众包能力对新产品开发模糊前端绩效的影响

在开放式创新情境下，企业对模糊前端众包任务、创意和流程的有效管理是推动产品创意进入新产品开发后端，提升模糊前端绩效的关键，但众包能力影响模糊前端绩效的过程机理仍不明确。基于信息处理理论，构建众包能力、市场不确定性、技术不确定性与模糊前端绩效作用关系的理论模型，利用287份企业问卷调研数据对研究假设及影响路径进行实证检验。研究结果表明：众包能力对降低市场不确定性、技术不确定性和提高模糊前端绩效均有显著正向影响；降低市场不确定性及技术不确定性在众包能力与模糊前端绩效间起部分中介作用。     

Finding the future: Crowdsourcing versus the Delphi technique

When managers are unable to use quantifiable time series data to make forecasts or decide on uncertainties, they can either rely on their own intuition and judgment or resort to the insights of others. The Delphi technique is a well-known forecasting technique that relies on the pooled perspectives of experts to predict uncertain quantities or the outcomes of events. This relies on polling the opinions of experts, aggregating these opinions, feeding them back to the responding experts along with their own estimates, and having them repeat their judgment calls until some level of consensus is reached. More recently, however, the opinions of many others who are not experts have been sought on a range of topics in a loose assembly of similar techniques bundled under the title of crowdsourcing. This article compares Delphi and crowdsourcing as prediction and estimation tools for managers. It notes their differences and similarities, and provides a simple tool for executives to use in deciding whether or not to use these tools, and if so, which tool or combination of them will work best in a given situation.     

Crowdsourcing not all sourced by the crowd: An observation on the behavior of Wikipedia participants

This study investigates the behavioral patterns of Wikipedia participants to obtain a picture of internal dynamics of the world's largest crowdsourcing platform. It observes the responses of people when “other” people enter a crowd where internal and external controls are mostly absent. From the analysis of 342 Wikipedia articles, this study shows that the overall tone of Wikipedia articles is mostly decided by a dominant few rather than by a trivial many, and such domination worsens as the number of participant increases and the article matures. This result contradicts a common belief on crowdsourcing that Wikipedia would reflect the voices of a vast majority, obtain a balanced solution, and attain democracy on the Internet. Therefore, this study contributes to the literature by analyzing how effectively Wikipedia functions as a crowdsourcing platform within the context. It also implies that developing a proper crowdsourcing strategy such as effective management of a platform is necessary, especially when an organization has a specific goal to achieve throughout a project.     

云南乡村建设“双向物流+众包物流”模式的探讨

云南省乡村农产品资源丰富,物流基础设施相对欠缺,现代化建设进程中,农业农村短板日益体现。为响应云南省乡村振兴战略规划,健全城乡之间要素合理流动机制,考虑多方原因分析影响云南城乡物流的主要因素,通过构建“双向物流+众包物流”网络平台,设计城乡三级配送模式,整合城乡物流信息,提高运力资源利用率,创造规模化效益,改善城乡物流现状,加快推进乡村振兴,书写中国梦云南篇章。     

Sensor-based entrepreneurship: A framework for developing new products and services

As the Internet of Things (IoT) begins to dominate the technology landscape, there will be new products and services that will become technically and financially feasible. Internet technologies and advancements in social interaction tools have led to an increase in the use of the crowd as a provider of business solutions. Yet, we have seen a mere fraction of the possibilities of crowdsourcing technologies. This is because most of the development, discussion, and research around crowdsourcing has focused on active-input crowdsourcing. However, the real transformative pressure will come from passive sources of data generated primarily by developing and growing sensor technologies. This next generation of crowdsourcing will be a game changer for entrepreneurial opportunities. As crowdsourcing systems proliferate, more input will be acquired from sensors, artificial intelligence, bots, and other devices. As a result of this explosion, the variety of product and service opportunities will swell as entrepreneurs become more aware of technologies merging—such as the combination of crowdsourcing, sensors, and big data into a new type of entrepreneurship: sensor-based entrepreneurship. The purpose of this research is to contribute by (1) clarifying the next generation of crowdsourcing and (2) developing and presenting a framework to help sensor-based entrepreneurs plan, develop, and map their new products and services.     

