The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement

Academic literature retains a dearth of empirical evidence of the cutting-edge aspect of artificial intelligence (AI)-powered digital assistance and digital multisensory cues, despite the prospect of these factors on real-life customers' luxury brand online shopping experience. Thus, the aim of this study is to examine the significant pathway and effects of AI-powered digital assistance toward customers’ luxury brand online shopping experience. Drawing on S–O-R (Stimulus, organism, and response) and TRAM (Technology Readiness and Acceptance Model) paradigm, a multi-method research design was deployed to investigate constructs. Firstly, semi-structured interviews were utilized to explore customers' online behavior under the luxury brands and information technology aspect. Secondly, survey data were collected and analyzed by using partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA). The PLS-based analysis of quantitative data confirmed the exploratory insights of qualitative findings, establishing the connections of AI-powered digital assistance, customer engagement, and customers' luxury brand online shopping experience. Research findings also suggest that customer engagement plays a mediation role in the relationship between AI-powered digital assistance and customers' luxury brand online shopping experience. Besides, digital multisensory cues moderate the relationship between AI-powered digital assistance and customer engagement. Further, fsQCA complements the findings of PLS-SEM that reveal the significant combination of factors that lead to the perceptions of customers' luxury brand online shopping experience.     

Website quality and users' intention to use digital libraries: Examining users’ attitudes,online co-creation experiences,and eWOM

This research aims to examine how the website quality affects the intention of digital library users to use the website by considering factors of user's attitudes, online co-creation experiences, and electronic word-of-mouth. The statistical population of the research is composed of the users of Astan Qods Razavi digital library, which is one of the oldest digital libraries in Iran. Data was collected from 402 participants who use the library and analyzed in SPSS and PLS softwares. Construct validity was assessed and confirmed using convergent validity and divergent validity. Data reliability was assessed and confirmed using Cronbach's alpha and composite reliability. The research confirms that website quality affects the attitudes of users towards the website and their intention to participate in online co-creation and eWOM. The effects of user's attitudes to the online co-creation experience, eWOM, and intention to use the library, as well as the effects of the online co-creation experience and eWOM on the intention to use the digital library were also confirmed. Considering the results of the research, it is recommended to digital libraries to provide an efficient user-friendly website designed to increase user participation and establish close contact with them and in this way increase their intention to use digital library services.     

Data-driven business and data privacy: Challenges and measures for product-based companies

To leverage the opportunities provided by the Internet of Things (IoT), product-based companies are exploring new data-driven business opportunities. They may miss these same opportunities, however, owing to data-privacy challenges. These challenges start with the customers of product-based companies, extend to the wider business ecosystem, and continue with the companies themselves. This article identifies 12 data-privacy challenges and introduces 12 measures to address them. These include intuitive recommendations, such as enabling cross-product consent collection, as well as less intuitive measures, such as fostering a can-do attitude in legal units, closing the gap between legal and business initiatives, or implementing a clear process for well-reasoned risk-taking. The following four principles were found to support companies in implementing these measures: (1) letting privacy and data-driven business go hand in hand, (2) putting customers first and turning their privacy preferences into opportunities, (3) aligning risk-management activities with the process of digital service development, and (4) using technology to professionalize legal processes.     

The antecedents of digital collaboration through an enhanced digital platform for destination management: A micro-DMO perspective

While the tourism sector shifts towards digital transformation, Destination Management Organisations (DMOs) often struggle to adapt to their changing technological environment. This study explores the antecedents of digital collaboration and develops a framework for micro-DMOs to enhance effective destination management through digital technologies. An integrated sequential qualitative approach was adopted by conducting multi-phase interviews, in addition to designing and trialling a real-world trial digital platform. The research provides empirical evidence that digital collaboration is essential for micro-DMOs, necessitating them to transform their current “websites” into digital platforms which act as a hub for business stakeholders to actively be involved in. Antecedents of successful digital collaboration include mutuality, trust, control, and leadership which may be manifested differently from non-digital collaboration. Additionally, the study identifies three aspects for digital collaboration; marketing, networking and knowledge sharing that demands specific attention. Our results have theoretical, methodological, and practical implications for academia, industry and policymakers.     

