Salary increases for the marketing executive

This article discusses how marketing executives view their pay raise. A study of 491 marketing executives examined their views on what is a meaningful salary increase and the reasons why their companies give pay raises.     

高校辅导员不良情绪行为的自我管理

受一些现实与心理因素的影响，部分高校辅导员对学生产生了一系列不良情绪与行为；这些不良情绪与行为会促使学生产生不良的自我概念。辅导员的不良情绪与行为的真正原因，是他们对诱发性事件不正确的解释与评价，即“不合理信念”。辅导员应学会自我诊断，挖掘不合理信念，合理自我分析，并培养情绪分析习惯，以实现辅导员对自身不良情绪与行为的自我管理。     

Media allocation model using nonlinear benefit curves

An integral part of planning advertising campaigns involves the selection of those media vehicles that maximize the effectiveness of the advertising effort. This article describes a media allocation model designed to provide the media planner, responsible for a particular advertising campaign, with relevant information for use in selecting the most appropriate media vehicles and in determining the number of insertions in each vehicle. It is based on the derivation of nonlinear benefit curves for candidate media vehicles that can be derived from commercially available response data and from subjective estimates gathered from media planning experts. When tested in an actual advertising campaign, the results serve to provide relevant information that can make the media allocation decision a more objective one.     

Setting multinational industrial marketing strategies

Nations of the world are striking out, from various starting points, along a variety of new development paths, reflecting a widespread repudiation of the conventional economic model of development based on a common, predetermined roadway to progress. Marketers who are bound by tradition may perceive the alternative development approaches as threats to standardized marketing strategies. Innovative marketers will view them as important keys to expanded market opportunities throughout the world.     

词块法与大学英语写作技能的相关性研究

研究证明,词块教学法与写作成绩之间存在积极的相关性。在大学英语写作教学中,应运用词块教学法,培养学生的词块意识,帮助学生牢固掌握词块,提高学生的写作技能。     

Measuring managerial cognitive styles: On the logical validity of the Myers-Briggs Type Indicator

This study examined the validity of the sensing-intuition and thinking-feeling scales of the Myers-Briggs Type Indicator as a measure of cognitive styles (i.e., process). Using 20 full-time-employed graduate students in Business Administration as subjects, and simultaneous verbal protocols as a measure of process, only partial support for the scales was found. In particular, the sensing-intuition scale demonstrated greater convergence with processes hypothesized to be associated with it than did the thinking-feeling scale. Recommendations for improving the scales are made.     

Recycling consumer solid waste: A commentary on selected channel alternatives

The recycling of consumer solid waste presents special problems for reverse marketing channels. Specifically, the accumulation of bulk quantities of homogenous materials from consumer-generated sources that are highly heterogenous in nature represents a major functional problem that must be overcome through the development of appropriate reverse marketing channels. In this article, factors influencing reverse channels development are outlined, and specific marketing implications concerning the three basic channel types that primarily handle consumer solid waste are discussed.     

应用型本科院校教师、学生、服务“三位一体”的转型新机制研究--以安康学院数学与统计系统计学专业实践教学为例

应用型本科院校作为中国高等教育发展的时代产物,占全国高等教育人才培养的半壁江山,对中国高等教育人才培养影响极大。随着应用型本科院校将逐步转型以职业技术教育为核心,以培养技术技能型人才为内涵的发展之路,应用型本科院校必须过好转型三关：突破专业教师转型的困惑关;创新应用型人才协调发展的成长关;构建社会服务互动机制的双赢关。