Bankruptcy filings before and after implementation of the bankruptcy reform law

After the effective date of the Bankruptcy Reform Act (1979), bankruptcy filings rose sharply in most states. The increase can be ascribed partially to the fact that unemployment rose and working hours declined from 1978 to 1980. In addition, state laws on garnishment had a greater effect on bankruptcy filings in 1980 than in 1978. Nonetheless, a significant increase in filing rates from 1978 to 1980 could not be accounted for by changes in state laws or employment conditions. The evidence is consistent with the hypothesis that the Act, per se, contributed to the increase in bankruptcy filings.     

The investment tax credit in capital replacement: A simulation

Congressional intent in passing various versions of the investment tax credit has been to stimulate increased investment in capital goods. This paper examines the impact of ITC on the replacement component of investment from the standpoint of the individual firm. The simulations run assume that the firm incorporates correctly all tax effects, to arrive at the optimal replacement decision. The results imply that from the micro standpoint, the law does not necessarily generate the intended behavior. As implications for policy, further research in this area should focus on individual firm action rather than on macro models.     

Entry inclinations under uncertainty

This paper considers the market entry decision of a potential entrant that behaves as if it knew the future market demand and its own cost schedules, and formulates a set of probability judgements as to the unknown output rates that its future rivals will maintain. The special case where entry is free and each in-market seller, as well as the potential entrant, assumes that the others will not alter their production provokes the classic Cournot-Stackelberg situation. Although one might suspect that uncertainty would tend to inhibit entry as compared with an equivalent, in the expected-value sense, certainty situation, this is not at all the case. The suspucion is not necessarily true even when management is risk averse.     

Tactical product decisions

The focus of this article is a discussion of both how and when to make tactical product decisions for existing products. Although the literature refers to these decisions in the context of strategic planning, the author considers that it is inadequate in explaining how and when these decisions should be arrived at relative to tactical planning. A range of criteria for tactical decisions is proposed.     

Creating low consumer product expectations

The introduction of generic grocery products brought warnings from trade observers that retailers might suffer negative consequences from consumer dissatisfaction with these products. This study investigated consumer expectations and the degree of satisfaction provided consumers by one category of generic products. The study also examined some relationships between the creation of these satisfaction levels and appropriate retail strategies.The study consisted of 320 homemakers evaluating the effect on posttrial satisfaction of positive and negative disconfirmation of expectations concerning generic peaches. The findings suggest that positive disconfirmation increased satisfaction ratings, whereas negative disconfirmation decreased satisfaction ratings. The relationship between merchandising techniques utilized on generic products and consumers' formation of expectations as observed in the study indicates that, in terms of creating satisfaction, promotion of generic products with essentially negative cues has been appropriate.     

Measuring the performance of industrial salespersons

Sales force performance is a critical concern of most industrial firms, yet in this area of research there are difficulties in measuring salespersons performance. Issues relevant to measuring the performance of industrial salespersons are reviewed. A self-report performance scale developed and evaluated based on the responses of 200 salespersons and 42 managers from five major industrial firms is presented.     

R & D and marketing dialogue in high-tech firms

Based on an empirical study of more than 200 R & D and marketing managers from high-technology companies, we conclude that (1) there is a great deal of consensus between R & D and marketing managers on the relative importance of the areas requiring integrated efforts; (2) companies successful in their new product program achieve a significantly greater degree of R & D marketing integration; (3) company size does not affect the level of integration achieved; and (4) the companies that achieve a high degree of R & D/ marketing integration do so by concentrating on all 19 areas proposed in the article and do not merely focus on a few key areas.     

Targeting technical information to organizational positions

This article describes the importance of scientific and technical information for the technical personnel at various organizational hierarchies and how these people satisfy their information needs. Inter- and intraorganizational channels used for information acquisition are discussed. Implications of these channels are discussed for industrial marketing.     

CBI教学模式与《新视野大学英语》

《新视野大学英语》是大学英语教学改革中出现的具有时代特点的新教材,其设计遵循了语境教学理论, 体现了CBI教学模式。在组织课堂教学过程中,教师应钻研教材特点,以CBI教学模式为基础,应用“六一T”方法,提 高大学英语教学质量。