Improving the effectiveness of persuasive communications: Matching message with functional profile

The functional approach to improving communication strategy has received little attention. This research attempts to partially correct this oversight by experimentally verifying the major functional hypothesis: matching message with functional profile brings about attitude change. Working adults were integrated into an experiment which was a before-after with control. The major functional hypothesis was confirmed at the 0.10 level. An associated hypothesis regarding the relative ease of changing value- expressive attitudes compared to utilitarian attitudes was confirmed at the 0.10 level. The results show the importance of matching message with functional profile and highlight the potential inherent in the functional approach.     

Realigning industrial marketing channels

Dramatic changes are occurring in industrial patterns of distribution. This article provides a structure for analyzing realignments in industrial marketing channels. Specifically, the analysis centers on the channel efficiency and effectiveness dimensions that were generated by a shift from industrial distributors to a public warehouse.     

Optimal dynamic behavior of a market maker in choosing bid and asked prices

Dynamic programming is used to describe a specialist's choice of bid and asked prices given uncertainty about both limit and market orders. The role of limit orders is emphasized. Optimal quotes depend on the composition of limit orders, the size of the specialist's position, and the time of day. The optimal bid-ask spread, however, depends only on the composition of the book. The capitalized value of the specialist's franchise is studied. Long-run probability distributions for bid and ask prices are obtained, which show that the variances of these prices increase as the end of the day approaches.     

Semantics and capital market efficiency: Testing the market's reaction to the naming of stock distributions as splits or dividends

The AICPA and NYSE urge corporations to avoid the term “stock dividend” and use the term “stock split” when referring to large common stock distributions. Theoretically these large distributions do not convey any economic value to the stockholders. Therefore a rule was considered necessary so as not to mislead them as to the actual nature of the distributions. The purpose of this study is to examine security price reactions to the differential naming of these distributions. The results strongly suggest that security returns are not differentially affected by naming a large common stock distribution a stock dividend rather than a stock split. That is, the capital market appears to be semantically efficient between terminologies.     

基于计算机网络的大学英语教学改革研究——以中南林业科技大学为例

为了提高大学英语教学质量,中国高校正在全面推进和实践大学英语教学改革。中南林业科技大学作为全国首批31所大学英语教学改革示范点项目学校之一,实施了基于计算机网络与课堂教学的教学改革,并取得较好的成效,在同层次、同地区、同类型的高校中发挥了先锋示范作用。实践表明：深化大学英语教学改革,应科学处理好制约大学英语教学的6大重要关系。     

高职人才培养"能力导向"的研究进展及对独立学院教育的相关启示

能力导向是高职人才培养的一种符号象征。在对接满足人才市场需求方面,能力导向的教学观和培养模式为高职的人才输出起到了重要作用。独立学院的人才培养和高职教育在人才培养目标和路径等方面有许多共通地方。对高职人才培养从能力本位的教育思想到实践中的问题再到改进性研究进行综述,可以对独立学院相关工作开展有所启示。     

校园制度文化视域的高校学生旷课现象研究

高校学生旷课现象时有发生,情况复杂,原因众多。校园制度文化视域中,把依法治校和以德治校相结合,实现"管理育人",加强校园管理制度的有效性和道德性才能在最大程度上杜绝学生旷课。