渐进式抑或突破式：个体创新幅度对众包绩效的影响——基于计算仿真的分析

结合TCPE框架和NK模型，构建一个模拟众包问题解决过程的仿真模型，引入个体创新幅度表征个体创新搜索行为，引入个体有限理性水平和有限理性偏差表征个体认知能力，探讨个体创新幅度对众包绩效的影响机制,以及个体有限理性和任务复杂性的调节作用。结果发现：个体创新幅度与众包绩效存在两种影响模式：当任务非常简单时，个体创新幅度与众包绩效呈负相关关系；当任务复杂性较高时，个体创新幅度与众包绩效呈倒U型关系；两种影响模式不会受到个体有限理性水平和有限理性偏差的调节。在相对复杂的任务中，任务复杂性与个体有限理性偏差会调节实现最优众包绩效对应的个体创新幅度，任务复杂性越高、个体有限理性偏差越大，对应的个体创新幅度随之增加。个体创新幅度会削弱个体认知能力对众包绩效的影响，当个体认知能力较强时，需要采用渐进式创新；当个体认知能力较弱时，需要采用突破式创新。该结论可为企业在众包过程中营造平台创新氛围提供理论依据。     

众包模式与新媒体创新发展研究——以《赫芬顿邮报》为例

众包模式契合了新媒体的内在发展逻辑,为新媒体的发展提供了新的发展思路。文章以《赫芬顿邮报》为例,总结了其运用众包模式的成功经验,并对国内新媒体的创新发展提出了政策建议。     

参与者公平偏好对协作型众包创新绩效激励机制的影响

协作型众包创新是以最大化创新绩效为目标的众包模式,相关实践案例已有所显现,但协作型众包创新过程中参与方的努力行为经常受到其公平偏好心理的影响。针对这一问题,采用委托代理理论,通过设计仅基于个人创新绩效(AR)和基于总创新绩效(TR)的两种激励机制提升协作型众包创新绩效,并深入探讨公平偏好对激励机制的影响。结果表明,AR机制中参赛者不可能出现利他性努力行为,而TR机制下利己性努力和利他性努力均与公平偏好负相关;两种激励机制下众包创新绩效均随公平偏好敏感度增大而下降,参赛者数量增加是否有利于提升众包创新绩效也取决于公平偏好程度;TR机制一定会产生比AR机制更高的众包绩效及发包方经济收益,但这种价值效应会被参赛者的公平偏好心理所弱化。     

The Apple business model: Crowdsourcing mobile applications

Much to Apple's chagrin, the ‘suicide express’ at the Foxconn manufacturing complex in China has been widely reported. While outsourcing the manufacture of technology components is neither new nor unique, the external sourcing of digital content is integral to the success of Apple's business model. In 2008, Apple opened up their platform to third-party IT developers, leveraging their expertise for the supply of applications. Apple's rapid dominance of the mobile market led to the emergence of a business model that weaves together Internet-enabled mobile devices with digital content, brought together within a closed proprietary platform or ecosystem. Applying a Global Production Network analysis, this paper reports on fieldwork among Apple mobile application developers in Sweden, the UK, and the US. The analysis shows that although some developers experience success, financial returns remain elusive and many encounter intense pressure to generate and market new products in a competitive and saturated market. Crowdsourcing allows Apple to effectively source development to a global base of software developers, capitalizing on the mass production of digital products while simultaneously managing to sidestep the incurred costs and responsibilities associated with directly employing a high-tech workforce.     

在线创新竞赛的基本问题与研究展望

在线创新竞赛是组织实施开放式创新的新途径,学术界关于在线创新竞赛的研究日益丰富。然而,现有文献分布于心理学、经济学、管理学、教育学等各个领域,为了梳理现有研究成果并展望未来研究方向,分别从什么是在线创新竞赛、谁在参与在线创新竞赛和如何实施在线创新竞赛3个角度对现有文献进行了述评,厘清了在线创新竞赛的主要特征与类型、参与主体动机及要素设计等基本问题。最后,探讨了开放式创新和“互联网+”背景下,在线创新竞赛的未来研究方向。