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排序方式： 共有10000条查询结果，搜索用时 15 毫秒
991.
More than 1.6 billion cups of coffee are consumed worldwide on a daily basis. South Africa is rapidly adapting to worldwide trends with speciality coffee consumption on the rise, with South Africa recently having been recognised as a key player in the speciality coffee industry. Emerging market trends in speciality coffee consumption have resulted in a number of changes in consumption patterns, preferences and consumer behaviour. The purpose of this study was to determine the behavioural intention of speciality coffee consumers in South Africa, using the Theory of Planned Behaviour. The data were gathered from a non‐probability sample of 327 respondents, who were selected through a self‐completion online questionnaire. The results indicate that males consume more speciality coffee than females. The majority of respondents consume speciality coffee more than once a day, and foam cappuccinos are consumed most regularly. The results of the stepwise multiple regression analysis demonstrate the utility of the Theory of Planned Behaviour as a conceptual framework for predicting the behavioural intention of speciality coffee consumers. The findings indicate that attitude, subjective norms and perceived behavioural control are important predictors of behavioural intention. Furthermore, perceived behavioural control is the most important factor influencing speciality coffee consumption, and the most influential of the direct measures of the Theory of Planned Behaviour. With the current rise in speciality coffee consumption among South Africans, the Theory of Planned Behaviour framework contributes to understanding those factors which influence regular speciality coffee consumption. It is recommended that marketers and practitioners adapt their offerings to appeal to the specific needs of the growing speciality coffee market in South Africa. 相似文献
992.
《Journal of Internet Commerce》2013,12(4):1-21
Abstract This paper explores why and how ecommerce firms differentiate their products and services. Consumers who shop online are able to do quick and easy comparison shopping, including shopping in an active market for used goods. Since online product search and price comparisons are faster, easier, and involve fewer shopping costs, firms who sell online must differentiate their products and services to a greater extent than those who do not sell online. These product and service differentiations may be certified and rated by host shopping sites and by outside ratings companies. 相似文献
993.
王秀明 《湖北商业高等专科学校学报》2014,(4):18-24
期望效用理论（EUT）出现后,成为主流经济学和管理学中研究不确定性环境下决策活动的理论基础。但近50年特别是最近20多年来,随着行为科学的发展以及实验经济学的崛起且逐步融入主流,与EUT相抵触的经验证据大量涌现,因此其作为不确定性决策活动的理论根基正在被广泛质疑,各学科寻找EUT替代者的努力催生了多种不同的非期望效用理论。本文在对经典期望效用理论批判的基础上,对国外正处于进展中的非期望效用理论文献进行全面回顾和简单评价,以期为国内从事这一领域理论和应用研究的学者提供一些线索和思路。 相似文献
994.
《Business History》2012,54(8):1281-1311
‘Ing. C. Olivetti & Co.’, the office machine producer founded in 1908, is one of the few Italian enterprises that was quick to set up a process of internationalisation both in European markets and in other continents. This article shows the evolution of Olivetti as a multinational business from its origins until the 1960s when the manufacturer was owned and controlled by the Olivetti family. It focuses on the role that ‘entrepreneurial cognition’ plays in shaping business as the company pursues new business opportunities across borders. It argues that the internationalisation of Olivetti was pursued in at least three ways: (1) as exploitation of entrepreneurial opportunities in response to major historical events, local and global tensions; (2) as the result of entrepreneurial perceived high self-efficacy; and (3) as consequence of heuristic decision-making processes. 相似文献
995.
996.
多元智能理论对独立学院英语教学改革的启示 总被引：1，自引：0，他引：1
多元智能理论是美国哈佛大学著名心理学家加德纳于1983年在其著作《智能的结构》中提出来的。该理论认为人类拥有多种相互独立的一些智能,而每个人都有着不同的智能组合。如果能够建立一种教育体系,开发学生多种不同的智能潜力,帮助他们发展其独特的智力特点,就会促进学生全面而又有个性的发展。就独立学院的英语教学改革而言,多元智能理论对当前教学环境的变革、对教学理念和教学内容的重新解读以及对教学评价的多样化思考都产生了深远的影响。 相似文献
997.
基督教作为一种结论性①的西方意识形态渗透到中国,尤其是不断传播到偏远的农村地区,其教义等也随着理解的问题出现偏差。本文将以东北地区的基督教农村家庭教会为对象,结合地区经济、文化和政治等方面特点,着重从个人原因、社会相关阶层的原因和基督教自身原因三个角度来分析,促进农村家庭教会更加规范和健康的发展。 相似文献
998.
David S. Lucas 《Economic Affairs》2017,37(2):271-278
Why are political rallies free to attend? Fundraising is a central campaign activity and a perennial correlate of political victory. We argue that politicians set a zero price for rallies in order to reap a non‐pecuniary benefit: political support. An ‘allocation by waiting’ scheme selects those attendees with a lower opportunity cost of time relative to a standard ‘allocation by price’ scheme. Transactions costs mitigate Coasean bargaining by removing the secondary market, thereby altering the composition of the average rally crowd. This mechanism allows politicians to facilitate exchange with ‘general interests’: citizens who do not engage in rent seeking due to collective action costs but still stand to gain from redistributive policies. 相似文献
999.
由于学校自身发展和培养合格人才的需要,加剧了独立学院党建工作的紧迫性。目前独立学院党建工作的问题表现为党组织职责不清、党建工作机制不顺畅等,因此独立学院党组织必须要以科学发展观为指导,统一思想,不断探索和完善党建工作机制,加强广大党员的教育管理。 相似文献
1000.
This article examines the main determinants of divorce rates in Spain for the period 1995 to 2010. According to the results, the so-called Express Divorce Law (passed in 2005) seems to be positively associated with divorce rates in the short term. Income level and growth, female employment rate, and the proportion of foreign population are also positively related to divorce rates. However, as expected, the percentage of conservative vote seems to have a negative impact. 相似文献