at the Moore School
of Business, University of South Carolina. His research focuses on the measurement of brand meaning, marketing metrics, and
value-based marketing strategies. His research has appeared in theJournal of Marketing Research, theJournal of Marketing, and theJournal of Consumer Behavior.
Frank Fehle (frank.fehle@barclaysglobal.com) is the head of Europe Equity Research at Barclays Global Investors in London, United Kingdom.
Previously, he was an assistant professor of finance at the University of South Carolina. His research focuses on empirical
asset pricing, market microstructure, risk management, and derivatives. His work has appeared in theJournal of Financial Economics, theJournal of Futures Markets, theJournal of Economics and Business, theReview of Quantitative Finance and Accounting, among other journals and conference proceedings.
Susan Fournier is an associate professor of marketing at Boston University. Her research focuses on branding and brand relationship marketing.
Current projects explore person-brands, resonance as a moderator of the brand meaning → brand strength connection, the types
of relationships consumers form with brands, and dynamic processes of relationship development and evolution. She served for
9 years on the Harvard Business School faculty and 2 years as a visitor at Dartmouth College. She consults with a range of
companies to inform her teaching, case development, and research. 相似文献
104.
105.
Materialism, status signaling, and product satisfaction 总被引:1,自引:0,他引:1
The consumer satisfaction literature has not, for the mos part, integrated individual values into the product evaluation process.
Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors.
To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism.
The authors empirically explore how this individual value is linked to consumers’ evaluations of products they have purchased.
Using surveys, the authors collected data from a sample of college students (n=211) and a sample of adults (n=270). Across these two studies, using divergent samples and products, they find consistent evidence that materialism is negatively
related to product satisfaction in product categories with high potential for status signaling, but unrelated to product satisfaction
in product categories with lower potential for status signaling. The consumption goals that produce these product evaluations
are empirically addressed
Jeff Wang (jianfeng76@yahoo.com; PhD, City University of Hong Kong) is an assistant professor of marketing in the Faculty of Business
at the City University of Hong Kong. This work was conducted when he was a doctoral student of marketing in the Eller College
of Management at the University of Arizona. His research interests include social networks and consumer behavior, consumer
satisfaction and well-being, materialism and consumption meanings, and consumer interests and public policy issues. His dissertation
studies credit card debt as a socially embedded phenomenon and investigates how consumers leverage their interpersonal ties
as they accumulate and repay their debt.
Melanie Wallendorf (mwallendorf@eller.arizona.edu) is Soldwedel Professor of Marketing in the Eller College of Management at the University
of Arizona. She holds an MS in sociology and a PhD in marketing from the University of Pittsburgh. Her articles on the sociocultural
aspects of consumption have been published in theJournal of Consumer Research, Journal of Marketing Research, Advertising and Society Review, Addiction, Journal of Macromarketing, andAmerican Behavioral Scientist, among others. Her coauthored article on “The Sacred and Profane in Consumer Behavior” won theJournal of Consumer Research Best Article Award in 1992. Her research has been featured in theWall Street Journal, The Washington Post, The New York Times, American Demographics, andFortune, and has been funded by the Marketing Science Institute, the Arizona Disease Control Research Commission, and the Office
of Earth Science at NASA. 相似文献
106.
杨炜红 《无锡商业职业技术学院学报》2004,4(2):39-41
随着粮食生产经营的全面市场化,健全和完善粮食期货市场有了更重要的现实意义:调节粮食供求,稳定粮食价格;优化粮食品种结构,推动产业化经营;为粮食企业提供避险渠道;减轻入世冲击,保护粮食安全。文章指出发展粮食期货市场的政策措施包括:推出大宗粮食期货交易品种;培育和发展套期保值用户;规范粮食现货市场;发展商品投资基金;开创场外交易;调整不符合国际惯例的法规政策。 相似文献
107.
郭爱英 《石家庄经济学院学报》1994,(6)
文章从建立养老保险基金的意义入手,探讨如何筹集养老保险基金,以迎接我国老龄化社会的到来,最后提出了养老保险基金保值增值的途径。 相似文献
108.
通过对Z—Ⅰ,Z—Ⅱ型降氟器在沧州市饮用水降氟实验结果的对比研究,发现水的pH值、反应器的工作电流是制约降氟效果的关键。由于Z—Ⅱ型降氟器对pH值具有控制作用,所以其降氟效果较好。 相似文献
109.
经典马克思主义的价值理论是与其唯物史观相统一的,承认生产力决定性原理.<资本论>展述的价值理论体系实际是"生产力价值论";在表达方法上它遵循着"从抽象上升为具体"和"逻辑与历史统一"的原则,从抽象的劳动价值论出发,逐渐上升到对市场价格的具体把握,包括明确承认使用价值对价值的决定意义,从而形成了在政治经济学中落实生产力决定性的理论体系;其中,从劳动价值论推出剩余价值论,只是这种"生产力价值论"体系在某些限制下产生的一个支论,意在从价值理论层面显示对资本主义市场经济"造反有理",它并不否定生产力和使用价值的决定性.但近年国内围绕劳动价值论形成的许多成果,仍然无视"生产力价值论",只把劳动价值论视为马克思主义政治经济学的"基础",难以自圆其说,首先是不能解释<资本论>一系列明确的论断,不能适应社会主义市场经济新要求,亟待回皈"生产力价值论". 相似文献
110.
企业分立涉税事项计税依据的确认应遵循分立目的合理性原则、适度扶持原则和反避税原则。三者具有内在的顺序性和逻辑性。由于现有的政策性文件不能解决此项重组活动涉税业务的复杂问题,因此宜采取理论与实践相结合的方法对分立企业与被分立企业涉税事项的计税依据及其会计处理进行规范。 相似文献