The Role of Packaging in Positioning an Orange Juice

Abstract

This article revises the concept and positioning strategies according to the proposals of different authors. Positioning is related to variables in the marketing mix, and, specifically, to the main subject of this research study—packaging. The theories of different authors with respect to the functions of packaging and its constituent elements are revised and then attention is focused on four of its graphic elements: Color, shape, typography, and image. Within this framework, designer and consumer opinions are presented with the ultimate aim of identifying the associations between different positioning strategies and the different graphic design variables used to define an orange juice packaging.     

The Impact of Organizational and Environmental Variables on Strategic Market Orientation

Abstract

This paper offers a new look at market orientation by conceptualizing it from a strategic perspective. It differs from the current literature in that it develops a measure that emphasizes managerial attitudes and strategic intent. The new measure is empirically scrutinized by an investigation of its relationship with pertinent organizational and environmental variables, as well as company performance. Based on a survey of nearly 400 companies operating in the U.S., significant relationships emerged between Strategic Market Orientation and three organizational variables, namely strategic priorities, inter-departmental coordination and ownership nationality. Two of the environmental variables, namely intensity of competition and rate of technological change were also significantly related to Strategic Market Orientation. The relationship between Strategic Market Orientation and company performance remained inconclusive.     

关于正态随机变量线性组合分布的反例构造

任意n个正态随机变量之和不一定是正态随机变量,反例较难构造和证明,文献[1]给出了Rosenberg例。本文用其他方法构造了两个及任意n个非独立的正态随机变量线性组合不是正态随机变量例子,且证明方法也较简便。同时,将Rosenberg例进行了推广。通过反例的构造与证明,对正态随机变量线性组合分布的理解与应用有一定意义。     

旅游银发族的世界格局及其需求特征

全球进入老龄化社会的步伐如此之快,这给人类社会带来巨大挑战的同时也蕴涵了构建社会和谐的机遇.老龄人口可自由支配的时间、可自由支配的收入,与其心理需求的共存,正在成为当今老年旅游产生和发展的充分条件.不仅其年龄生理和年龄心理形成的银发族旅游消费特征值得学界业界充分关注与研究,其制约因素与克服机理也同样应该引起瞩目.本文试图根据国外有关资料和实地考察者的考察报告,从全球化的人口结构转型、银发一族的市场效应、旅游取向与群体"个性"因素解析、其发展的制约与变数、难点的克服等几个方面,对以上论题做出多侧面的阐说,以期能够对老年旅游的理论建设有所帮助,对老年旅游在中国的新发展有所启迪.     

A new approach to inter-rater agreement through stochastic orderings: the discrete case

We wish to study inter-rater agreement comparing groups of observers who express their ratings on a discrete or ordinal scale. The starting point is that of defining what we mean by “agreement”. Given d observers, let the scores they assign to a given statistical unit be expressed as a d-vector in the real space. We define a deterministic ordering among these vectors, which expresses the degree of the raters’ agreement. The overall scoring of the raters on the sample space will be a d-dimensional random vector. We then define an associated partial ordering among the random vectors of the ratings, illustrate a number of its properties, and look at order-preserving functions (agreement measures). In this paper we also show how to test the hypothesis of greater agreement against the unrestricted hypothesis, and the hypothesis of equal agreement against the hypothesis that an agreement ordering holds. The test is applied to real data on two medical observers rating clinical guidelines.     

Investing back homeReturn migration and business ownership in Albania1

This study uses data from the 2005 Albania Living Standards Measurement Study survey to assess the impact of past migration experience of Albanian households on non‐farm business ownership through instrumental variables regression techniques. Considering the differences in earning potentials and opportunities for skill acquisition in different destination countries, we differentiate the impact of past household migration experience by main migrant destinations. The study also explores the heterogeneity of impact based on the timing of migration. The empirical results indicate that past household migration experience exerts a positive impact on the probability of owning a non‐farm business. While one additional year in Greece increases the probability of household business ownership by roughly 6 percent, a similar experience in Italy or farther destinations raises the probability by over 25 percent. Although past household migration experience for the period of 1990–2000 is positively associated with the likelihood of owning a household enterprise, a similar association does not exist for the period of 2001–2004.     

