Commitment to the Study of International Business and Cultural Intelligence: A Multilevel Model

Adopting a multilevel theoretical framework, we examined how metacognitive and motivational cultural intelligence influence an individual’s commitment to the study of international business (IB). Data from 292 undergraduate and graduate business students nested in 12 U.S. business school classes demonstrated that individuals’ metacognitive and motivational cultural intelligence are positively related to their commitment to the study of IB. Furthermore, there is additional commitment when the classrooms’ cultural intelligence climate is high. We discuss the implications of these findings within a classroom context that involves cross-cultural interactions.     

A Picture of Brazil from the Viewpoint of Cultural Change and Business Exchange

Abstract

This paper argues that, with trade and business exchange, cultural change is introduced to business partners. After analyzing the impact of trade in societies, leading to the transformation of traditional holistic ideologies to individualistic ones, Brazilian society is appraised as a dual culture existing under a constant tension between the demands of social hierarchy and predatory individualism. The paper argues that Brazil's dual culture has been a deterrent to economic remedies that worked in societies that experienced industrialism. Finally, the possibility of cultural changes is assessed and considered as a condition for Brazil's partnership in today's global markets.

Este articulo argumenta que el intercambio de negocios y/o comercial introduce adicionalmente cambios culturales a las partes involucradas en las transacciones. Despues de analizar el impacto del comercio en las diferentes sociedades, en particular el cambio que transforma sociedades con ideologia holistica y tradicional a individualistas, la sociedad Brasilena es evaluada como una cultura dual con una lucha constante entre las demandas de una sociedad jerarquicatradicional y un individualismo depredador. Se argumenta en este articulo que la cultura dual del Brasil ha sido un impedimento para el buen funcionamiento de las estrategias economicas (remedios) que funcionaron en paises expermientaron una cultura de industrializacion. Finalmente, este escrito considera el cambio cultural en Brasil como una condicion para la incorporacion del mismo a los mercados globales.

Esse artigo defende a idéia de que as trocas comerciais geram transformaç[otilde]es culturais. Após analisar o impacto do comércio na vida social, o que gera a mutação de ideologias holisticas em práticas individualistas, a sociedade brasileira é avaliada como uma cultura dual que sofre a ação tensa e constante das exigências de hieraquização social e de um individualismo predatório. A cultural dual brasiliera é entendida como um impecilho para a ação dos remédios econômicos que funcionaram em sociedades industralizadas. E, finalmente, considera-se a possibilidade de mutaç[otilde]es culturais como fatores para a integração do pais nos merados globais contemporâneos.     

How do economic,cultural, and global-connectedness distances moderate the effect of customers’ experiences on their intention to revisit non-indigenous restaurants? Evidence from Korean restaurants

In this study, we evaluate how the effect of customers' experiences on revisit intention for non-indigenous restaurants can be moderated by economic distance (ED), cultural distance (CD) and global-connectedness distance (GD) between the country of origin for a given non-indigenous restaurant and the customer’s resident country. Surveys were conducted in seven countries across three continents, and the levels of ED, CD and GD between Korea and the seven countries were used as moderators. The findings suggest that the types of food and staff are two elements that should be emphasized in countries that are relatively close to Korea. Conversely, elements like the atmosphere of the restaurant and word of mouth should be emphasized in countries that have greater distances from Korea. Of the three distances considered in the study, GD had the strongest moderating effect on the relationship between customers’ experiences and their intentions to return to the restaurant. As a whole, the results imply that ED, CD and GD are important points of reference when considering prior experience while selecting a target country based on the strength of the restaurant’s experience management.     

Reconceptualizing cultural distance: The role of cultural experience reserve in cross-border acquisitions

Cultural distance is one of the most widely used distance construct in international business. However, scholars have long questioned the notion that cultural distance has a homogenous impact on organizational actions and performance. We redress this by examining how the relationship between cultural differences and deal abandonment in cross-border acquisitions is contingent on firm-level cultural experience reserve and industry affiliation. Drawing on the organizational learning theory and cultural friction perspective, we first propose that the cultural experience reserve of a focal firm mitigates the positive impact of cultural differences on cross-border deal abandonment. We then hypothesize that the firm's industry context affects the uncertainties associated with cultural differences. Our findings based on a sample of 197 Indian services sector firms support our theoretical predictions.     

