现代企业财务风险的测定和防范

在市场竞争环境下，现代企业面临的各种风险不断增多，财务风险作为企业特有的风险日益突出，是企业利用融资财务杠杆的直接后果，企业必须重视财务风险的测定和防范，以增强企业财务实力。     

深化对马克思企业理论的研究

深化对马克思企业理论的研究既有助于澄清一些人认为“马克思没有企业理论”的误解,也有助于纠正企业理论研究中“言必称西方”的倾向,还可以为我国的企业改革实践提供指导。研究的途径有“回到马克思”、“依据变化了的实际分析马克思企业理论的‘合理内核’与时代局限”、“批判性地借鉴西方经济学的企业理论”等。     

University Students’ Attitudes Towards Entrepreneurship: A Two Countries Comparison

There is general agreement that attitudes towards the entrepreneur, entrepreneurial activity, and its social function are determinant factors for university students to decide an entrepreneurial career.This empirical study aims at assessing and comparing the attitudes of university students towards entrepreneurship and enterprise formation in Catalonia and Puerto Rico, using a sample of 837 and 435 students, respectively.Results reveal a positive entrepreneur’s image. Both samples have a favorable perception of desirability of new venture creation, although the perception of feasibility is by far not so positive and only a small percentage has the firm intention to create a new company.     

区分不同收入层次,启动农村消费

目前,消费不足是制约内需扩大和经济高效增长的关键因素。而在消费中,与城镇消费相比,农村消费严重滞后,因此刺激消费的重点在于启动农村消费。制约农村消费需求增长的因素有很多,然而针对不同收入层次的农民,影响其消费的各主要因素存在明显差异。因此,应区分不同收入层次,施以不同对策措施,启动农村消费。     

基于SD模型的客户服务成本信息不对称影响研究

制造企业经常通过提供高水平的客户服务向顾客传递优质产品质量信号,但由于客户服务成本信息不对称的影响,产品质量信号存在一定程度的失灵,影响了潜在客户对优质产品的购买。文章分析了制造企业客户服务成本不对称信息的原因及其对潜在客户购买行为的影响,通过建立系统动力学模型模拟产品销售过程,研究客户服务成本信息不对称度与企业客户数量之间的关系,结果表明客户服务成本信息不对称度下降有助于企业客户数量的增长,但其影响力有随时间下降的趋势。     

Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence

It is becoming increasingly apparent from the literature that marketers need to consider customer-level information when they generate a marketing strategy for the firm. In this article, the authors develop a customer-focused framework that uses a marketing strategy with an overall objective of maximized financial performance. This strategy is driven by seven customer-level marketing tactics and shows how actual customer data can be used to generate an actionable marketing strategy leading to optimal levels of profitability, customer equity, and shareholder value. In addition, the authors discuss a successful implementation of this strategy for several business-to-business and business-to-consumer firms and offer insights as to how to customize an implementation strategy for any firm, along with presenting potential challenges a firm may encounter during the implementation process. Several suggestions for future research are offered to explore and harness this newly available evidence. V. Kumar (VK) (vk@business.uconn.edu) is the ING Chair Professor of Marketing and the executive director of the ING Center for Financial Services at the University of Connecticut. He spends his time by transferring his knowledge (however little it may be) to his two daughters about customer lifetime value, diffusion models, forecasting sales and market share, retailing, and marketing strategy. J. Andrew Petersen (apetersen@business.uconn.edu) is a doctoral candidate in marketing at the University of Connecticut. His research interests include customer lifetime value, word-of-mouth effects, and customer-level marketing strategy. His research has been published inMarketing Research Magazine and theJournal of the Academy of Marketing Science.     

1994-2002年人民币汇率制度及其经济绩效的实证分析

人民币实际汇率对进出口的影响较名义汇率大，汇率下降可以成功地带动出口，汇率上升也可以减少出口，但对进口影响不大。人民币汇率变动与利用外资之间没有互动关系，甚至呈现异动情况，人民币汇率变动与国内物价水平之间有较高的相关性。     

新一轮税改致力于完成的六大任务

启动新一轮税制改革,首先必须明确它所要完成的任务。这些任务包括:恰当界定宏观税负水平;政府收入行为及其机制的规范化;融入经济全球化;与财政安排体系相协调;税收中性与税收调控相结合;提升国家竞争力。     

西藏旅游人力资源需求内因分析

西藏旅游企业从业人员规模还十分弱小,特别是旅游企业中导游队伍有待开发.而随着社会经济的发展以及结构的调整,旅游就业总量将不断增长,就业结构也会趋于合理;同时,西藏旅游开发战略模式决定了其从业人员的专业性和多样性,西藏4A级旅游区(点)的发展及扩增也将扩大就业人群.     

欧元之父--罗伯特·蒙代尔的经济学贡献

蒙代尔是最优货币区域理论的首创者,他分析了不同汇率体制下财政政策与货币政策的合理配置理论,从货币角度研究国际收支理论及供给学理论,促成了欧元的出台,被尊称为"欧元之父".蒙代尔对中国改革和发展给予了高度关注,并提出许多有益的建议.