The interplay between cognitive- and affective conflict and cognition- and affect-based trust in influencing decision outcomes

Research on strategic decision-making has focused on both conflict and trust as important process variables that affect decision outcomes. Taking information processing perspective, the present study investigates the interplay between two types of conflict and two types of trust and argues that cognitive conflict and cognition-based trust are far more important than the affective conflict and affect-based trust in strategic decision-making teams. The perceptions of trustworthiness based on the competence of the executives enhance decision quality and commitment whereas the perceptions of trustworthiness based on relationships do not have any affect on outcomes. Multi-informant data from 109 hospitals revealed that cognition-based trust is a moderator in the relationship between conflict and outcomes whereas affect-based trust does not moderate the relationship. The implications of the divergence roles of both conflict and trust are discussed.     

Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements

Affect is important in advertising, but it has not attracted sufficient attention in the research of comparative advertising. Two studies were conducted to explore how affect influences the effectiveness of comparative versus non-comparative advertisements. Study 1 focused on context-induced affect and showed that participants with positive affect expressed more favourable attitudes toward a comparative advertisement than a non-comparative advertisement. Study 2 addressed the coexistence of context- and ad-induced affects. Results showed that in the condition of positive context-induced affect, participants liked a comparative advertisement more than a non-comparative advertisement when ad-induced affect was positive. However, they evaluated both types of advertisement similarly in a negative manner when ad-induced affect was negative. In the condition of negative context-induced affect, participants expressed more favourable attitudes toward the advertisement eliciting positive affect than the one eliciting negative affect (regardless of ad type). These studies provided theoretical and practical implications, as well as directions for future research.     

The influences of airline brand credibility on consumer purchase intentions

This study investigates how brand credibility affects consumer purchase intention in the airline sector. Based on signaling theory and relationship marketing theory, it explores the relationships among four constructs: brand credibility, decision convenience, affective commitment and purchase intention. A structural equation model applied to consumer survey data supports the argument. The results indicate that airline brand credibility increases consumer purchase intention by increasing consumers' decision convenience and enhancing affective commitment. Decision convenience can be considered a new mediator of a causal relationship between brand credibility and purchase intention. The results offer implications for airline marketers and directions for future research.     

An examination of the links between corporate social responsibility (CSR) and its internal consequences

The purpose of this study is to examine the links between Corporate Social Responsibility (CSR) and its internal consequencesusing the hotel employees' CSR perception, Quality of Working Life (QWL), affective commitment, organizational citizenship behavior (OCB), and job performance. Although CSR has been widely studied from the perspective of employees, no previous study has related it to QWL in the field of hospitality research. Applying relevant theories, the study empirically substantiates the connection between the constructs and provides theoretical and practical implications. The results, drawn from data collected from hotel employees in upscale hotels in South Korea, show that hotel employees' CSR perception of the firm positively influences their QWL, affective commitment, and organizational citizenship behavior, which, in turn, enhance their job performance.     

创业特质研究:基于黑暗人格和情绪特质的述评

创业特质研究的由归纳特质内涵发展到创业特质要素在创业活动中的作用,实际上,创业特质涉及诸多内容。随着心理学研究的不断深入,创业特质研究开始出现新的内容,即黑暗人格和情绪特质。在对已有文献总结的基础上,对黑暗人格和情绪特质进行了比较分析,并整合了创业特质新内容的相关研究,指出创业特质具有多面性,不是一成不变的,积极特质与消极特质之间应具备一种极限化思维——度,因而未来研究应呈现出一种更加微观、内容整合和情境化思维演进方向。     

Taking charge and employee outcomes: the moderating effect of emotional competence

This study examined how taking charge was related to job satisfaction, affective organizational commitment, and job performance among Hong Kong Chinese newcomers, and how emotional competence moderates the latter relationships. The results of a two-wave survey involving 137 newcomers supported the proposition that taking charge would be positively associated with job satisfaction and affective organizational commitment, but not with job performance. In addition, emotional competence significantly moderated the relationship between taking charge and job performance, such that taking charge was positively related to job performance only when newcomers’ emotional competence was high.     

The impact of hotel attributes,well-being perception,and attitudes on brand loyalty: Examining the moderating role of COVID-19 pandemic

This research sought to investigate the relationships between hotel attributes, well-being perceptions, attitudes, and brand loyalty in the hotel context considering the COVID-19 pandemic. The results of the study's data analyses revealed how tangible and intangible hotel attributes improved individuals' well-being perceptions before and during the COVID-19, as well as how these perceptions in turn influenced cognitive attitudes, affective attitudes, and brand loyalty during these periods. Furthermore, the moderating role of COVID-19 was identified in the link between well-being perceptions and cognitive attitudes and in the association between cognitive attitudes and affective attitudes. In light of these findings, a discussion and insightful implications for both theory and practice were provided. Finally, the limitations of the study and future research directions were addressed.     

情感因素对TEFL的影响及对策研究

情感因素是影响TEFL的重要因素之一。在外语教学中如何运用积极的情感策略以提高外语教学的效果十分重要。本文以克拉申(Krashen)的情感过滤假说(the Affective Filter Hypothesis)理论为基础,归纳了影响TEFL的主要情感制约因素,并探究克服这些制约的策略。     

Contingent work in the hospitality industry: A mediating model of organizational attitudes

It is widely accepted that work status has an impact on emotional attachment to the organization, because of the different ways in which the two categories of workers, contingent and regular, are treated in the same organization. This study aims to investigate the effect of work status on affective commitment and how this relationship is influenced by identification processes.     

Antecedents of emotional attachment to brands

Marketers desire exclusive brand repurchase. This can occur when customers develop deep emotional “bonds” with brands, as elaborated in the emotional attachment to brands construct. To create emotionally attached repurchase, marketers must understand controllable antecedents of the phenomenon. However, a comprehensive study of antecedents is missing from the literature. We use qualitative methods to derive five primary antecedents of emotional attachment to brands. Our summary model allows for simultaneous operation of multiple antecedents, as we consistently observed in our data. We offer applied suggestions for leveraging antecedents to evoke exclusive repurchase based on emotional attachment to brands.