Chinese dietary culture influences consumers' intention to use imported soy‐based dietary supplements: an application of the theory of planned behaviour

The over‐saturated dietary supplement (DS) market in developed countries such as the US spurs the need for foreign market expansion, and the Chinese market provides a great potential for the foreign soy‐based DS industry. This study examined Chinese consumers' intention to use imported (US‐made US‐brand) soy‐based DS based on the Theory of Planned Behavior (TPB). Two alternative models were also examined in which Chinese dietary culture variables, including soyfoods favourability and dining‐out sociability, as well as their interactions with attitudes, were integrated into the TPB model. A cross‐sectional, self‐administered survey was conducted with a sample of 215 subjects (137 females; 78 males) in Shanghai, China. The TPB variables attitude, subjective norm, perceived behaviour control and behavioural intention, as well as the Chinese dietary culture variables: soyfoods favourability and dine‐out sociability were measured. Multiple linear regressions were used to analyze the three models. The statistical results indicated that all three models were statistically significant to predict intention (Model 1: R² = 0.473, P < 0.001; Model 2: R² = 0.505, P < 0.001; Model 3: R² = 0.525, P < 0.001). The results also showed that attitude, perceived behavioural control, and dine‐out sociability were significant (positive) determinants of intention. Soyfoods favourability acted a significant (negative) moderator of the relationship between attitude and intention. Subjective norm had no significant impact on intention. In conclusion, the TPB model was useful to predict Chinese consumers' intention to use imported soy‐based DS, but not all the TPB components weighed significantly in exploring DS consumption in China. The selected Chinese dietary culture variables were much more important predictors than subjective norm. This study makes a significant contribution in the application of the TPB model and in market strategy development for imported dietary supplements in China.     

出口固定成本融资约束与企业出口行为

本文以企业的应收账款相对比例作为度量企业面临融资约束的代理变量,研究融资约束对企业出口行为的影响。本文得到的基本结论是:中国企业出口固定成本受到融资约束的影响,制约了企业的出口能力。出口退税政策是我国促进出口的主要政策,可以认为出口退税降低了企业的出口变动成本。而本文的研究表明出口固定成本同样对企业的出口行为有重要影响,为政府制定出口政策提供了新的思路和依据。本文的分析表明针对出口固定成本的出口促进政策相对于针对出口变动成本的出口促进政策,在福利效应和政策成本两个方面都具有优越性。     

投资者关注与IPO异象——来自网络搜索量的经验证据

利用谷歌趋势提供的搜索量数据,本文构建了一个投资者关注的直接衡量指标,在此基础上,运用行为金融学里投资者关注的理论,系统解释了IPO市场存在的三种异象。与文献中常见的其他解释变量相比,本文发现IPO前个股网络搜索量对于市场热销程度、首日超额收益和长期表现有更好的解释力和预测力,它可以解释首日超额收益的23%,长期累积收益率的10%以上,结果均十分显著。研究结果表明,投资者关注对资产价格有直接的影响,2009年的新股发行体制改革对首日超额收益的降低起到了明显作用。     

我国商业银行信用评估的行为决策框架与锚定效应分析

根据前景理论,通过对信贷经理人的调查,对信用评价的决策框架和信用评价中的锚定效应特征进行了实证分析.调查表明,信贷决策并不完全决定于信用评估结果,最优信用评价决策与现实不一致;在信用评估中,信贷经理人能力比信用评估体系更为重要,信贷经理人的经验、专业能力和价值观对信用评估都将产生影响;信用评估中存在锚定效应,对借款人信用评价产生重要影响.     

What would Don Draper do? Rules for restoring the contemporary agency mojo

What are the timeless truths of advertising? How can agency leaders manage their teams, their creative talent, and clients? To answer these and other questions, the mythology of the ‘Golden Age of Advertising’ is examined and analyzed herein. Specifically, using ad man Don Draper—protagonist of the fictional, but already culturally iconic, television series Mad Men—as a mythic archetype, lessons are extracted for contemporary advertising practitioners. Ten timeless rules are proposed and explicated in the areas of (1) managing intra-agency leadership processes, (2) managing creative processes, and (3) managing client relationships.     

