文化产业、创意经济与和谐社会

随着社会转型的发生,促进文化产业的发展正在成为推动经济增长的重要途径.而文化产业自身的空间集聚特征,使借助市场力量的城市再开发和通过规划培育创意经济成为塑造创新文化气氛、营销城市的重要政策工具.然而全球化的宏观背景不仅使这种以营造独特和多元地方文化为初衷的努力往往以千篇一律的形体景观和单调社会构成的结果出现,而且通常也是以发展中国家劳动力和社会弱势群体的利益遭受侵害为代价的.因此,在中国,成功发展文化产业不单需要研究如何将针对具体地方特点的市场和规划手段相互结合,以实现真正的创新,更需要警醒地认识到文化产业发展过程中的社会福利效应.从而达到建设和谐社会的根本目标.     

北京城市办公业发展与城市变化阶段分析

办公业发展作为城市经济转型的组成部分,在北京城市变化中经历了4个阶段:(1)变消费城市为生产城市——办公业萌芽期。新中国成立后至改革开放前,北京城市大力发展工业,变消费城市为生产城市。这一时期由于政治上的原因,外商驻京机构很少;而国内金融、保险、房地产、信息行业基本处于萌芽阶段。因而,该时期无真正意义上的办公业。(2)现代化城市——办公业起步期。改革开放至20世纪80年代中后期,北京向现代化城市迈进,商务管理职能为主体的办公业开始萌芽,城市经济结构发生了变化,第三产业中生产性服务业开始兴起。(3)国际化大都市——办公业起飞期。从20世纪90年代中后期至21世纪早期,北京开始向国际化大都市靠近,相对形成了几个办公区域,如CBD商务办公区域、中关村高科技办公区域、复兴门金融办公区域等。生产性服务业占据主导地位。(4)现代化国际城市-办公业飞速发展期。2008年奥运申办成功后,北京城市发展又处于一个转型期,以公司办公为核心的办公业空间集聚使北京城市发生新的变化。     

弱势群体公共文化服务体系建设研究——基于残疾人公共文化消费状况的调查

满足广大弱势群体的公共文化需求是时下加强和创新社会管理的核心要义之一。文章在对东、中、西部三个城市的残疾人公共文化消费进行调查分析的基础之上,揭示了当前弱势群体在文化权利上面临的困境。研究表明,既有的公共文化服务体系还没有惠及广大弱势群体,当前弱势群体的公共文化消费水平十分低下。其中,个体地位结构因素、区域经济发展水平、社会政策倾斜性配置水平以及无障碍环境是制约残疾人这类弱势群体公共文化消费水平的显著因素。文章认为,要确保弱势群体的文化权利,政府必须加大公共文化服务资源向弱势群体倾斜性配置,构建专业化、社会化的服务供给模式,坚持服务为本的逻辑,构建弱势群体的参与机制,并试点向弱势群体发放文化消费补贴。     

高职文化创意营销人才创新能力培养策略探析

"十三五"期间,北京的文化创意产业继续蓬勃发展,尤其是北京市通州区,成为首都副中心,文化创意企业人才需求旺盛.但通过调查发现,文化创意企业对人才需求出现的是结构型短缺,这些企业最看重的是学生的创新能力和素养.目前高职院校营销人才的培养在课程设置、考核标准、校企合作、技能大赛和创业实践方面还存在一定问题,制约了营销专业学生的创新能力培养,需要进一步改进,才能提升高职营销类学生创新能力,适应文化创意企业人才的要求.     

The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers

This study examines of the ways in which Korean TV dramas affect Taiwanese consumers’ attitudes toward the locations where the dramas are filmed (onscreen locations). Previous studies have incorporated balance theory into product–character association models and have demonstrated that consumers tend to align their attitudes toward products with the valence of a character’s attitudes toward the products. Unlike previous studies, this article attempts to investigate the product–character association model in a cross-cultural setting where the ‘products’ considered are the onscreen locations. To account for the effect of similarity between Taiwanese culture and Korean culture, the concept of perceived cultural proximity is introduced into the balance-theory-based model. The results show that consumers’ parasocial relationships with a character and consumers’ attitudes toward the character are related to their attitudes toward the location. However, this relationship is significant only for those viewers with high perceived cultural proximity between Taiwan and Korea.     

