农药企业社会责任指标体系与评价方法

企业社会责任评价体系是企业履行社会责任的指南和准则,是引导和规范企业行为的信息工具,是农药企业社会责任从定性研究到定量评价、从理论到实践的桥梁和纽带。本文在构建指标体系原则指导下,设计了农药企业社会责任综合评价指标体系,从经济效益、创新能力、产品质量、售后服务、环境保护、员工权益、社区关系和慈善公益八个方面设计指标反映农药企业社会责任评价所包含的主要内容,并利用层次分析法确定了不同子目标和指标的权重,同时就企业间横向比较和单一企业纵向比较两种情形,分别给出了社会责任综合评价的方法。     

Marketing versus public relations in selling nuclear power

All too often, the terminology and practices of public relations are used when marketing is what is really needed. This misapplication appears most often when a concept, an idea, or an intangible product is involved. Webster defines public relations as: relations with the general public through publicity; those functions of a corporation, organization, branch of military service, etc., concerned with informing the public of its activities, policies, etc., and attempting to create favorable public opinion.This definition implies a general, ongoing effort to supply information supporting the image of an organization. There is, however, a considerable difference between this kind of activity and the specific, overt process of marketing. This difference has been particularly apparent in attempts of public utilities to “sell” nuclear power plants. Utilities, of course, are monopoly suppliers and, as such, must seek a favorable image in the community. Thus, when public opposition to nuclear power plants mounted, many utilities responded with stepped-up public relations programs; the method they knew best. This article examines the experience of several utilities in locating nuclear plants and suggests how marketing techniques might be used in selling this intangible product.     

Foreign-currency transactions and the recovery of German industry in the aftermath of the First World War: the case of Schering AG

While historians have for a long time recognized the importance of the First World War to the general flow of history, business economists do not fully appreciate the impact of the war on commercial relationships. The First World War transformed the political, economic, and social context, in which business was done, forcing companies to develop new strategies and activities, some of which were almost unimaginable before August 1914. This article focuses on one aspect of doing business: foreign exchange management. It argues that Schering AG and its parent, like many German companies after the First World War, were obliged to refocus their activities around their foreign exchange exposures and that the management of foreign exchange issues contributed to a much tighter relationship between businesses, government, and business associations than had existed before the war and for which some aspects of Germany's system of corporate control were not well adapted to handle.     

证券经纪法律探析

证券纪经作为一个商事代理活动 ,在证券交易中发挥着极其重要的作用。本文对证券经纪的法律性质、涉及的法律关系及证券经纪人的权利、义务进行了详细的分析 ,希对该种商事代理活动有个较为全面的了解     

Business suppliers' value creation potential : A capability-based analysis

Joint value creation through partnering and networking is a topic of current interest. This paper proposes that the dimensions of the supplier's value creation in a supplier-customer relationship could be classified according to efficiency, effectiveness and network functions. These functions are interrelated, but they are conceptually distinct. The value creation process could be described as a spectrum ranging from core value, to added value, to future value. The value-producing potential of a supplier can be assessed reasonably well only in the case of the core value, where there is sufficient benchmarking information in the form of existing alternative offerings and solutions. A priori evaluation of the costs and benefits of added value and, especially, future value projects is problematic, because the realisation of the value is dependent on the development of multiple partners, technologies and industries. In these cases, we suggest that a customer could use a supplier's capability profile as an indicator of how suitable that particular supplier is for specific value creation projects. A framework connecting specific capabilities to different types of value production is suggested, and its managerial implications are discussed.     

Financial statement data in assessing the future potential of a technology firm: The case of Nokia

The paper introduces a financial statement method to assess the future potential of a firm. First, the last strategic steady phase is identified. Second, growth rate for total expenditure is estimated (growth process). Third, the revenue generating potential of total expenditure is evaluated by a distributed lag function (revenue-generating process). This function is used to recalculate expenses and assets using alternative depreciation theories. Third, financial behavior is modeled by analyzing financial assets, taxation, interest expenses and revenues, and dividends (financial process). Fourth, these processes are used to assess the future potential. The method is illustrated by the case of Nokia for the period 1990-2000.     

Global marketing of industrial products: Are interpersonal relationships always critical?

The present paper examines the issue of whether interpersonal relationships are critical for global marketing of industrial products. The fields of relationship marketing, IMP group research, sales research, and network theory have stressed the importance of interpersonal relationships in the business-to-business or industrial marketing context. In contrast to this emphasis on interpersonal relationships, we argue that industrial firms can both conceive and enhance marketing strategies based on developing high quality and consistent processes, products, services or outcomes (consistent processes and outcomes). Such strategies are especially important given the fact that developing interpersonal relationships is expensive due to their reliance on frequent and/or face-to-face communications. In this paper, we examine industry and country contexts that lead to the choice of alternative industrial product marketing strategies and highlight some future research directions and managerial implications.     

世界银行卡产业发展研究

随着全球经济的复苏和银行卡受理环境的改善,近年来世界银行卡产业保持着迅捷的增长势头,银行卡作为支付手段对现金和支票的替代作用也日益明显。本文从总量指标和人均指标两方面对当前世界主要国家和地区银行卡产业的交易状况进行了实证研究,分析了全球银行卡市场在区域和品牌上的分布结构,并对该产业近年来的发展趋势进行了总结与探讨。     

对国外石油化工行业的考察与思考

介绍了国外石油化工行业的发展趋势和主营业务的发展方向，以及国外公司在保持公司核心竞争力上所采取的战略。通过对跨国石油公司在公司的发展定位，组织结构的设置，生产与经营管理，面临的环保挑战等方面分析，提出中国石油化工企业参与国际竞争应改进的几个方面。