Exploring Content and Design Factors Associated with Convention and Visitors Bureau Web Site Development

Abstract

Convention and visitors bureaus (CVBs) have become important organizations within the tourism industry. The International Association of Convention & Visitor Bureaus (IACVB) reported that it represents approximately 500 destination management organizations in 30 countries (IACVB, 2003). As one of the most important components of the tourism industry in the United States, the Convention and Visitors Bureau performs various activities to facilitate destination marketing and development, with the aim of enticing leisure and convention customers to their particular city or region. Meanwhile, meeting planners are using technology to enhance their ability to produce and execute meetings that demonstrate a high return on investment. Consequently, CVBs' websites have enormous potential in selling a destination and facilitating the meeting/convention planning process. This paper explores the content and design factors associated with convention and visitors bureau web site development. It also demonstrates how planners utilize the Internet and CVB websites.     

深圳服务业发展特征研究

本文分析深圳服务业的演进阶段、内部结构、空间布局,归纳了深圳服务业发展的基本特征。深圳的服务业发展与工业高度协同,与北京、上海和广州相比,在结构上以消费性服务为主体,高度依托房地产行业。深圳服务业呈现明显的聚集特征,而向郊区扩散的趋势并不明显,不同类型的服务业的聚集地区有所差别。本文旨在为深圳服务业的发展定位及空间差异化发展提供理论依据。     

The Effects of Native Ads on Consumer Brand Engagement: The Moderating Role of Website Credibility

Abstract

This research examined the effect of native ads on consumer brand engagement – specifically, how source disclosure of ad sponsors affected consumers’ perceived ad deceptiveness as well as their attitude toward the company and the brand. It also explored the moderating role of website credibility. One hundred and ten college students in South Korea participated in the experimental study, which found that high source disclosure of ad sponsors positively affected perceived deceptiveness. The effect of source disclosure on perceived deceptiveness was moderated by website credibility. Perceived deceptiveness negatively affected consumers’ attitude toward the company and the brand. The mediating role of perceived deceptiveness between source disclosure and consumer brand engagement was confirmed only when website credibility was high. The paper discusses the theoretical and practical implications of the findings as well as suggestions for future research in this area.     

Can Poverty be Alleviated in China?

The 2000s witnessed the third poverty alleviation wave in China. Compared with its predecessors, the third wave distinguished itself by new interventions and redefined standards for the National Poor Counties. This paper evaluates the effectiveness of the new program using a data set consisting of 1,411 of China's western and central counties from 2000 to 2010. It combines the propensity score matching method with the difference‐in‐differences approach, which helps to avoid selection bias and track the policy impact on variables of interest at each time point. It is found that the non‐western local governments tended to manipulate data on income and output growth to maintain the special transfer payments disbursed exclusively to the National Poor Counties. It is also shown that the program failed to improve the infrastructure and sanitary conditions in general.     

The impact of perceived security and consumer innovativeness on e-loyalty in online travel shopping

ABSTRACT

This study investigates the impacts of perceived security and consumer innovativeness on online travel shopping. A survey questionnaire was used to collect data and a total of 283 questionnaires were used for data analysis. The mechanism of perceived security and consumer innovativeness was then identified. The study results indicate that: (1) higher perceived security increases the perception of website image and trust; (2) consumers with a higher level of innovativeness tend to trust travel websites; (3) website image has a mediating effect between perceived security and trust; and (4) trust has a mediating effect between website image and e-loyalty.     

酒店管理专业实训基地建设的实践探索

高职院校酒店管理专业要以酒店市场需求为中心,注重实训基地硬件投入和教学体系创新,突出合作企业全程参与的"2+1"人才培养特色,构建校企和学生三方共赢的长效机制,努力提高人才培养质量。     

在远程教育下提升教师专业化知识中的价值研究

教师专业化成为教师自身发展的必然要求,已成为世界各国教育者研究的趋势和潮流。通过研究教师专业化的开放性、阶段性、动态性、实践性等特征,分析了远程教育教师应具备素养性知识、条件性知识、行为性知识、实践性知识等知识类别。     

铜陵地区历史文化资源的类型和特色

铜陵是安徽省实施＂两点一线＂开发开放战略的交叉点,城市依山襟江含湖,自然环境优美。文章将铜陵地区历史文化资源分为青铜文化、山水文化、市镇文化、宗教文化、名士文化、红色文化、特产文化、民俗文化八种类型,并总结出铜陵历史文化资源具有时间跨度长、文化类型多、文化包容性强的特点。     

高校校园文化建设的理性思考

总结了校园文化的内涵和特征,对高校校园文化,包括物质文化,精神文化,制度文化的建设,进行理性的思考和探讨。     

基于B2C的中国互联网用户团购行为的实证研究

基于互联网的团购成为了中国电子商务新的增长点。传统的团购研究多关注成交机制的差异,而新的互联网团购限定了成交价格、谈判区间和边际效应,形成了具有广告效益、利润收益和客户信任为一体的中介平台。通过搜集20家中国主要的团购网站在一年中的销售数据,研究发现品牌因素、折扣大小、累积效应都对参与团购人数产生显著影响。