Digital gaming culture in Vietnam: an exploratory study

ABSTRACT

New information and communication technologies continue to spread rapidly into the Asian marketplace, which has led to new patterns of leisure consumption, one of the most popular being digital gaming. However, in Vietnam there is limited research on gaming as a leisure activity. The purpose of this study is to explore the phenomenon of digital gaming in Vietnam to better understand how it is practiced in this culture. Semi-structured interviews were conducted with twenty-five gaming industry figures and gamers. Thematic analysis was used to guide data collection and analysis. The findings indicate that glocalisation, socialised gaming practices and competitiveness characterise the Vietnamese gaming experience. The distinct culture of Vietnam combined with globalised gaming consumption habits has created new modes of play culture, and hence leisure experiences that are growing in pervasive and influential ways.     

新中国成立60周年新疆的工业发展回顾与成就

解放前，新疆的工业几乎一片空白。新疆成立后，在国家的大力支持下，新疆工业发展从无到有、从小到大，特别是改革开放三十年，更是新疆工业发展最快、成效最好的时期。本文通过对新疆工业发展历程的回顾，阐述了新疆工业发展取得的显著成就，即逐步形成了以石油天然气开采和石油化工为主导，以纺织、轻工、建材、钢铁、电力为支柱，包含煤炭、食品、机械电子、有色金属等门类较为齐全、产品丰富、特色鲜明的较为完善的现代工业体系。     

市场结构理论分析范式演进研究

通过系统地梳理市场结构理论从SCP框架到厂商策略性行为研究的演变历程,并结合分析经济实践变迁,本文发现,推动市场结构理论分析范式演进的两个主要动因是方法论创新和理论范畴拓展。前者导致了结构主义SCP范式的确立和行为主义的兴起;后者催生了以交易费用为核心概念的新制度主义产业组织理论。展望市场结构理论未来的发展趋势,本文认为,从方法论创新上,博弈论将研究重点转向了企业策略性行为;从范畴拓展上,品牌经济学将开创对消费者行为研究的新领域。     

Are small travel agencies ready for digital marketing? Views of travel agency managers

Digital technology provides new communication and distribution channel for both consumers and suppliers of travel services. Internet enables the travel agencies to adopt digital marketing to attract, inform and serve the travellers. However, in developing countries, the adoption of internet and digital marketing is slow. This study therefore finds it imperative to explore the triggering factors and perceived challenges of digital marketing by travel agencies - an entity whose perspectives do not find much place in the published academic literature. The qualitative study reveals the popular and trusted digital platforms used by the travel agencies. It also presents the factors that inhibit or assist the use of digital marketing by travel service managers.     

港口开发、产业发展与人口城市化——以曹妃甸地区为例

文章从理论与实证方面对港口开发、产业发展与人口城市化的关系和相互作用进行了初步探讨.在理论部分,从共性出发,总结了三者相互作用的基本模式;从差异性出发,基于港口-腹地类型的不同,将三者相互作用的强度划分为超强关联互动作用型、强相互作用型、中强相互作用型以及弱相互作用型.同时,基于区域产业链组织的视角,从空间和时间两个维度,进一步考察了三者的相互作用.在实证部分,以曹妃甸地区为例,从港口-腹地类型的视角和区域产业链组织的视角,对理论分析进行了初步的检验.结合曹妃甸地区主要开发区的发展情况,概括出海港工业区城市化模式和临港农场改制型开发区城市化模式,根据城市化模式的不同,对三者的相互作用作了进一步的探讨.     

中国工业行业能源强度影响因素的实证分析

利用中国31个工业行业1998—2004年面板数据,采用分层聚类方法,按年平均能源强度将31个工业行业分为高能源强度行业和低能源强度行业,并对全工业行业、高能源强度行业和低能源强度行业能源强度的影响因素进行了实证分析。研究结果表明,能源价格上涨对提高工业行业的能源利用效率有显著的促进作用;FDI进入程度的增大提高了工业行业尤其是高能源强度行业的能源强度;进、出口商品结构变化对工业行业能源强度没有显著影响;工业内部的行业结构变化对全工业行业和低能源强度行业的能源强度有显著负的影响,对高能源强度行业没有显著影响;R&D投资强度的增加提高了工业行业特别是高能源强度行业的能源强度。