国外实施技术性贸易壁垒的新动向及我国的应对措施

技术性贸易壁垒(TBT)作为一种无形的非关税壁垒,正日益成为国际贸易中最棘手、最难应付的贸易障碍之一,并正在对我国的出口贸易产生显著的影响。而技术标准作为发达国家实施TBT的重要手段之一,已成为当今国际经济竞争的制高点。技术标准不仅是保护国内市场的标志,而且是争夺国外市场、提高国家竞争力的有力手段,是国家利益和价值观念的载体。近年来,发达国家为了保护自身利益、限制他国发展,纷纷制定和实施标准化战略。本文首先分析了现阶段美国、日本和欧盟的主要技术标准壁垒及其标准化战略的新动向,在此基础上,从宏观和微观两个层面提出了我国应对国外技术标准壁垒的战略措施。     

论消费者忠诚与理性的均衡

本文从企业、消费者和社会等不同角度研究了消费者忠诚与消费者理性问题.企业培育消费者忠诚的前提是必须加强营销道德建设,为消费者创造并传递有价值的产品或服务,而不仅仅是营销手段的应用.与此同时,企业也应为消费者理性的培养切实负起责任,以实现消费者忠诚与理性的均衡统筹,从而为企业的长远发展奠定坚实基础.     

Welfare State, Market Imperfections, and International Trade

Within a two-sector-two-country model of trade with aggregate scale economies and unionisation, a more generous welfare state in one country increases welfare in that country and can have positive spillover effects on the other. Furthermore, synchronised expansions of social security are more welfare enhancing than unilateral ones. Our results counter the fears that a race to the bottom in social standards may result from the ‘shrinking-tax-base’ entailed by international capital mobility. While affecting trade patterns and income distribution, capital mobility interacts with welfare state policies in increasing welfare, even when capital flows out of the country that initiates the shock.

Do German Welfare‐to‐Work Programmes Reduce Welfare Dependency and Increase Employment?

Abstract. During the last decade, many Western economies reformed their welfare systems with the aim of activating welfare recipients by increasing welfare‐to‐work programmes (WTWP) and job‐search enforcement. We evaluate the short‐term effects of three important German WTWP implemented after a major reform in January 2005 (‘Hartz IV’), namely short training, further training with a planned duration of up to three months and public workfare programmes (‘One‐Euro‐Jobs’). Our analysis is based on a combination of a large‐scale survey and administrative data that is rich with respect to individual, household, agency level and regional information. We use this richness of the data to base the econometric evaluation on a selection‐on‐observables approach. We find that short‐term training programmes, on average, increase their participants' employment perspectives. There is also considerable effect heterogeneity across different subgroups of participants that could be exploited to improve the allocation of welfare recipients to the specific programmes and thus increase overall programme effectiveness.     

项目型产品营销的售前服务全景分析

售前服务属于服务营销的范畴,但在实施过程日益呈现出项目管理的特性。售前服务包含技术性服务和经济性服务两项内容,其精髓是通过实施“消费者教育”来促进产品销售,并在实践中呈现出售前活动项目化、售前工作职业化、售前经验知识化等新特征。在项目管理与服务营销的融合下,售前服务管理围绕消费者、企业的双重价值来实现,形成了以售前团队管理、售前质量管理、售前交付物管理和售前流程管理为核心的概念体系。     

正规金融、非正规金融对家户福利的影响——来自中国农村的证据

金融抑制是发展中国家所面临的重要约束,其可能给家户福利和生产活动带来损失。金融约束不仅来自于正规金融,也来自于非正规金融。利用区域转换模型,本文从两个方面论证了正规金融与非正规金融对家户福利的不同作用。实证分析表明,正规金融约束的家户采用新的农业生产技术受到限制,非农经营的效应也更低,而社会资本在一定程度上对正规金融形成了替代,弥补了其部分功能。受到非正规金融约束的家户,社会资本的功能被弱化,但采用新的农业生产技术的作用以及参与农业生产合作组织的作用由于得到正规金融的支持而更强。正规金融与非正规金融大致存在一种替代关系,农村正规金融在满足生产发展尤其是非农业生产发展的需要方面发挥着重要作用,而基于社会资本的非正规金融主要对于缓冲收入冲击起着更重要的作用。     