Policy variables affecting marginal level of low carbon employment：an empirical study based on provincial data of China

Low Carbon Employment is an inevitable choice for the purpose of ＂energy-saving and emission reduction＂ and ＂promoting employment＂. By Multi-variable Linear Backward Regression method, this study presents an empirical analysis of the emplovment impact of policy variables indexes that involves economic pull, industry upgrading, population development, technical inputs and so on. The paper demonstrates that wide range offactors will affect low carbon employment, that industry upgrading will affect how carbon employment remarkably, that to increase years of people education will notably improve low carbon employment level of secondary vocational-technical labor, and that to raise technical inputs will significantly enhance college students＇ low carbon employment.     

Connecting tourists to musical destinations: The role of musical geographical imagination and aesthetic responses in music tourism

While the value of music in connecting tourists to destinations is recognized, its mechanism remains unclear. This study adopts aesthetic responses to explore how musical geographical imagination influences tourists' place bonding and subsequent behavioral intentions. This explanatory sequential mixed-methods study: 1) elucidates the connotation and effects of musical geographical imagination integrating with aesthetics in tourism research; 2) shows that tourists' aesthetic cognitive and affective responses to musical geographical imagination strengthen place bonding, and buttresses the importance of affective responses in leveraging behavioral intentions; and 3) indicates that tourists’ responses to musical stimuli differ in direct and indirect destination experience contexts, demonstrating that musical stimulus context moderates on associations of imagination with cognitive responses, and affective responses with behaviroal intentions. This study empirically expands the imagination from individual auditory spaces to a destination and advances tourism aesthetics research; it guides using music in tourism sensory marketing and tourism soundscape design.     

Exploring the choice between in-store versus online grocery shopping through an application of Semi-Compensatory Independent Availability Logit (SCIAL) model with latent variables

This paper examines individuals' choice of in-store and online grocery shopping channels using stated preference (SP) choice experiments. The study uses 1,391 records from a stated preference choice experiment in the Greater Toronto Area (GTA), Canada. It applies a Semi-Compensatory Independent Availability Logit (SCIAL) Model with latent variables. The methodology accounts for semi-compensatory choice behaviour through probabilistic choice set formation considering effects from socioeconomic and psychological variables. This study demonstrates the advantage of considering probabilistic choice set formation and semi-compensatory behaviour in modelling the adoption of innovative products. Empirical results reveal that shoppers demonstrated similar myopic behaviours once they firmly considered in-store grocery and subscribed free delivery services in their choice sets. They are equally likely to choose both channels without careful comparison to alternative channels once they firmly consider both channels in the choice set. However, considering the latter in choice sets is much costlier than in-store shopping. Therefore, in-store grocery shopping will still dominate the grocery shopping channel unless all home delivery services become free. Moreover, grocery shoppers value same-day delivery service. For typical delivery services charged between $4 and $20 in the GTA, Canada, grocery shoppers are willing to pay between $3.91 and $8.44 for same-day delivery. The latent variable describing shoppers’ perceived pandemic fear significantly contributes to the choice set inclusion probability of in-store grocery pick-up services, but the effect is not significant for other home delivery channels. This highlights heterogeneity in grocery shoppers' choice behaviour within the online channel.     

The Effect of Sample Size on the Mean Efficiency in DEA: Comment

Zhang and Bartels (1998) show formallyhow DEA efficiency scores are affected by sample size. They demonstratethat comparing measures of structural inefficiency between samplesof different sizes leads to biased results. This note arguesthat this type of sample size bias has much wider implicationsthan suggested by their example. Models which implicitly restrictthe comparison set like some models for non-discretionary variableslead to biased efficiency scores as well. A reanalysis of theBanker and Morey (1986b) data shows that the efficiency scoresderived there are significantly influenced by the variation insample size implicit in their model.