客户关系管理中的价值研究框架分析

价值研究是客户关系管理研究中基础而关键的问题。现有的价值研究多半是基于企业信息完全的假设上的,但是这个假设在实践中往往很难成立。因此很有必要讨论在信息不完全和不对称的环境下价值信息的获取。可以利用信息经济学中的契约设计的原理在信息不对称的环境下获取客户价值信息。     

企业网络组织协同竞争的理论与效应解析

竞争与合作相统一的协同竞争已成为企业网络竞争战略发展的必然趋势。通过对企业网络组织协同竞争研究脉络的梳理，可构建协同竞争研究的评析架构。其理论演进是：以系统思维作为理论逻辑的基点，以合作竞争为行动策略，以价值创造作为网络协同竞争的本质属性；在实践效应上，协同竞争具有提升竞争优势的特征，而博弈模型对协同效应发挥着解析工具的作用。     

基于顾客需求的物流地产价值创新

借助对物流地产与商业地产、工业地产的比较分析,探讨了物流地产的内涵,对普洛斯的物流地产运作模式进行了案例分析,并对其物流地产的价值创新战略进行了阐释。     

基于客户价值的配送企业价值链分析与重组

指出了传统价值链思想的局限性，从企业获得持续竞争优势出发，提出了基于顾客价值的价值链分析方法，并将其应用到配送企业价值链重组中，分析了虚拟配送企业价值链的特点，并对虚拟配送企业提高客户价值的方法进行了讨论。     

我国农产品流通体系建设的现状、问题和新思路

当前，农业进一步发展的主要矛盾已经从生产领域转向市场流通领域：国内农产品市场面临进一步开放的严峻挑战，农户小生产与流通大市场的矛盾将更加突出。在此背景下，本文分析了我国农产品流通体系的基本现状和存在的主要问题，并在此基础上提出了建设我国农产品流通体系的新思路。     

浅谈价值工程与企业基本战略管理

价值工程(VE)作为一种系统化的管理技术,在企业生产和经营管理中都取得了显著的效果。并且随着时代的发展,应用范围将更加广泛。而企业的战略对企业的经营和发展都起着至关重要的作用,特别是在经济全球化的今天,把价值工程理论运用到企业的基本战略管理中,有利于企业提高效益,创造顾客价值、企业价值和社会价值。     

客户价值的评估方法

关系营销关注的是客户保留,企业要与顾客保持良好的客户关系。作为以赢利为目的的组织,企业很显然应把主要精力放在维护能给企业带来最大利益的客户关系上。本文介绍了几种评价客户关系价值的方法,并讨论了它们各自的缺陷,提出反映客户关系风险水平的经济价值评估法是对客户关系价值的更好的评价方法;同时指出,即使是经济价值评估法也有缺陷,客户关系的总价值应包括经济价值和很难用经济指标衡量的关系利益。最后提出了管理客户关系以最大化客户关系价值的几点建议。     

A review and validation of overall survival extrapolation in health technology assessments of cancer immunotherapy by the National Institute for Health and Care Excellence: how did the initial best estimate compare to trial data subsequently made available?

Background: Validation of overall survival (OS) extrapolations of immune-checkpoint inhibitors (ICIs) during the National Institute for Health and Care Excellence (NICE) Single Technology Assessment (STA) process is limited due to data still maturing at the time of submission. Inaccurate extrapolation may lead to inappropriate decision-making. The availability of more mature trial data facilitates a retrospective analysis of the plausibility and validity of initial extrapolations. This study compares these extrapolations to subsequently available longer-term data.

Methods: A systematic search of completed NICE appraisals of ICIs from March 2000 to December 2017 was performed. A targeted search was also undertaken to procure published OS data from the pivotal clinical trials for each identified STA made available post-submission to NICE. Initial Kaplan-Meier curves and associated extrapolations from NICE documentation were extracted to compare the accuracy of OS projections versus the most mature data.

Results: The review identified 11 STAs, of which 10 provided OS data upon submission to NICE. The extrapolations undertaken considered parametric or piecewise survival models. Additional data cut-offs provided a mean of 18 months of OS beyond the end of the original data. Initial extrapolations typically under-estimated OS from the most mature data cut-off by 0.4–2.7%, depending on the choice of assessment method and use of the manufacturer- or ERG-preferred extrapolation.

Conclusion: Long-term extrapolation of OS is required for NICE STAs based on initial immature OS data. The results of this study demonstrate that the initial OS extrapolations employed by manufacturers and ERGs generally predicted OS reasonably well when compared to more mature data (when available), although on average they appeared to underestimate OS. This review and validation shows that, while the choice of OS extrapolation is uncertain, the methods adopted are generally aligned with later-published follow-up data and appear appropriate for informing HTA decisions.     

基于循环经济的企业生产价值链分析

循环经济是一种新的经济发展模式,发展循环生产是实现企业可持续发展的根本途径。本文介绍了循环经济的概念及基本原则,指出了价值链分析的要点,提出了建立企业循环生产的基本模式。     

A landscape approach for assessing the biodiversity value of indigenous forest remnants: Case study of the Manawatu/Wanganui region of New Zealand

To halt the decline of biodiversity in New Zealand, the government has formulated a strategy of maintaining and restoring a full range of remaining natural habitats to a healthy functioning state. Many indigenous forest remnants exist on private land, and these could be utilised to increase biodiversity. Resources for conservation of forest remnants are limited, so they must be used wisely to deliver the greatest possible biodiversity gain. This paper presents a rapid method for valuing the biodiversity of a region's indigenous forest remnants to help prioritise conservation resources. The region is divided into environmentally distinct areas called land environments. A detailed land-cover map is derived from satellite imagery and used to estimate the proportion of natural habitats remaining in each land environment; from this the biodiversity value of any forest remnant may be calculated. The method is rapid and does not require detailed biodiversity information. When combined with conservation costs, it may be used to create a priority list of forest remnants for conservation. The Manawatu/Wanganui region of New Zealand is used as a case study to demonstrate the method.