A conceptual framework for product lifecycle modelling

Product lifecycle modelling is to define and represent product lifecycle data and to maintain data interdependencies. To build a complete, reusable and highly consistent product lifecycle information model, the product lifecycle is divided into five stages: requirement analysis, conceptual design, engineering design, manufacturing, and service and support. Accordingly, five stage product models (requirement analysis model, conceptual design model, engineering design model, manufacturing model, and service and support model) are discussed. To integrate all information of a product lifecycle and support networked manufacturing mode, the key elements of product lifecycle modelling are discussed and a framework of product lifecycle modelling is proposed. Further, the relationship and evolvement of product models at different stages are described. Finally, a Web-based integration framework is proposed to support interoperability of distributed product data sources.     

政府向NGO购买服务对慈善事业发展的影响

NGO的存在,对以中华慈善总会为主体的官方救助体系形成有利的补充。NGO自身的特质也决定其在为弱势群体提供服务时更便捷、更专业。因此,在NGO行业中引入＂竞争＂的经济学概念,改变原先由政府全方位提供社会救助的模式,形成由政府主导、NGO参与、政府择优购买NGO提供服务这样的自由竞争市场,使得政府由原先＂制定者＂、＂实施者＂逐渐转变为＂主导者＂、＂购买者＂的角色,可以极大地调动NGO的积极性,激活市场动力,并且通过自发的市场调节,形成对有限行政资源配置的最佳效果,同时推动中国的慈善组织蓬勃发展,使社会救助事业取得跨越式进步。     

Developing a multidimensional scale of customer-oriented deviance (COD)

Although frontline employees' bending of organizational rules and norms for customers is an important phenomenon, marketing scholars to date only broadly describe over-servicing behaviors and provide little distinction among deviant behavioral concepts. Drawing on research on pro-social and pro-customer behaviors and on studies of positive deviance, this paper develops and validates a multi-faceted, multi-dimensional construct term customer-oriented deviance. Results from two samples totaling 616 frontline employees (FLEs) in the retail and hospitality industries demonstrate that customer-oriented deviance is a four-dimensional construct with sound psychometric properties. Evidence from a test of a theoretical model of key antecedents establishes nomological validity with empathy/perspective-taking, risk-taking propensity, role conflict, and job autonomy as key predictors. Results show that the dimensions of customer-oriented deviance are distinct and have significant implications for theory and practice.     

信息技术服务及其标准化的实践与探索

文章介绍了上海宝信软件股份有限公司（以下简称宝信软件）在信息技术服务及标准化的过程中所开展的工作,以及在应用软件（解决方案）、运维业务、服务外包等方面的一些探索,期待通过实践走出一条提升IT服务质量的新路。     

The determinants of service exports from Central and Eastern Europe

The transition economies of Central and Eastern Europe (CEE) have become important exporters of many types of services to Western Europe. We identify the sources of CEE’s advantages over competing exporters, such as India, China and Brazil, using disaggregated data on service exports and a novel estimation technique for the gravity equation. Our results indicate that the importance of geographical distance varies substantially across types of service exports. Geography is important for exports of construction services, but it has a negligible impact on computer‐related services. However, the relative quality of legal institutions influences trade across a broad range of service categories. The results demonstrate that aggregating services that are not homogeneous could conceal important differences in the effects of geographical distance and other variables on the pattern of service trade.     

新媒体视域下的辅导员就业服务能力探析

高校毕业生就业形势出现的新变化、毕业生就业形式的多样化以及新媒体的出现对辅导员就业服务能力提出了新要求。因此,辅导员必须紧跟时代步伐,积极培育社会主义核心价值观,以人为本,创新就业服务方式方法,加强就业心理辅导,完善就业服务方式,加大个性化指导力度,提高就业服务能力,进而实现毕业生高质量的就业。     

项目挣值的绩效差异分析方法缺陷与解决方案

随着各种项目管理体制和方法的全面转型,我国需要借鉴和运用国际通行的项目挣值管理(EVM)绩效评估方法。然而,现有EVM绩效评估方法中存在着将实际多个项目要素影响简化为项目成本和进度两要素造成的绩效评估失真和信息缺失的实际问题与理论缺陷。本文将全面讨论现有的EVM方法,并给出有关解决方案及实务验证。     

高职汽车技术服务与营销专业课程整合研究

构建适合汽车技术服务与营销专业的课程体系,是高职院校专业建设的核心任务。我们通过对汽车服专业人才培养定位及岗位能力的分析,讨论了课程设置需要处理好的几个关系,进而对汽车技术服务与营销专业课程进行优化整合。     

Beyond the world of packaged goods: assessing the relevance of integrated marketing communications for retail and consumer service marketing

Product and packaged goods marketers have responded to changing consumer and media environments by adopting integrated approaches to marketing communication. The value and utility of such approaches likely extend to a wide range of marketers, but there have been few published attempts to examine the viability of the integrated marketing communication concept in retail and service marketing. This study addresses this void by using a seven-stage model of integrated marketing communications to examine the media and message delivery practices of national and regional retailers and consumer service marketers. The results of a national mail survey found many of these marketers using such key integrated marketing communication elements as multiple media, databases, individual-level consumer information and behavioural response measures in their media and message delivery practices. Few, however, were using these elements in a strategic or coordinated fashion. Integrated approaches thus appear to have much value in retail and service marketing, particularly as a means for coordinating media and message delivery elements in a fashion that provides a way to link behavioural responses to media vehicles and advertising messages.     

Service Quality,Satisfaction, and Behavioral Intention Among Forest Visitors

Abstract

This study explores the interrelationships between service quality and satisfaction, and their influence on behavioral intention among forest visitors. On-site surveys were conducted in a forest through face-to-face interviews (n = 395). The data were analyzed using structural equation modeling. The findings suggest that service quality is an antecedent of satisfaction and satisfaction plays a mediating role between service quality and behavioral intention. Further, service quality has a direct effect on behavioral loyalty, implying that the effect of service quality on behavioral intention is as important as that of satisfaction. The results of the study provide important theoretical implications to nature-based tourism managers.