Globalization, marketing resources, and performance: Evidence from China

Two important areas are underexplored in the relationship between marketing resources and performance. First, the subject has been primarily investigated in the context of Western countries, and inadequate attention has been given to emerging economies. Second, despite the recent growth in globalization, the moderating role of globalization on the link between marketing resources and performance has not been investigated. Addressing these important gaps, this article focuses on an emerging economy (China) and explores the moderating effect of globalization on this link. Specifically, the authors develop several hypotheses highlighting the moderating role of globalization activities (global product sourcing, global market seeking, and global partnership) on the link between marketing resources (market orientation, entrepreneurial orientation, and innovative capability) and firm performance. The findings of the moderating role of globalization provide several important implications for marketing theory development and managerial practice. Xueming Luo (luoxm@uta.edu) is an assistant professor in the Department of Marketing in the College of Business Administration at the University of Texas at Arlington. Before joining the University of Texas at Arlington faculty, he was on the faculty of the State University of New York at Fredonia. His research has appeared in various journals, including theJournal of Business Research, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Interactive Advertising, and Industrial Marketing Management. K. Sivakumar (Ph.D., Syracuse University; k.sivakumar@lehigh. edu) is the Arthur Tauck Professor of International Marketing & Logistics and a professor of marketing at Lehigh University. Prior to joining Lehigh in 2001, he spent 9 years at the University of Illinois in Chicago. His research interests include pricing, global marketing, and innovation management. His research has been published or is forthcoming in theJournal of the Academy of Marketing Science, the Journal of Marketing, the Journal of International Business Studies, Decision Sciences Journal, Marketing Letters, the Journal of Business Research, International Marketing Review, the Journal of Product Innovation Management, Pricing Strategy & Practice: An International Journal, Psychology & Marketing, and other publications. He has won several awards for his research (including theDonald Lehman Award) and is on the editorial board of several scholarly journals. He has won outstanding reviewer awards from two journals. Sandra S. Liu (liuss@purdue.edu) is an associate professor in the Department of Consumer Sciences and Retailing at Purdue University. She received her Ph.D. from the University of London, and her current research interest focuses on strategic marketing issues in the context of customer contact, including knowledge management in a corporation in transition and sales management in a knowledge economy. With her extensive industry experience, she has written a number of books and journal articles, which have appeared in theInternational Journal of Research in Marketing, the Journal of Business Research, theEuropean Journal of Marketing, Marketing Intelligence and Planning, among others.     

产权、市场结构与中国银行业绩效

本文引入产权结构变量修正了传统的SCP(结构—行为—绩效)分析框架,并基于该框架利用截面数据模型实证分析了2000-2004年间以产权改革为主导的中国银行业绩效的影响因素。实证结果表明,产权结构单一和行业过于集中是影响银行业效率和绩效提升的两个主要因素;产权和市场结构对国有商业银行和股份制商业银行绩效影响是不同的,产权结构和市场机构对国有商业银行绩效影响显著,而对于股份制商业银行,市场结构对绩效的影响更大。因此,当前银行业改革在侧重于产权改革的同时不能忽视行业市场结构的优化。     

Organizational capabilities in e-commerce: An empirical investigation of e-brokerage service providers

E-commerce not only has tremendous potential for growth but also poses unique challenges for both incumbents and new entrants. By examining drivers of firm performance in e-commerce from a capabilities perspective, the authors conceptualize three firm capabilities that are critical for superior firm performance in e-commerce: information technology capability, strategic flexibility, and trust-building capability. The extent and nature of market orientation is conceptualized as a platform for leveraging e-commerce capabilities. The authors test the effects of e-commerce capabilities on performance (e.g., relative profits, sales, return on investment) using data from 122 e-brokerage service providers. The results indicate that information technology capability and strategic flexibility affect performance given the right market orientation. Amit Saini (asaini2@unl.edu) is an assistant professor of marketing at University of Nebraska-Lincoln. He conducts research in the area of marketing strategy, technology-marketing interface, e-commerce strategy, and customer relationship management. He has presented papers at major conferences, and his research appears in theJournal of the Academy of Marketing Science and American Marketing Association—Marketing Educator’s Conference Proceedings. His industry experience includes sales management and quantitative market research. Jean L. Johnson (Johnsonjl@wsu.edu) is a professor of marketing at Washington State University. Her research includes partnering capabilities development in, and management of, interfirm relationships and management of international strategic alliances. Her research appears in journals such as theJournal of Marketing, the Journal of International Business Studies, theJournal of the Academy of Marketing Science, and theInternational Journal of Research in Marketing. She serves on the editorial boards of theJournal of Marketing, theJournal of the Academy of Marketing Science, the Journal of Retailing, theJournal of Business and Industrial Marketing, and reviews for others. She spent several years in the advertising industry and has lived, taught, and conducted research in France and Japan. She has been selected to cochair the 2006 winter American Marketing Association (AMA) conference.     

