Factors influencing repeat visits to a destination: The influence of group composition

This paper is an analysis of the likelihood for repeat visits to a sun and sand destination by tourists. For this purpose, an empirical study was conducted using tourists who had visited the destination. The analysis took into account the travelling group composition. The results showed that, for the total tourist sample, overall satisfaction had the biggest influence on the decision of whether to revisit a destination, while the least important influence was the tourist's perceived image. These influences varied, however, when different travelling group compositions were considered. The results are of vital importance in tourism management policies, because they can contribute to the better design and development of tourism promotion strategies.     

Tourism experiences,visitability and heritage resources in Saint Louis,Senegal

This paper studies heritage tourism experiences in the postcolonial World Heritage Site of Saint Louis, Senegal. Based on fieldwork and archival research, it shows the complexity and discrepancy linked with heritage presentation and design from the experiential realities encountered on the ground. The argument put forward is that colonial heritage, although it is simplified and controlled to meet specific tourist expectations by official authorities, appears to be dynamic, performative and subject to multiple interpretations from visitors, tourist guides and local residents. It further suggests that social and economic conditions of the communities living in the site affect the heritage space and shape vicariously or directly tourists’ experiences, despite professionals’ efforts of keeping the heritage visible in certain ways. The article extends its discussion to adjacent topics of power and gender issues, demonstrating how heritage tourism in postcolonial African context is intimately intertwined with the changing everyday realities of the communities.     

Developing a conceptual framework for slow travel: a grounded theory approach

This paper discusses the sociocultural phenomenon of slow travel and explores and clarifies definitional issues. The 30-year-plus antecedents of slow travel are examined. A literature review shows a concentration on four key features: slowness and the value of time; locality and activities at the destination; mode of transport and travel experience; and environmental consciousness. Links to the slow food and slow city movements are discussed, and evidence that slow travel is an important emergent form of tourism in Europe, accounting for 10% of the holiday market, is provided. A grounded theory approach continues the exploration, involving 23 in-depth interviews with practitioners and academics, which revealed that their core requirements for slow travel centred on slowness, the travel experience and environmental consciousness. There was a lack of consensus about the eligibility of car travel and high-speed rail. Slow travel is seen as a group of associated ideas rather than as a watertight definition; it is a mindset about travel rather than a tangible product and concentrates on lack of speed rather than slowness per se. The conclusion shows it to be a growing part of the sustainable tourism paradigm and proposes a working definition of slow travel.     

顾客体验、品牌认同与品牌忠诚的关系研究——以苹果手机的青年顾客体验为例

将苹果手机的青年顾客体验分为产品体验、服务体验、情感体验和社会体验四个维度,并在此基础上构建苹果手机青年顾客体验的各维度与品牌认同、品牌忠诚的关系模型。结果表明,苹果手机的青年顾客体验的各个维度对其品牌认同的影响是显著的,而青年顾客的品牌认同在其顾客体验与品牌忠诚的关系中发挥着中介作用,这为相关企业的营销活动提供了启示。     

Business incomes in rural Nicaragua: the role of household resources,location, experience and trust

This paper analyses the determinants of business income for rural households in Nicaragua. A sample of 1030 households was studied in order to assess the importance of material and behavioural factors that influence income from business activity. The households are involved in manufacturing, trade, services or have a mixture of businesses. They generally have a low income and asset value. Households supplement their income from wages and agricultural activities. To estimate non-farm business income per employed person we analyse the impact of resources, location, entrepreneurial experience and trust. Our results show that household resources and entrepreneurial experience are significant determinants for business income in all sectors. Trust is also important, particularly generalized trust. The contribution of other forms of trust, such as institutional trust, depends on the sector in which households participate.     

农产品自主品牌塑造探究

本文采用SWOT分析法进行农产品分析,从美学体验、象征性体验及情感体验来解析品牌表现的多种可行性,对农产品资源的特点进行品牌设计体验特征解析,从而得到从生态特点、旅游产业、历史文化中塑造自主品牌的途径。     

保险业发展运行中亟待解决的若干问题

保险业在连续多年的快速增长后面临着一系列亟待解决和突破的重大问题,包括发展与转型、区域发展不均衡、如何学习与借鉴国际先进经验、风险防范与支持业务发展、一盘棋与差异化、外部环境配套等问题.保险业的快速发展要兼顾业务结构调整和产品转型.区域发展不均衡既是问题,也意味着中西部存在良好的发展机遇;学习与借鉴国际先进经验要结合中国实际,逐渐推进;风险防范与支持业务发展是辩证统一的关系,不是对立不可调和的;一盘棋思想与差异化政策应该有机结合使用,不可顾此失彼;税收优惠政策的突破与投资渠道的进一步放开是满足广大人民群众保险保障需求和促进保险业健康发展的重要外部环境条件.     

借鉴国际经验 完善我国农村合作金融体系

目前我国农村合作金融存在着经营单打独斗、缺乏持续的政策支持、合作金融法规缺失等问题。应借鉴德国、美国、法国、日本的成功经验,完善我国农村合作金融体系,遵循合作制原则建立全国统一的结算体系,加大政策扶持力度,尽快研究的制定《合作金融法》和《合作银行法》等法律法规,使其在我国农村经济中发挥重要作用。     

Re-examining online customer experience to include purchase frequency and perceived risk

This research examines the important emerging area of online customer experience (OCE) using data collected from an online survey of frequent and infrequent online shoppers. The study examines a model of antecedents for cognitive and affective experiential states and their influence on outcomes, such as online shopping satisfaction and repurchase intentions. The model also examines the relationships between perceived risk, trust, satisfaction and repurchase intentions. Theoretically, the study provides a broader understanding of OCE, through insights into two shopper segments identified as being important in e-retailing. For managers, the study highlights areas of OCE and their implications for ongoing management of the online channel.     

人物命运遭际的哲理思索

石杰的长篇小说《狗鱼》,以外科医生林雨在反右派运动中遭遇为主线,反映了一个县级医院里各种不同人物的利害角逐,活画岀人性的高尚与卑污,展示了时势乖误中的复杂矛盾及其延续性的后果。对此,小说作者以睿智的哲理加以分析,显示了动人心魄的艺术感染力。