A Commentary on Business Marketing: A Twenty Year Review and an Invitation for Continued Dialogue

ABSTRACT

This article is a commentary on the literature review conducted by Reid and Plank. The objective of the paper is to both critique and complement the review and to provide a forum for debate as to the future direction of research in business-to-business (B2B) marketing research. The paper begins with a challenge to the reader to think beyond the traditional role of B2B marketing and think about how future B2B research could be more relevant and more strategic in focus. The concept of the new competition is offered as a framework for presenting future research issues. The new competition converges on the role of the extended enterprise as the reference point for thinking about competitive forces in a global marketplace. The implications for B2B marketers are discussed.     

企业人员招聘中存在的问题与对策研究

当今社会,人才已经成为企业最宝贵的财富,招聘是企业人力资源配置的前提和首要工作,人才招聘实施的成功与否,事关企业的生存与发展。     

外资银行进入对我国银行业竞争格局的影响

本文以波特的"五力"模型为分析工具,力图分析外资银行进入对我国银行业竞争格局的影响,认为国内银行业在中国加入WTO之后面临着外资银行进入的竞争挑战。因此,国内银行业要实施创新,提高创新能力,从而提高竞争力。     

优化营商环境的财税政策研究——以江苏省为例

近年来,江苏财政部门积极支持营商环境建设,贯彻落实减税降费政策,采取设立风险补偿资金池、引导社会资本投资、设立支持企业发展的奖补资金等举措,在优化营商环境方面取得一定成效,但在政策执行过程中还存在一些不足,如部分行业税负可能上升、无定价权的企业在税制改革中获益相对较少、减税降费"降成本"效应下降等,针对实际工作中存在的问题,还需要进一步增强"降成本"政策的协调性,采取完善增值税抵扣机制等措施。     

旅行社创业管理实现模式的构建——基于系统动力学的视角

目前尚没有学者对旅行社创业管理的实现模式进行系统研究。为了建立旅行社创业管理的实现模式,文章首先回顾相关理论;其次,界定了创业管理、创业绩效和功能要素的相关概念,并在前期调研的基础上,确定了旅行社创业成功的关键因素;再次,通过系统动力学方法确定了创业管理的功能要素,并对这些要素进行了分解;最后,提出创业管理行为是一个动态连续的,从发现机会到实施创业行为,到评估创业行为的不断完善的过程,需要有系统的创业管理逻辑。因此,建立了基于创业文化形成,创业机会、资源匹配下的战略选择和创业绩效评价与反馈的三阶段动态创业管理实现模式。     

Managing TFT-LCDs under uncertainty: When crystal cycles meet business cycles

Understanding the correlation between the crystal cycle and the business cycle is important, because it can help managers to anticipate change, reduce environmental uncertainty, and formulate operational objectives. To this end, we focused on China and the U.S. in our analysis. We found that the economic indicators that were the most relevant in the characterization of China's huge and burgeoning TFT-LCD market are gross domestic production and industrial production. We complemented this finding by conducting similar analyses in the U.S. market using a more comprehensive list of economic indicators.     

家族企业资本结构对经营绩效影响的实证研究——以深圳市上市家族企业为例

上市家族企业资本结构与企业经营绩效之间存在复杂关系,基于我国深圳市上市家族企业相关数据,借助回归分析法及相关系数法,本文分析得出以下结论:深圳市上市家族企业资本结构与每股收益之间存在负相关关系;资本结构与摊薄净资产收益率之间存在强的正相关关系;资本结构与每股经营现金流之间存在负相关关系但不明显。同时根据深圳市上市家族企业的实际情况及实证结论,完善家族企业公司治理结构,应该从金融体系的建立、融资结构的安排及融资期限的协调等方面入手。     

Emic and etic interpretations of engagement with a consumer-to-consumer online auction site

This paper provides emic and etic interpretations of engagement with a consumer-to-consumer (C2C) online auction site, based on in-depth interviews with buyers. The study exposes three misconceptions about online C2C auctions; that the interaction between parties occurs exclusively online, that the relation between buyers and sellers is purely transactional in nature, and that the interaction between buyers and sellers does not lead to ongoing business relationships. The paper reveals the utilitarian, hedonic and social benefits that are the bases of engagement with the auction site. Social benefits materialize for auction buyers during offline exchanges. The paper also reveals marketer incentives and structural disincentives for consumers' ongoing use of the auction site.     

Factors impacting on whether and how businesses respond to early warning signs of financial and economic turmoil: Jamaican firms in the global crisis

Much of the debate surrounding the recent global crisis is focused on respective governments’ policy responses to the financial and economic downturn. Much less attention has been placed on the manner in which private sector businesses responded to the crisis. This study analyses the results of a survey of 284 Jamaican businesses conducted in the first quarter of 2009. It identifies the responses to the crisis that were viewed as most likely at that stage, and uses logistic regression techniques to analyse the factors most likely to precipitate different types of responses. International transmission mechanisms, basic business characteristics, and managers’ experiences with and expectations of changing conditions in the finance, output and input markets were investigated as explanatory variables. The results presented are important, as the early response of businesses to economic and financial crisis often determines the extent of the ultimate outcome on the livelihoods of individuals in a country.