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991.
It is widely accepted that work status has an impact on emotional attachment to the organization, because of the different ways in which the two categories of workers, contingent and regular, are treated in the same organization. This study aims to investigate the effect of work status on affective commitment and how this relationship is influenced by identification processes. 相似文献
992.
993.
The image of the Third World in tourism marketing 总被引:1,自引:0,他引:1
Robert A Britton 《Annals of Tourism Research》1979,6(3):318-329
The disparity between advertised image and reality has long been of interest to geographers concerned with settlers to or travelers in a new land. The new persistence of distortion is clearly manifest in the surprise and dismay that international tourists frequently experience when traveling in developing countries. The tourism industry continues to portray these places as “paradise,” “unspoiled,” “sensuous,” or other distortions, presumably to compensate for the obvious poverty beyond the hotel or sightseeing bus. The purpose of this paper is to discuss the inability of the tourism industry to represent destinations as real places. Themes and biases in advertisements, travel journalism, and the travel trade press are examined. It is maintained that the use of distorted imagery has adverse impact on the quality of the visitor's experience and on the receiving society. The disparity in image is increasingly assailed by local and foreign critics of mass tourism, yet public administrators are reluctant to force modification of the message. Some alternatives, including information and advertisements already in use, are presented. 相似文献
994.
赤水河流域旅游形象设计研究 总被引:1,自引:0,他引:1
成志湘 《贵州商业高等专科学校学报》2007,20(2):55-57
旅游地鲜明独特的旅游形象是影响旅游者选择旅游目的地的主要因素.随着旅游地之间竞争的日益加剧,旅游形象的定位已刻不容缓.在分析了赤水河流域旅游资源特点的基础上探讨了赤水河流域的旅游形象定位,以期对赤水河流域旅游业的发展有所裨益. 相似文献
995.
广场设计与城市意象营造 总被引:2,自引:0,他引:2
在城市建设中,城市广场营建更应该在历史文化挖掘"深度"上下工夫,提取具有代表性的、高度可意象符号作为广场设计母题,使广场的文化内涵更加丰富.我国城市大都有着悠久的历史以及灿烂辉煌的文明成就.许多城市广场设计地段都还有着十分丰富且有待挖掘的设计内容,若采用提取符号的手段,即可将广场这一外来的城市要素与地方文化很好地相互融合. 相似文献
996.
997.
本文以"中国最佳企业公众形象奖"的获奖企业为例,运用事件研究法和回归分析法,对企业公众形象与企业绩效之间的关系进行了实证检验。研究结果表明:对于事件后的企业绩效,获得良好企业公众形象的企业要明显好于未获得的企业;并且,良好的企业公众形象会降低后期企业绩效对前期企业绩效的敏感度。另外,良好的前期企业绩效将有助于企业获得良好的企业公众形象。这一结论将有助于进一步加强企业塑造和维持企业良好公众形象的积极性,促进我国市场经济的和谐发展。 相似文献
998.
《International Business Review》2016,25(5):1066-1075
This study investigates the effect of country-of-origin image on consumers’ evaluations of foreign products and disaggregates the effects across facets of country image and across product classes. We disentangle country image into cognitive and affective dimensions, and additionally disaggregate the cognitive dimension into geographic and human aspects. We posit that country-of-origin effects will vary across distinct facets of country image and that the effect of each facet of country image will vary across different classes of products. By means of an online survey, data were collected from French consumers regarding their perceptions of cognitive and affective aspects of two countries – Brazil and Germany – and their evaluation of three product classes – utilitarian nature-based, utilitarian industrialized and hedonic industrialized – which were represented respectively by fruits, home appliances and clothes. Empirical results partially corroborate the hypothesized contingent impacts. 相似文献
999.
This study examines the mediating role of customer relationship management (CRM) quality to better explain the effects of service evaluation variables (service quality, customer satisfaction and customer value) on customer loyalty. The study also investigates the moderating effect of brand image on these mediated relationships. The mediating role of CRM quality on the relationship between the service evaluation variables and customer loyalty is supported. Further, it is found that the indirect effect of customer satisfaction on customer loyalty via CRM quality is stronger when perceived brand image is high than when it is low. The results have implications for relationship managers, brand managers and scholars who use service evaluation and relational metrics to predict customer loyalty. 相似文献
1000.
《International Business Review》2014,23(4):774-784
PurposeOur purpose is to extend affinity theory in construct domain, scale development, model testing and by discerning affinity and animosity.Design/methodology/approachWe carry out exploratory and empirical research in order to explore the domain and to test the factor structure and the hypotheses through confirmatory analysis.FindingsWe find (1) four target country affinity dimensions, (2) consumer affinity impacts micro country image, buying intentions and actual product ownership, and (3) affinity and animosity are distinct constructs with partly shared and partly unique dimensions.Originality/valueThe study is the first to empirically test the four dimensions, the first to establish a positive relationship with actual product ownership and micro country image, and the first to contrast the role of the dimensions in affinity and animosity. 相似文献