论会计准则弹性域内机会主义行为的防范

会计准则弹性既赋予会计确认、计量和报告以审慎判断的权力,又使财务报告决策过程存在机会主义行为风险.防范会计准则弹性区域内机会主义行为风险要从公司内部财务报告权利配置、审计鉴证责任、政府监管力度、准则弹性解释权行使、社会监督网络以及弹性信息披露等方面共同治理.     

投桃何以报李:企业内外部社会责任对管家行为的影响机制研究

当员工感知到企业的善行,即企业善待员工或是积极履行对外部利益相关者的责任,是否会激发员工"舍己为公"的行为倾向,使其为了保护组织长远利益而牺牲个人短期利益呢?本研究依据社会交换和社会认同理论,通过524份有效样本进行实证分析,探讨员工感知的企业社会责任对"舍己为公"的管家行为的作用机制。结果表明,员工感知的内部和外部企业社会责任均正向影响员工的管家行为。责任知觉和道德认同分别在员工感知的内部企业社会责任与管家行为、员工感知的外部企业社会责任与管家行为间起中介作用,且责任知觉和道德认同的中介作用没有显著差异。     

地位竞争动机对个体知识共享行为的影响

知识共享行为是学术界和企业界关注的焦点,虽然以往文献从多个角度和层次研究了组织中的知识共享行为,但忽视了地位竞争动机对个体知识共享决策的内在作用机制。基于地位竞争动机差异,将个体地位动机区分为支配型和威望型,以职场排斥为中介变量、组织公平氛围为调节变量,构建地位竞争动机对知识共享行为的影响过程模型,基于13个组织630套上下级配对样本数据进行实证检验。结果显示,支配型地位竞争动机负向影响知识共享行为,威望型地位竞争动机正向影响知识共享行为,职场排斥、组织公平氛围分别发挥中介效应和调节效应。结果为知识共享领域研究提供了新的视角和框架,揭示了地位竞争动机对知识共享促进和抑制作用的两面性,对企业管理实践有一定的现实意义。     

精神视角下研发团队创新绩效的动力机制研究

借鉴创新成分理论和创造力投资理论,通过对82个研发团队288名研发团队成员的数据分析,聚焦研究精神性因素对团队创新绩效的动力作用机制。分析结果显示：团队精神型领导对工作场所精神和团队创新绩效具有显著正向影响;工作场所精神对团队创新绩效具有显著正向影响,并在团队精神型领导与团队创新绩效的关系具有部分中介作用;集体主义精神调节了团队精神型领导对团队创新绩效的正向影响,集体主义精神越强,团队精神型领导对团队创新绩效的正向影响也越显著;集体主义精神还调节了工作场所精神在团队精神型领导与团队创新绩效关系中的中介效应,集体主义精神越强,该中介效应也越显著。     

Discretionary effort of regional hospitality small business employees: Impact of non-monetary work factors

This research examines the impact of non-monetary work environment factors on employee discretionary effort within the hospitality sector in the South West Region of Western Australia. Limited qualitative research has previously examined the factors that drive employee discretionary effort especially in the regional hospitality sector. Semi-structured interviews were conducted with 20 hospitality employees using purposive sampling. While the findings are preliminary, they do highlight important aspects of discretionary effort within a regional context. Critically, two previously un-identified factors, employees’ professional identity and perception of the hospitality sector have been found to have important implications for employees’ discretionary effort and need to be further explored. Additionally, the findings support the direct influence of organisational culture, job design, interpersonal relationships, on discretionary effort. Finally, the research confirms that a paternalistic leadership approach has a significant influence on hospitality employees’ discretionary effort. Theoretical and practical implications and directions for future research are outlined.