Comparative industrial advertising: The content and frequency

Comparative advertising is the pratice of comparing two or more named or unnamed products in an advertisement. The purpose of this study was to examine the use of comparative advertising in widely circulated industrial publications. The study examined approximately 2100 full-page advertisements in major trade publications for the years 1970, 1975, and 1980. It was found that comparative advertising is not the dominant format for industrial journal advertising. Further, there was a significant decrease in the use of comparative advertising from 1975 to 1980. Nevertheless, when industrial advertisers use comparative advertising, they tend to rely more frequently on implied comparisons rather than on the more aggressive, strictly comparative format. Also, industrial marketers seem to be more inclined to stress product features rather than price, distribution, or promotion when using comparative advertising.     

Utilization of Delphi methods for University planning

A Delphi-type project undertaken from 1970–1972 to explore the long-term aims of Carleton University is described. The desiderata of ten participating groups is compared to actual developments in the decade that followed.     

Voting patterns of big eight representatives in setting accounting and auditing standards

The “Big Eight” accounting firms are alleged to dominate the setting of accounting and auditing standards. This paper identifies the recent criticisms and reviews the standard setting procedures of the APB, FASB, and the ASB. The results of five empirical studies designed to investigate the alleged domination issue are summarized. The conclusion drawn is that there is no empirical evidence to indicate that the Big Eight collectively govern the accounting and auditing standard-setting process.     

Telecommuting: The employee's perspective

Available telecommunication technology enables the substitution of commuting by “telecommuting”, or working at home, for a wide range of white collar occupations. Research on the potential of this phenomenon along with some ongoing experiments point at an array of social and personal benefits that may be realized by this working arrangement. An assessment of the possible implications of work-at-home on the individual employee indicate that the burden on him or her may be greater than the benefits accrued and, therefore, the journey to work may be a more desirable act than traditionally perceived by transportation planners. This paper focuses on two aspects of the work-at-home arrangement. Previous research on the sociology of work as well as preliminary empirical results indicate that 1) social interaction at work and 2) the need to separate home and work roles are important elements for the individual worker. The fact that work-at-home will affect these attributes, is likely to discourage wide-scale transition to this arrangement, despite the availability of the technology. Most research published to date on the subject is qualitative in nature, as only little empirical evidence is available. The objective of this paper is to stress, based on a wide literature review, the need for a thorough behavioral evaluation of the available technology to provide a sound basis for decision making on implementation of the technology.     

Transfer of management knowhow to developing countries: An empirical investigation

This article examines the transfer of management knowhow to developing countries through managers who undertake a graduate program in business at an advanced country. Based upon a study of 67 Turkish managers, all of whom received a master's degree in business in the United States, the article addresses three issues: What are the differences in the local applicability of various management skills (including marketing) which were acquired in an advanced country? What company and individual manager characteristics are associated with the local application of these management skills? What principal factors impede the transfer of management knowhow to an indigeneous organization?     

Technology profiles and export marketing strategies

This paper defines four different profiles which reflect the nature and level of a firm's technological involvement in exporting and foreign sales. It is also possible to characterize a firm's export marketing strategy along a reactive-proactive continuum. Technology profiles and marketing strategies are then linked together to suggest the optimal approach to developing overseas markets for a given type of firm. A number of essential requirements for successful export marketing are also described. It is suggested that success requires a combination of innovation, adaptation, and an appropriately selected marketing strategy.     

Product development in the chemical industry: A description of a maturing business

To help us understand the massive complexity of the chemical industry, Robert A. Linn breaks it down into product/market sectors that show differing business requirements, and hence, differing new product development requirements. This is an important industry that has struggled through the 1970s with sharp changes in external pressures and very little technological excitement. Where are the new product opportunities in an industry such as this? How do you pursue them? On the basis of his years of experience in the industry, Linn offers some suggestions and some challenges for managers.     

Reason's shadow: Notes on the psychodynamics of obstruction

The remarks that follow are made with regard to the behavior of leaders whose self-image is threatened by a variety of conditions comprising the world problematique. Of all those conditions, surely those associated with violence and warfare are the most threatening. I would speculate, therefore, that what I've written here is especially pertinent for deliberations on how to encourage peace and disarmament.While these remarks are focused on the behavior of leaders—especially those in government—they can hold, too, for those in the public who identify with those leaders…itself another psychodynamic process. Of course, the public's contexts differ so the degree of threat and response will differ, too. This is a matter for further attention.Moreover, self-images are usually rich in content and while some aspects are threatened, others may not be or, indeed, may be attracted by new rational ideas. The resultant struggle within the psyche complicates the overt expression of these unconscious conflicts.But these dynamics mirror those comprising the problematique, especially its expression around issues of war and peace. Therefore, psychodynamic matters deserve as much attention and utilization as we now give to conventional, indeed, often ritual means, masquerading as rationality, for dealing with violence and armaments.