日本的环境立国战略及其启示

2007年6月,日本内阁会议通过了《21世纪环境立国战略》。该战略进一步明确了通过发展环境、能源技术和改革社会经济系统以实现经济发展与环境保护的双赢,走经济社会可持续的发展道路,奠定了日本对内对外环境政策的基础。环境交流与合作是我们与环境先进的发达国家互利共赢的一个结合点。因此,我们应当充分利用国际环境合作的平台,积极引进环境先进国家的环保节能技术和经验,以推动我国资源节约型和环境友好型社会建设。     

Strategic responses to food safety legislation

This paper assesses the responses made by food companies to changes in food safety legislation. Such responses are assessed in three ways. Firstly, an assessment is made as to why strategic responses to such legislation might be different to general strategic behaviour. Secondly a conceptual framework is presented and an examination of supply chain organisational response is made. Finally, the paper addresses the question of external marketing responses to food safety legislation. The paper concludes that food safety legislation is different, and often requires very swift strategic actions to be effective. Like other forms of legislation, however, food safety issues can also provide incentives and opportunities to well-managed and market-orientated firms.     

跨国公司理论前沿进展:全球战略-地理空间内生互动视角

跨国公司全球战略新的变化趋势与跨国公司战略—地理空间互动关系密切相关,但传统的跨国公司理论体系无法深入刻画这一内生互动关系。为了完善现有的理论体系,近年来跨国公司理论研究领域出现的一些前沿进展,丰富和深化了人们对全球化进程中跨国公司战略行为与地理空间内在互动关系的理解。     

技术引进与外资利用：促进科技产业发展的战略与政策

本文首先通过对我国外资利用及国内外经济技术竞争的分析．作出基本的判断，在对国内外结构性调整及政策性因素的影响进行讨论后，从宏观发展视角．对我国利用外资中引进技术存在的体制、政策等作出分析；最后，根据跨国企业直接投资将成为未来我国外资主要构成的预期．提出着眼于长远发展利益的我国引进技术和利用外资的战略与政策。     

Multi-path mapping for alignment strategies in emerging science and technologies

Roadmapping serves both short and long term (strategic) alignment in science and technology (S&T). Forecasts of the likely future development of S&T are generated; then research and development (R&D) efforts necessary to realize various goals are backcast. But for new and emerging S&T this trusted principle does not work: the likely products are not articulated yet. A promising approach however is building mapping tools based on underlying patterns and indicators of the dynamics of emergence. This paper discusses, based on a first round application in the field of micro and nanotechnologies for single cell analysis, the methodology of such a new approach. The work is linked to a programme of Future oriented Technology Assessment (FTA) activities coordinated within a European nanotechnology research network.

Our paper addresses well-known lacunae of alignment tools from the viewpoints of the path creation/dependency literatures. We then apply these insights to lab-on-a-chip devices for cell analysis. Dynamics of emerging paths can be used to articulate a future structured in terms of prospective innovation chains and potential paradigms. We demonstrate a plausible variety of paths, which provides a broader set of strategic choices. This enables management of expectations and hype by which emerging S&T are characterised, and leads to alignment of actors. Our tool can be applied in strategic management of research and R&D at the level of science-to-industry networks. These are becoming an important element in European S&T policy but will only be successful if ways are found for closing gaps in the innovation chain.     

Impact of outsourcing on business-to-business marketing: An agenda for inquiry

Increasing globalization has made companies focus more on their outsourcing decisions. Moving beyond the tactical companies have begun to incorporate outsourcing as a strategic weapon in their armory. This article expands on this theme by highlighting the need for understanding this key issue from business marketing and sales perspective and pointing to some interesting research issues on the topic. The article also introduces this special issue, briefly discusses the six special issue articles and provides a framework that integrates their contributions to our understanding of strategic outsourcing.     

Strategy antecedents of modes of entry into foreign markets

Although a firm's choice of mode of entry to a foreign market is central to the implementation of international strategy, we have only limited understanding of the effects of international strategy on the choice. This study explores the effects of business relatedness and corporate international experience. Data were collected on 173 ventures of Swedish manufacturing firms that were present on the German market, and multivariate techniques were applied to test hypotheses. It was found that product/market relatedness and intangible resource relatedness between the foreign business unit and the industrial firm's core business unit favored a full control entry mode based on sole ownership. This finding was also valid for importance of foreign markets. Further, market importance moderated the two relationships regarding business relatedness. Contributions to the literature are discussed.     

国产品牌降压药北京地区医院营销策略研究

通过设计定量研究分析方案，根据调查结果，了解影响降压药在医院推广的相关因素，包括医生的处方行为和使用习惯；医生决策过程和驱动因素等，以期为我国国产品牌降压药品在北京地区医院的推广提出建议.     

略论企业间基本品牌关系与战略决策模式

从战略管理的角度,全面分析企业间品牌竞争的外部环境和企业间的相互关系,并提出企业品牌战略管理的基本框架和基本决策模式,可使企业的品牌战略成为一个完整的体系。     

中部地区区域旅游合作战略研究

本文从介绍区域旅游合作的理论依据出发，探讨了中部地区区域旅游合作的现实基础，提出了中部地区区域旅游合作的战略对策。