Expatriate personality and cultural fit: The moderating role of host country context on job satisfaction

This study draws on the cultural fit hypothesis to examine interactive effects of host country context and four (Multicultural Personality Questionnaire) expatriate personality traits – Cultural Empathy, Social Initiative, Emotional Stability, and Open Mindedness – on job satisfaction. The cultural fit hypothesis maintains that it is not only the expatriate personality traits per se, but the cultural fit between expatriate personality traits and host country cultural values, norms, and prototypical personality traits that predict expatriate adjustment in host countries (Searle & Ward, 1990). Providing partial support for the cultural fit hypothesis, data derived from 191 expatriates in Brazil and Japan shows that the importance of two personality traits varies in these countries. Specifically, expatriates with high Cultural Empathy were more satisfied with their jobs in Japan than in Brazil, whereas Social Initiative was more important for expatriates in Brazil.     

Does distance matter in foreign direct investment sub-national location choice? Evidence from China

Multinational enterprises (MNEs) make investment decisions according to the distance factors at a sub-national level. This paper made estimates using the gravity model with provincial foreign direct investment (FDI) data from 2000 to 2012 and employed three concepts of distance. Our empirical results indicate that geographic distance and cultural distance have significant negative effects on FDI flow, whereas economic distance has a significant positive effect. It suggests that FDI prefers to locate in regions that are geographically and culturally close but economically distant from the home country, which further implies that FDI in China is dominated by vertical FDI. Our findings suggest that Chinese provincial governments should place emphasis on attracting FDI from culturally close countries and provide institutional support to encourage and promote horizontal FDI.     

Multiple dimensions of mediation within transnational advertising production: cultural intermediaries as shapers of emerging cultural capital

The paper re-conceptualizes cultural intermediaries as shapers of “emerging cultural capital” (Prieur, A., and M. Savage. 2013. “Emerging Forms of Cultural Capital.” European Societies 15 (2): 246–267; Savage, M., F. Devine, N. Cunningham, M. Taylor, Y. Li, J. Hjellbrekke, and A. Miles. 2013. “A New Model of Social Class? Findings from the BBC’s Great British Class Survey Experiment.” Sociology 47 (2): 219–250) and re-frames their practice of signification and negotiation as informed by “multiple dimensions of mediation.” Drawing on a case study of Nike’s transnational advertising production and interviews with key actors within the context of production, the paper examines how the creative/cultural labour process cuts across global and national fields of cultural production and consumption through which popular culture and middle-brow tastes were mediated, signified and represented. In particular, a television campaign for the Japanese youth market was critically analysed to reveal how specific new tastes, lifestyles and consumption practices were legitimized as emerging forms of cultural capital. Consequently, their taste-making practices are profoundly implicated in symbolic struggles and cultural changes emerging within/from the increasingly “globalizing” field of cultural production.     

公共空间视觉信息传达设计的研究

作为一种快速、准确有效的接受方式,公共空间视觉信息传达设计需要将信息形象化、次序化、层次化,通过语言美、简约美、逻辑美、和谐美和材质美的信息传达元素,通过视觉信息的传达,提高视觉信息传达的感染力、说服力,促使人们在日益增多、日趋复杂的公共建筑空间中能清晰准确、快速、有效地获得信息提示。     

文化亲近、经济发展与文化产品的出口——基于中国文化产品出口的实证研究

文化产业是一种高能低耗的新兴产业形态,是体现一国"软实力"的核心力量;作为国际贸易的组成部分,文化贸易日益彰显其特有的战略性和重要性。本文选取1996-2009年中国核心文化商品的出口作为研究对象,通过贸易引力模型的面板数据来分析文化亲近、经济发展水平等相关变量对我国文化产品出口的影响状况。研究表明,我国及贸易对象国的GDP、人均GDP、文化距离、语言同一性、贸易条件等因素对我国文化产品的出口有着重要影响,其中文化距离及是否使用同一种语言这两个因素的影响最大;最后,在实证分析的基础上本文提出相关政策建议。