深圳市星级酒店空间布局研究

本文以深圳市为例,分析了深圳市星级酒店的等级结构,经济效益、空间分布特征和影响空间分布的三大关键因素,为深圳市星级酒店的健康发展提供积极的指导和借鉴作用。     

Impact of star and movie buzz on motion picture distribution and box office revenue

This study contributes to research on the impact that consumer buzz has on movie distribution and box office success by examining the impact of buzz generated about the individual stars and about the movie itself. The results indicate that movie buzz is instrumental in boosting box office revenue throughout the theatrical release, not just in the later run, as has been suggested in previous studies. Star buzz can enhance box office receipts during the opening week and can contribute to the public's anticipation of the movie pre-release. However, early buzz can have a negative impact on revenue during subsequent weeks if the movie fails to resonate with the audiences. Model simulations reveal that, even for poorly received films, the overall impact of star buzz is positive because the initial revenue boost normally outweighs the later decline. Thus, this study empirically demonstrates the positive impact of star buzz on revenue, which helps shed light on the long-standing debate regarding the importance of star participation in the success of a movie.     

基于"星形模型"的中小企业区域竞争力研究——关于中部六省的实际测算

中小企业竞争力作为区域竞争力提升中不可忽视的力量,已愈来愈受到人们的重视。文章以中小企业竞争力和区域竞争力理论为出发点,提出了中小企业区域竞争力概念,并在回顾波特国家钻石模型的基础上,提出了中小企业区域竞争力星形模型,同时将其应用于中部六省的中小企业区域竞争力的测算中,检验了模型的有效性和实用性。     

From the blogosphere into the parliament: The role of digital technologies in organizing social movements

In this paper, we present a process model exploring the roles played by digital technologies (DTs) in the organization of collective action (CA) of social movements (SMs) at different points in their lifecycles. The process model, which is based on an exploratory case study of the Italian Five Star Movement, relates the environmental conditions to the working logic, structure and use of DTs at three different stages of the SMs. We explain how these choices are adopted at each stage to address internal and environmental challenges and how they create further challenges to be addressed to pass to the next stage. We further explore the dynamics between the logic of connective and collective action and reflect on the growing need for structures and control. By so doing, our work addresses the need for a better understanding of the coevolution between DTs and organizational structures and of the ways in which DTs are used to mobilize people to sustain CA along the SM lifecycle.     

肇庆星湖风景区开发现状、问题与对策

本文在对肇庆星湖风景区资源与产品开发现状的分析下,指出景区存在资源转化产品能力欠缺、品牌建设滞后、营销缺乏针对性、产品互动性不强、旅游够物品开发乏力、部分设施设置不合理等六个方面的问题。基于此,论文提出了立足创新、转换市场定位、深化品牌建设、变革景区管理等四个对策。     

浅析红星美凯龙在经济全球化影响下的营销策略

本文首先对经济全球化和红星美凯龙成长历程加以介绍,以及对红星美凯龙在经济全球化影响下的发展现状进行分析,然后对其在经济全球化影响下进行SWOT分析,包括企业缺乏特色,卖场商业气息浓重,分销渠道未能与经济全球化接轨等问题加以探析,并对上述问题提出定位高端品牌,建立兼有实体店和电子商务双重平台等的营销策略,目的是帮助企业充分了解事实,取得相应的市场份额,并且不断发展壮大提供理论借鉴。     

浅析大学生导游实训的可行性

陕西是旅游资源大省,西安更是国际知名旅游热点城市,每年来西安的外国游客络绎不绝。随着近几年游客数量的不断增长,新成立的国际旅行社也越来越多,各类外语导游需求量也越来越大。西译之星——导游实训中心,是西安翻译学院大学生创新创业训练计划项目之一。本项目旨在为我校已获得外语导游证的学生提供全面、细致、扎实的岗前培训,为广大同学与各旅行社之间搭起一座坚实桥梁。那么,在大学校园里实施这样一个导游实训项目是否真的具有可行性?     

国内外数字电视接收器能效要求及对比分析

介绍了欧盟、美国、澳大利亚、加拿大和中国对机顶盒的能效要求,并从限值的宽严、考核评价方式、执行力度等角度进行了对比分析。     

Rise and fall of stars: Investigating the evolution of star status in professional team sports

This article describes an empirical study of the rise and fall of star athletes, using data from the National Basketball Association (NBA) from 1987 to 2008. We measure star status by the number and share of all-star votes, and we apply both Tobit regression and hazard models to investigate the determining factors for star status. We find that the attainment of star status begins with the athlete's exceptional individual performance. We also find that having won a championship in the past can have a long-lasting effect on a player's popularity. The popularity of an athlete depends on his team in two ways: the attainment of star status is associated with strong team performance, and star teammates can reinforce each other's popularity. Interestingly, whereas stars can move from a losing team to a winning team to extend their star life, a team change can be very risky for new stars. Our results also suggest that teams with a large fan base, winning records, and star players should leverage these assets in attracting and retaining star players.     

畅想之星非书资源管理平台在图书馆的实践

文章结合广西大学行健文理学院图书馆随书光盘网络化管理的实践,分析畅想之星非书资源管理平台在使用过程中遇到的问题与解决方法,并提出数据库定时自动备份以及异机存放备份的方法。