The effect of management commitment to service quality on employees’ affective and performance outcomes

A service recovery performance model is proposed and tested with data from frontline bank employees in Turkey. The model is derived from Bagozzi's (1992) reformulation of attitude theory. The empirical results suggest that top management commitment to service quality, as manifested by frontline employees' appraisal of training, empowerment, and rewards, has a significant effect on their perceptions of service recovery performance. The influence of management commitment to service quality on service recovery performance is mediated by frontline employees' affective commitment to their organization and job satisfaction. Implications of the results and further research avenues are discussed. Emin Babakus (ebabakus@ memphis.edu) (Ph.D., University of Alabama, 1985) is a professor of marketing at the University of Memphis. In addition to theJournal of the Academy of Marketing Science, his research has been published in such journals as theJournal of Marketing Research, theInternational Journal of Research in Marketing, theJournal of Retailing, theJournal of Business Research, and theJournal of Advertising Research. He serves on the editorial review boards of several journals. Ugur Yavas (raxyavas@mail.etsu.edu) (Ph.D., Georgia State University, 1976) is a professor of marketing at East Tennessee State University. Besides theJournal of the Academy of Marketing Science, he has contributed to such journals as theJournal of Marketing Research, theJournal of Business Research, theInternational Journal of Research in Marketing, theEuropean Journal of Marketing, International Marketing Review, theJournal of International Marketing, Management International Review, theJournal of the Market Research Society, theInternational Journal of Service Industry Management, andLong Range Planning. He currently serves as the editor of theJournal of Asia-Pacific Business. Osman M. Karatepe (osman.karatepe@emu.edu.tr) (Ph.D., Hacettepe University, Ankara, Turkey, 2002) is an assistant professor of marketing at Eastern Mediterranean University (Turkish Republic of Northern Cyprus). He has contributed to such journals as theJournal of Hospitality and Leisure Marketing, The Service Industries Journal, Tourism Analysis, theInternational Journal of Hospitality and Tourism Administration, andAnatolia: An International Journal of Tourism and Hospitality Research. He currently serves as the associate editor of theEMU Journal of Tourism Research. Turgay Avci (turgay.avci@emu.edu.tr) (Ph.D., Cukurova University, Adana, Turkey, 1995) is an assistant professor of management at Eastern Mediterranean University (Turkish Republic of Northern Cyprus). He has contributed to such journals asThe Service Industries Journal, theJournal of Hospitality and Leisure Marketing, Tourism Analysis, theInternational Journal of Hospitality and Tourism Administration, andAnatolia: An International Journal of Tourism and Hospitality Research. He currently serves as the editor-in-chief of theEMU Journal of Tourism Research.     

经营者人力资本:企业治理中的核心资本

经营者人力资本是企业人力资本中高价值的人力资本。经营者人力资本能提升企业核心能力，优化企业所有权安排，是企业治理的核心资本。经营者人力资本、经营者人力资本产权、经营者人力资本价值与企业所有权安排对企业绩效的作用是直接且重要的，因此，在企业治理中，要合理配置经营者人力资本，使企业激励机制的设计更加有效。     

FDI对中国经济发展的绩效及对策分析

改革开放以来,中国FDI流入量不断提高,对经济发展的作用也日益重要。今后,应当根据全球FDI流动的新趋势,加快我国吸收外FDI方式创新。     

政府业绩计量和报告：一个受托责任观点

受托责任要求政府对公民负责，说明公共资金的筹集和使用。这要求政府对外披露业绩信息以评价其受托责任，对内提供业绩信息以改进决策。本文探讨了受托责任的内涵及其与业绩报告的关系，分析如何计量和报告业绩，并根据我国的实际情况提出了改进我国政府业绩计量和报告的建议。     

制度在经济绩效中的作用

中央计划经济的绩效与市场经济的绩效有显著性的差异，产权和资源配置方式的差异是决定不同经济体系经济绩效差异最为重要的因素。制度是经济体中经济个体博弈的基本规则。市场经济比中央计划经济提供了更强的激励．从而更有效地减轻了道德风险带来的效率损失，所以从消费者福利来看，市场经济比中央计划经济更有效。在一定的条件下，无论是从产出还是从消费者的福利来看，市场经济都比中央计划经济更有效率。     

“一带一路”倡议下我国重点省市物流绩效评价研究

物流建设是“一带一路”倡议发展的重点。通过物流设施建设、拓展物流业发展的新方向,促进地区融合、加强多边贸易、加速互联互通,是我国现行经济格局下“一带一路”重点建设省市物流发展的新走向。文章从政府行为、社会效益、服务水平三个维度构建了包含地区经济、物流政策、数字物流等14个指标的物流绩效评价指标体系,利用数据包络法对我国“一带一路”重点建设省市的物流绩效进行评价,发现我国物流业发展存在地区差异大、服务水平过低的现象。结合地方政府的政策解读,发现我国地区物流绩效水平呈现出一定的政策相关性,可通过合理的政策引导促进地区物流业的发展。     

新型农业项目绩效审计机理及实施策略

农业是我国政府关注的重点领域。在农业现代化建设、供给侧改革和乡村振兴等多个契机的推动下,我国以农业创新、农业增效为主题,以农产品电子商务、农产品加工、农业资源循环利用等为主要形式的新型农业项目开始崭露头角。对新型农业项目绩效审计机理及实施策略进行研究,是审计职能发展、政府预算管理和项目自身管理的要求,有助于新型农业项目合理使用资金,促进行业健康发展。