黑龙江省大型企业支持中小企业发展的思路与对策

黑龙江省中小企业在发展"吃配经济"的过程中存在的问题,主要是在"吃配"双方契约关系不稳定;产业集聚发展的基础设施建设有待加强;大型企业依托规模优势,对"吃配"企业的回款慢;受融资、技术、人才等制约,配套企业的综合配套能力较弱,满足不了龙头企业需求;发展不同步不协调,中小配套企业发展跟不上龙头企业发展步伐等。黑龙江省各级政府应做好"吃"与"配"企业的协调和服务工作,创新思路,找准定位,把握关键,坚持兼顾市场机制与政府规划引导作用有机结合、统筹协商、互利共赢、可持续发展的原则,从而促进装备制造中小企业"吃配经济"的又好又快发展。     

我国目前老年保健品营销市场现状及拓展分析

当前,我国保健品市场在发展中长期存在着生产企业重广告轻研发,品种单一不能满足需求,唯利是图甚至虚抬高价误导群众的情况等问题,导致老年人在选用保健品时受虚假广告影响较大,真假难辨,不能根据自身情况合理选择保健品,用后效果不佳,严重打击了消费信心。保健品生产企业在管理上应加快创新步伐,提高管理水平,产研结合,寻求科技含量突破注重树立品牌效应;在销售上应积极运用网络新型营销模式,探索精细化营销模式,根据购买力合理定价,注重售后服务,从口碑中改善品质,积极开拓国际市场,从而不断促进我国老年保健品市场健康稳定发展。     

Building loyalty in e-commerce: Impact of business and customer characteristics

Abstract

Understanding, building, and predicting customer loyalty in e-commerce are critical activities for long-run profitability. Successfully carrying out these activities is challenging due to the complex mix of both business organization and customer factors that may influence and drive e-loyalty. We demonstrate that business factors, such as credibility, e-satisfaction and site knowledge, and customer factors, such as inertia, innovativeness, and aggressiveness, influence e-loyalty. Our analyses show that business credibility is affected by the reputation of the e-business and its congruence with the customers’ self-image; e-satisfaction by the customers’ value perception, care, and choice; and site knowledge by customer experience, involvement, and expertise. Business factors account for about 75% of the explained variation in e-loyalty and customer factors for the rest. Understanding the controllable business and uncontrollable customer factors that drive customer loyalty should enable e-commerce retailers to continually assess these factors and make appropriate changes in marketing strategy.     

The Modeling Process for Stage Models

The purpose of this paper is to present and test a modeling procedure because researchers have struggled for decades to develop stages-of-growth models that are both theoretically founded and empirically validated. This article presents the concept and hypothesis of stages, the history of stage models, and a procedure that may serve as a useful tool in modeling stages of growth. Based on previous research and lessons learned from case study experience of the government sector in Norway, a procedure for the stages of growth modeling process is suggested and demonstrated. The procedure is used for developing a stage model for e-government interoperability. This article provides new insight into issues and challenges faced when engaging in stages of growth research. The paper proposes a new approach to stages of growth modeling. The utility of the suggested procedure is to improve theory building and empirical validation. The contribution to academia is the modeling process that can be applied in future developments of stages of growth. The contribution to practice lies in the stage hypothesis of organizational development over time.     

Family Matters? Recruitment Methods and Cultural Boundaries in Singapore Chinese Small and Medium Enterprises

Singapore official discourse speaks of (Chinese) families as both cultural and economic assets and as vestiges of national identity. Chinese families are often described in traditional terms, namely as patrilinial, patrilocal, patriarchal and clearly hierarchical. In Singapore official discourse, the historical success of traditional family businesses is presented as a unique ethnic and national characteristic. Simultaneously, the Singapore state claims to be ‘modern’, ‘Western’, and ‘cosmopolitan’, allowing little space for ‘parochial practices’ and ‘archaic traditions’. Either praised or looked down on, family businesses occupy an ambiguous position within the ‘traditional’ and ‘modern’ discourses of the Singapore state. This article supplies the evidence of changing family and business relations in Chinese–Singapore firms. Three major factors are isolated that influence Singapore attitudes towards family businesses: Chinese culture, globalization and the logic of developing capitalism, and the role of the Singapore state.     