高职院校人才培养亟待加强审美教育

2006年,我国高等教育规模已跃居世界第一,其中,高职教育占据了半壁江山.高职人才培养水平的高低,会直接影响我国高等教育的质量和竞争力.高职院校人才培养中"重视技能、虚化人文素养"的倾向,将直接影响人才培养的质量.高职院校的人才培养只有"技能"是远远不够的,还必须加强"人文素养"的培养.而加强人文素养培养的关键着力点和基本途径就是审美教育.     

Off-season tourists and the cultural offer of a mass-tourism destination: The case of Rimini

This paper assesses the potential implications on off-season tourism of enhancing the cultural offer of Rimini, a popular Italian seaside holiday destination hosting about 12 million overnight stays per year. Since more than 9 million of these stays are concentrated in the summer season, in the last 20 years. Rimini has been undergoing a policy of seasonality smoothing, which mainly pivots around business and cultural tourism. This assessment has been carried out through discrete choice experiments submitted to a sample of about 800 tourists who visited Rimini outside the summer months. Since tourism can be viewed as a composite good, which overall utility depends on how the component characteristics are arranged, the choice experiments allow to disentangle the importance and the willingness to pay of tourists for different attributes of the holiday. The choice model incorporates a number of possible changes to actual tourism features (which are also the subject of public debate), including them in hypothetical alternative “holiday packages”. The conditional logit analysis of the choice experiments can highlight any synergy or trade-off between cultural and business tourism. Results suggest that business and leisure tourists share many features related to the use of the territory, while there are important trade-offs between these two groups and cultural tourists. Since business tourists have a higher willingness to extend their stay, a softer budget, and their demand is also complementary to the demand of summer tourists (Brau, Scorcu, & Vici, 2009), from the destination point of view investing in this market segment would be the best option. Although a “second best”, however, cultural tourists share with the local population of Rimini many aspects of the demand of territory (Figini, Castellani, & Vici, 2009). Hence, cultural tourism can play a fundamental role in the intermediate season as a tool for smoothing seasonality, to diversify investments and to give value to the city’s cultural heritage.     

Managing Swiss Hospitality: How cultural antecedents of innovation and customer-oriented value systems can influence performance in the hotel industry

Research into innovativeness and customer orientation in the service industry is burgeoning, yet our understanding of the antecedents and consequences of both activities in hospitality management remain unclear. To address this problem we investigate the link between corporate culture, indicators of innovativeness and business performance in the Swiss hotel industry, because the Swiss have a proclivity toward innovation as well as a long established record in hospitality management. Data were generated from 96 businesses in the hotel industry and the results were analysed using structural equation modeling. They suggest that cultural dimensions are positively associated with customer orientation, innovativeness, and company performance. The implications of the findings are discussed along with limitations and future research directions.     

基于跨文化冲突的组织管理及协调机制的构建

本文分析探讨了从事跨国经营的企业在经营管理中因文化差异而出现的问题和困难,分析了这种跨文化冲突问题的成因及对企业的影响,从协调理论入手提出通过构建组织管理协调机制解决企业跨文化冲突的设想。     

构筑开放式博物馆——非物质文化遗产保护的规划方法探讨

非物质文化遗产近年来受到多方面的广泛重视,国家和地方纷纷出台各种法规与规范,但在非物质文化遗产保护层面的探讨则较少.本文通过介绍非物质文化遗产和开放式博物馆的概念,提出了保护文化空间的思想,并指出物质文化遗产和非物质文化遗产在空间保护上具有一致性.借鉴国外的保护经验,认为构筑开放式博物馆可以成为非物质文化遗产和物质文化遗产保护最有效的结合点,可以作为一种新的规划技术手段引入到历史地段保护规划之中.最后,对构筑开放式博物馆规划的技术手段进行了探索,提出了一种保护模式.