Trying to complain: the impact of self‐referencing on complaining intentions

This paper introduces the Theory of Trying to complaining behaviour, and argues that complaining intentions can be explained by the model. Moreover, we model propensity to self‐reference (SR) as a moderating variable, and suggest that the effects of the causes to complaining intentions depend on the SR‐level held by consumers. A sample of undergraduate business students participated in the study, where the goal was to get a better understanding of complaining intentions. Our study provides new and additional insights in the drivers of complaining by also taking dispositional personality differences into consideration. The results demonstrate that boundary conditions for main‐effect models like the theory of trying can be fruitfully addressed through the notion of individual differences. The research documented that customers' propensity to complain systematically differed as a function of their level of self‐referencing. This is both good and bad news to managers. The good news is that a proportion of the customers rely less on their previous experiences in the complaining domain when they form intentions to complain. The bad news is that some others do. The obstacle is that managers cannot tell by the look if they are talking to an individual with high or low propensity to self‐reference. As the customer base contains both types case could be taken in designing marketing communication campaigns that target the groups differently.     

Idiosyncratic use of credit facilities by consumers in an emerging economy

A worldwide increase in household debt since the turn of the century has created considerable concern about the indebtedness of households, especially those in emerging economies that have been hit particularly hard by the global economic slump. In this study, the credit consumption of consumers in Swaziland (N = 264) was investigated by means of a survey that aimed to identify and describe factors that encouraged consumers' use of credit, the influence of credit on their buying behaviour when choosing major household appliances or furniture as well as consumers' knowledge of the conditions of credit facilities that were available for their use in retail. Findings revealed that consumers unequivocally appreciate the convenience that is associated with credit, specifically to cope with unexpected purchases, to benefit from special offers and opportunity to afford expensive goods. These advantages apparently negate the negative consequences such as high interest rates and strain on household budgets. Mean scores that were obtained in the knowledge test that only reflected upon credit agreements that respondents have actually entered into in the past, confirmed their ignorance pertaining to their contractual obligations and their consequent vulnerability. Consumers' age and gender seem to have noteworthy consequences for efforts to enhance informed consumer decision‐making. Younger females were significantly better informed that their older counterpart while the reverse was true for males, although differences were not significant. The significant inverse relationship between income and the LS‐means for the credit knowledge test differ from findings in developed countries and provide valuable opportunity for further investigation.     

The dynamic welfare cost of seignorage tax and consumption tax in a neoclassical growth model with a cash-in-advance constraint

Using a public finance approach, this study investigates welfare costs between seignorage and consumption taxes in a standard growth model. One of these two taxes is used to finance exogenous public spending to balance the government budget. The steady-state welfare cost of consumption taxes is lower if the consumption effect dominates the leisure effect. This paper compares equilibrium along transitional dynamic and steady-state paths and finds that because of lower consumption and leisure and thus higher welfare costs of consumption taxes during early periods, the welfare cost of consumption taxes is larger than the welfare cost of seignorage taxes.     

城镇家庭消费金融效应的地区差异研究

本文使用各省市自治区城镇家庭借贷支出的分类面板数据,结合我国经济发展处于转轨期的特性,考察消费升级、社会保障不完善及地区发展不平衡等因素对消费的影响。研究发现各变量在对消费的影响性质和程度上均存在地区差异,社会保障、消费升级和储蓄在全国范围内均显著正相关,房贷支出和教育在中西部地区的促进作用显著,而保险在东部地区作用突出,家庭投资则均不显著。政府要扩大消费内需并改变消费金融发展的不平衡,就应把握消费升级和社会保障制度的推进时机和力度,增加中西部地区社会保障投入和教育投入,持续提高居民收入,适度放宽中西部地区的家庭房贷限制。