Consciousness for fair consumption: conceptualization,scale development and empirical validation

Sustainable consumption means that consumers act in an environmentally and socially responsible manner. Compared with the vast amount of studies concerning environmentally conscious consumer behaviour, relatively little is known about socially conscious consumption. The present paper focuses on fair consumption as an important aspect of social consumption. In our study, consciousness for fair consumption (CFC) is defined as a latent disposition of consumers to prefer products that are produced and traded in compliance with fair labour and business practices. A scale to measure CFC was conceptualized and tested in three independent empirical studies. Two studies were conducted at European universities (2010 and 2012) and used 352 and 362 undergraduate business students respectively. The third study, conducted in 2011, used 141 employees at a European university. The results confirmed the reliability and validity of the new CFC scale across samples. While being moderately related to other aspects of sustainable consumption such as ecological concern and moral reasoning, CFC was significantly distinct from those concepts. Most importantly, it was established that the CFC, as measured by the new CFC scale, is a strong determinant of consumption of fair trade products that has been neglected in existing research.     

Adoption and Implementation of Internal Marketing Systems by Ghanaian Small- and Medium-Sized Enterprises

This paper explores the concept of internal marketing (IM) as an internal supportive system that could provide the infrastructure for a strategic business take-off. It investigates how IM, as a concept, is understood and made practical in the context of Ghanaian small- and medium-sized enterprises (SMEs). This qualitative research method was used due to the nature of the enquiry. The government of Ghana is constantly searching for more effective ways of assisting SME performance, through various strategic growth and development schemes. Despite the fact that much has been said in the literature, the IM concept remains elusive. Most SMEs are not aware of IM and demonstrate little understanding of the concept. And SMEs have problems with the implementation of IM. The manufacturing sector demonstrates more IM orientation than does the service sector. This paper unravels sociocultural factors that frustrate the practice of IM among Ghanaian SMEs and calls for a greater awareness of the concept by stakeholders. Suggestions include more general business support for SMEs to improve performance and subsequently grow. The paper finishes by drawing attention to management implications within the practice of IM.     

Emergent Internet Technology Applications for Relationship Marketing

Abstract

In this paper we bring together the concepts of Relationship Marketing (RM) in the marketing literature and Customer Relationship Management (CRM) in Information Systems (IS) literature to identify and assess emergent Internet-based Information Technologies (IT) that add value for consumers. We focus on the customer's perspective by identifying the key benefits consumers seek when they enter into IT-mediated interactions with sellers. We review the IS-CRM literature and identify 8 critical IT categories that have the potential for changing how buyers and sellers establish and maintain relationships in the Internet era. Subsequently, we introduce a conceptual model, which considers the nature of the consumer's involvement with sellers through emergent Internet-based technologies in juxtaposition to potential technology-based benefits to consumers. We then discuss the implications of this proposed direction. Finally, we discuss a future research agenda, which considers the use of IT in relationship management.     

敬畏生命:高等教育应有之义

生命对于人来说,是唯一的。近期的几起高校校园伤害案引起了社会对高等教育的反思。高等教育承担着人才培养的重任,除了教授学生学习科学文化知识,更要培养他们高尚的人格、坚定的理想信念、敢于担当的社会责任,促进学生身心和谐发展,引导和培养他们树立敬畏生命、尊重规则、尊重底线的意识。     

中小企业的地位变迁与政策调适:日本经验及借鉴

改革开放以来,中小企业在中国的经济生活中发挥着越来越重要的作用。但到目前为止,中国的中小企业仍然难以取得和其他性质企业一样的平等竞争的地位,中小企业的政策及其效果还远不尽如人意。日本是世界上中小企业政策和服务体系最完备的国家之一。日本中小企业政策的最显著地特点就是随着国内外经济形势的发展变化做出适时的调整。因此,研究日本中小企业地位变迁与政策调适,对于我国中小企业政策的制定以及中小企业的发展具有重要的现实意义。