Country-of-origin effects and antecedents of industrial brand equity

Does the country-of-origin effect matter to industrial brand equity in international business-to-business (B2B) markets? The effect of a product's country-of-origin (COO) on both industrial buyers' and consumers' perceptions and evaluations has been one of the most widely studied phenomena in the fields of international business, marketing, and consumer behavior since the 1960s. Although many country-of-origin studies focus on consumer behavior in developed countries and acknowledge that the processes and stages of economic development by which consumers use COO information may differ in developing countries, the fact that there has been little research to investigate the effects of COO could explain the variations in international buyers' evaluations of industrial brand equity in the newly-industrialized economies, such as Taiwan. Taiwanese firms are now formidable global B2B market players by successfully transforming themselves from manufacturing mainly low-value and labor-intensive goods to producing many high value-added products that require advanced technology, equipment and significant business expertise. With the adoption of advanced technology and equipment, an important question is whether unique and innovative fastener products from Taiwan have generated the country-of-origin effects in international B2B buyers' minds. The main finding is that the country-of-origin of fasteners has not yet become an important antecedent of industrial brand equity in the case of the fastener industry in Taiwan.     

Charter value, Tobin's Q and bank risk during the subprime financial crisis

Charter value is important in the banking industry because of its ability to reduce the moral hazard incentives that result from government-provided deposit insurance. Previous research suggests that geographic deregulation in the 1970s and 1980s increased competition and eroded charter values. Yet, a common proxy for charter value, Tobin's Q, increased significantly in the 1990s and beyond even as bank deregulation continued. We show that Tobin's Q is a poor cardinal measure of charter value though it still has merit as an ordinal measure. Our findings suggest that charter value has been declining through time, contributing to the increase in risk-taking that led to the subprime financial crisis.     

探索“2+1”人才培养模式中“1”的实践教学规划和管理体制

本文主要对我国高等职业教育的人才培养模式问题进行了研究,尤其是对"2+1"人才培养模式中最后一年的实践教学规划和管理体制进行了深入探讨,提出了4个方面的建议和具体措施。     

C2C电子商务中消费者网络信任影响因素的实证分析

近年来,电子商务在中国取得了长足的发展,我国网民的网购行为多发生在C2C平台。消费者信任在C2C在线交易中起着举足轻重的作用。通过建立影响C2C电子商务中消费者信任的因素模型,在对问卷调查所得数据总结和分析的基础上,采用李克特五级量表对影响因素的层次进行了划分。实证研究结果表明,影响消费者信任因素的重要性依次为:对第三方保障的信任、感知网页质量、对网店服务的感知、个人信任倾向、它人信任和对网店形象的感知。最后提出:加强社会信任体制建设和诚信教育,适时地推出合理的第三方保障手段等增强我国C2C电子商务网络信任的政策建议。     

Cooperative fiscal policy at the zero lower bound

This paper investigates the use of fiscal policy in response to a large negative aggregate demand shock which may push the global economy into a liquidity trap. Fiscal policy may be an effective tool to respond to a liquidity trap, but its international spillover effects may operate quite differently from its domestic effects. We derive the optimal cooperative fiscal response to a global liquidity trap in a two country world economy. Surprisingly, we find that the optimal fiscal spending response for a partner country to a negative aggregate demand shock in a source country may be negative. If fiscal policy can be chosen under policy commitment, the optimal response involves current fiscal expansion combined with future fiscal contraction, after the liquidity trap has ended.     

基于状态空间模型的中国房价变动的影响因素研究

本文选择1999至2009年的中国房屋销售价格指数、GDP、货币供应量M2和人均可支配收入的季度数据作为研究样本,通过建立状态空间模型并运用卡尔曼滤波对其估计和分析,分别得到了以上因素对房价影响力的动态特性。由此得出的结论主要包括：人均可支配收入和货币供应量是长期内影响房价的两个主要因素,前者对房价的影响稳定而后者的影响波动较大,此外GDP是另一个对房价影响稳定但影响力稍弱的因素;在2009年中国总体房价快速上涨的过程中,货币供应量对房价的影响强度明显超过了其他两个因素。     

The multiple effects of carbon values on optimal rotation

Non-consumptive benefits which increase with crop age, like keeping carbon sequestered, lengthen optimal rotation compared with rotation for timber alone. High proposed carbon prices may extend rotation indefinitely. Carbon storage in wood products reduces this tendency. Biomass as an energy source displacing fossil fuels favours rotations near those of maximum biomass productivity. Use of sawn timber to displace structural materials with high embodied carbon favours somewhat longer rotations. Effects of rotation on soil carbon, and fossil carbon volatilised in harvesting operations, are further complications. Including all carbon effects results in optimal rotations somewhat longer than those based only on timber value, but shorter than those based on timber plus forest carbon. To include all factors intuitively is not possible: balanced appraisal needs economic calculations.     

一种基于位同步的复杂调制样式识别方法

针对卫星数字化视频广播第二代标准（Digital Video Broadcasting-Satellite -Second Generation,DVB-S2）中的多进制幅度移相键控（Multiple Amplitude and Phase-Shift Keying,MAPSK）和多进制正交幅度调制（Multiple Quadrature Amplitude Modulation,MQAM）信号的调制识别,提出了基于位同步的识别方法。首先利用信号星座图特征对信号包络进行位同步,然后统计信号码元的幅度值个数及其幅度值分布提取统计特征参数,最后利用特征参数完成识别。仿真结果表明,所提算法在载波频率等参数未知的条件下,能够有效对信号进行调制识别。     

贸易便利化能否通过贸易创造促进省际贸易——来自中国贸易便利化调研的证据

本文使用能够由企业判断反馈的、具有省域区分度的变量,通过问卷调查测度了中国的贸易便利化水平,并在此基础上使用开埠通商历史作为工具变量,从贸易创造和贸易转移的视角,用引力模型实证研究了贸易便利化对中国各省份国际贸易和省际贸易的影响及其作用机理。结果显示,在控制关税等因素的情况下,贸易便利化水平的提升能够大幅提升我国各省份的对外贸易;不同地区贸易便利化作用的差异也揭示了我国对外开放的节奏和效果;虽然贸易便利化会带来贸易转移效应,短期抑制省际贸易,但是它能够通过国际贸易促进省际贸易,从而提高国内经济相互融合的水平。     

B2C电子商务商城信用博弈分析

本文首先运用博弈论的方法,对B2C电子商务商城中存在的访问量大但交易量低的现象进行了分析,分析得出现有的模型只能让商城选择"不守信",顾客选择"不购买"。然后提出两种解决方案,并按照这两种方案把博弈模型由完全信息静态博弈改进为完全信息动态博弈,通过对改进模型的深入分析两种方案在实践中的积极作用。最后对两种方案进行了比较,认为引入第三方支付平台,是最好的解决方案。