Product life cycle research: A literature review

The purposes of this paper are threefold: to review the scope of product life cycle (PLC) research; to pinpoint areas requiring further investigation; and to provide guidelines for future researchers. Because of the paucity of empirical evidence, only tentative conclusions are advanced. For example, the most common PLC pattern is the classical, bell-shaped curve, but it is not the sole shape. The application of various forecasting techniques across the PLC have met with merely moderate success. Very little research has been conducted either on how different characteristics of the firm influence the PLC or on the actual use of various PLC-strategy theories by business planners. Finally, investigators have focused almost exclusively on validating the existence of the PLC concept among nondurable consumer goods. Industrial items, as well as major product changes, have been nearly ignored. The main conclusion is that additional research-more diversified and extensive in nature-is needed on many PLC topics.     

Marketing to associations that specify or approve industrial products

This article introduces the concept of indirect marketing. It examines a situation where individuals, groups, and organizations other than the purchasing organization have a major say in the purchase decision. Implications for a marketing program to meet this situation are discussed.     

高校体育教学融入人文精神的思考与探索

高校作为人才培养的主要基地和高素质人才的摇篮，在培养学生人文精神方面具有非常独特的优势，然而由于种种原因，我国高校教学尤其是体育教学中人文精神普遍处于缺失状态。本文通过分析高校体育教学中人文精神缺失的原因，探讨了在高校体育教学中融入人文精神的策略，以期更好地推动素质教育的实施和高校体育的改革。     

More on public information and stock price

In a recent issue of this journal [2] McCain and Millar examined whether “favorable” and unfavorable” stock analyses appearing in the Wall Street Journal column “Heard on the Street” could be used to predict one-day, seven-day, and six-month price movements of the affected stocks. In this note we question the conclusions of that study based upon methodological grounds.     

陕西省农村中小学体育师资队伍现状调查

笔者针对陕西省农村中小学体育师资队伍现状进行了调查研究,结果表明:陕西农村中小学专职体育教师数量不足,教师学历结构偏低,年龄结构有待于优化,体育教师工作量相对较大,随着教师待遇的提高师资流失情况有所好转。并在此基础上提出加快陕西农村中小学体育师资队伍建设的对策。     

构建高职院校思政课学习型师资队伍的思考

学习型组织理论之所以风靡全球，根源在于这是一个必须学习和创新的时代，时代的变革和社会的进步．使得人们日益接受这一理论并自觉地运用到具体的工作之中。文章结合当前高职院校的实际，提出在高职院校思政理论课教师队伍中构建学习型组织，进一步提高这支队伍的整体素质，增强思政理论课的实效性，从而提升大学生思想政治工作水平。     

河南机专的改革实践与价值工程

价值工程在河南省机电行业中推广应用,曾取得明显的经济效益.价值工程是实现事物优化的工具.我校在改革的实践中运用价值工程的思想和原则,提高办学功能,降低办学成本,使学校获得了发展,增强了活力.     

Salary increases for the marketing executive

This article discusses how marketing executives view their pay raise. A study of 491 marketing executives examined their views on what is a meaningful salary increase and the reasons why their companies give pay raises.     

适应信息社会提高教师应用信息能力

在分析了信息社会教学工作变化的基础上，阐述教师在信息社会的重要作用，提出了应对信息社会，加快教师有关知识和能力培训的举措。     

高校辅导员不良情绪行为的自我管理

受一些现实与心理因素的影响，部分高校辅导员对学生产生了一系列不良情绪与行为；这些不良情绪与行为会促使学生产生不良的自我概念。辅导员的不良情绪与行为的真正原因，是他们对诱发性事件不正确的解释与评价，即“不合理信念”。辅导员应学会自我诊断，挖掘不合理信念，合理自我分析，并培养情绪分析习惯，以实现辅导员对自身不良情绪与行为的自我管理。