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1.
This research investigates the effect of a luxury hotel's marketing communication strategy on consumers' willingness to book a room. In particular, the article compares two types of communication message: one that mainly highlights the hotel's attention to environmental sustainability and the other that focuses on customer service. The paper tests the hypothesis that a sustainability-focused communication leads to a higher willingness to book a room (compared to the customer service-focused strategy) because it increases consumers' perceptions about the hotel's integrity. Moreover, the study proposes that consumers' dispositional environmental concern magnifies this effect. One online and one realistic field experiment provide empirical evidence for the research hypotheses. This article contributes to the literature on sustainable luxury tourism and hospitality by proposing a novel theoretical framework, grounded in perceived hotel integrity, to explain why consumers might react positively when learning that a luxury hotel is committed to sustainability. 相似文献
2.
This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format. 相似文献
3.
This article presents a conceptual framework for examining the tourism encounter as a geopolitical encounter. In establishing this framework, we identify the theoretical intersection of tourism, geopolitics, and encounter in order to conceptualize how experience reflects and shapes power relations at national, regional, and global scales. We examine three dimensions—long central to tourism analysis—of the geopolitical tourism encounter: temporal encounters, bodily encounters and identity encounters. In doing so, we demonstrate the significance of tourism in the everyday dimensions of geopolitical discourse and practice. This article offers a critical lens through which scholars can theorize the geopolitical drivers and implications of the tourism encounter. 相似文献
4.
The role of tourism is of vital economic importance, particularly for small countries with a privileged geographical location and favourable weather conditions. This paper examines the importance of tourism as a conditioning factor for higher regional growth in Portugal by employing the conditional convergence hypothesis of Barro and Sala-i-Martin, associated with the endogenous growth theory. The panel data estimation approach provides evidence of the positive impact of tourism (through the accommodation capacity) on the growth in per-capita income among the Portuguese regions, increasing the rate of convergence. Therefore, tourism can be considered as an alternative source for stimulating higher regional growth in Portugal, if the supply characteristics of this sector are improved. 相似文献
5.
我国入境旅游发展现状、趋势预测及策略分析 总被引:5,自引:0,他引:5
通过对1997—2006年我国旅游服务贸易出口国际市场占有率指数、旅游服务贸易竞争优势指数和显示性比较优势指数的比较,可以看出我国旅游服务贸易国际竞争力尚不强。结合1978—2007我国历年入境旅游人次和外汇收入数据,通过建立时间序列模型,可以对未来五年我国入境旅游发展趋势进行预测。建议根据我国入境旅游消费结构特征,采用从宏观上实行差异化引导等策略。 相似文献
6.
魏奕 《西安财经学院学报》2004,17(4):32-34
坚持以人为本,树立全面、协调、可持续的发展观,是党的十六大提出的促进经济社会和人的全面发展的科学发展观。在西部大开发中,西部地方政府应把社会结构、人类发展与宏观经济作为一个整体来考虑;确立新的开发目标;整合新的扶贫思路;成为为市场服务的主体。 相似文献
7.
This paper considers the extent to which price and income proxy variables help in forecasting tourist demand in Spain. Contrary to some recent studies, we found that the inputs' contribution in terms of fitting and forecasting is nil when compared with alternative univariate models. Whether these findings are the results of the restrictions embedded in building the proxy inputs or in a poor specification of the dynamics of these models remains to be seen. We also contend that when dealing with medium, long-term forecasting comparisons, the use of the traditional aggregate accuracy measures like RMSE and MAPE help very little in discriminating among competing models. In these situations, predicted annual growth rates may be a better alternative. 相似文献
8.
蒋满元 《技术经济与管理研究》2008,159(4)
尽管在旅游线路的设计过程中需要解决的问题很多,但从优化的角度而言,如何设计出一条能实现出发地与目的地间的最短路径目标,便是其中的最为关键性的一个问题。由于不同的交通方式的不同组合能对应着不同的路程、时间与成本问题,因而,如何通过有效的选择来形成最佳的旅游线路也就有了相当的必要性。此外,在旅游线路设计与安排过程中,旅行社除了要合理安排和规划旅游线路的长度以力求不走回头路、不走冤枉路和形成有效的闭合回路外,还需充分考虑到其中的线路在时间安排上的合理问题;否则,再好的线路安排也会失去其内在的价值与影响力。 相似文献
9.
旅游项目风险因素分析的生态系统观点 总被引:1,自引:0,他引:1
旅游业是一个关联度大、相关带动性强的经济性产业,因此其风险因素众多.从创新生态系统视角-对旅游项目的风险因素进行分析,可以将这些风险因素分为三类,项目自身风险、项目依赖风险和资源整合风险. 相似文献
10.
湘鄂渝黔边区部分偏远山区搬迁扶贫不仅是可行的,而且是必要的.在搬迁扶贫中,应制定综合性的农村发展规划,缩小城乡就业机会之间的不平衡;搞好各方面的综合配套改革,为搬迁农户创造良好的生存发展环境,并注重对迁出地的开发. 相似文献