我国服务业外国直接投资的区位因子分析

本文运用多元线性回归计量分析方法,从实证角度对近10年来影响我国服务业外国直接投资的区位因子进行了分析。结果表明,市场开放度、服务业外国直接投资集聚效应对我国服务业外国直接投资影响最大,彼此间存在着显著的线性关系。而影响外国直接投资的传统区位因素,如市场规模、市场增长潜力、劳动力成本等,虽然与服务业外国直接投资也存在着一定的相关关系,但其线性关系并不显著。     

基于多种贸易理论的我国金融服务贸易模式探究

单一的贸易理论对我国金融服务贸易模式的解释不够完整和准确。通过对前人研究成果的总结和评价,我国的金融服务贸易模式应从不同提供方式和业务类型的角度分别探讨。依据对我国现实状况的实证分析,得出结论:我国的金融服务贸易呈现产业间和产业内贸易的混合模式,过境交付金融服务贸易遵循波特的竞争优势理论,商业存在金融服务贸易可以用规模经济和消费者偏好相似理论加以解释。最后,基于不同提供方式的模式特征提出了相应的政策建议。     

基于“三个一体化”模式下高职生综合素质模糊评价

本文分析目前高职生综合素质测评中存在的弊端和问题,提出构建"三个一体化"模式下高职生综合素质评价体系,探讨了评价体系中各指标的组成及权重的合理分配,通过多层次模糊模型综合评价高职生的综合素质,促使学生自觉自愿地提高自身素质。     

京津冀地区科技创新一体化发展政策研究

京津冀地区科技创新一体化发展是建设创新型国家的迫切需要,是落实国家创新驱动发展战略的重要举措,是贯彻习近平总书记提出的北京科技创新中心定位的要求,也是实现高端引领绿色低碳发展的必然选择。京津冀地区科技创新能力不平衡和异质性,缺少跨行政区科技创新体系,妨碍了科技支撑与引领经济社会合作发展的深度和广度。京津冀地区地域上的邻近性、经济上的依存性、资源上的互补性、三方关系的交叉性和多重性等使得科技创新一体化发展具有必要性与可行性。京津冀地区应通过树立共同的科技创新价值观,建立和而不同的创新制度,构建科技创新一体化的协调机制、强化顶层设计和主动布局、发挥中关村国家自主创新示范区的辐射引领作用、优化科技资源配置、打造“一心两核三带多园区”科技发展格局,以促进科技创新一体化发展。     

工程项目四要素集成管理能力评价体系研究

集成管理是确保工程项目取得成功的重要工作,而其核心则是项目范围、质量、成本和时间这四要素的集成管理。由于管理能力是实现管理工作的关键,因此本文以研究工程项目四要素集成管理能力的影响因素为主要内容。基于已有的研究成果进行问卷设计,通过对问卷调查数据进行因子分析,找出了工程项目过程管理能力、组织管理能力和信息管理能力三个维度所涉及的影响因素。进而通过相关性分析明确了三个维度之间的关系,最终给出了工程项目四要素集成管理能力的构成要素及内部结构,从而为开展该能力的评价提供了理论基础。     

我国服务外包产业集群的治理策略研究

服务外包产业集群快速发展,需要更有效、更准确的产业政策继续扶持。产业集群是社会资本丰富的组织,集群剩余索取权是产业集聚的动力之一。文章对服务外包产业政策效果评价现状进行了梳理,提出了从产业集群治理层面进行政策制定及效果评估的核心思想,并进一步分析了产业集群治理的基本机制-集群剩余索取权的社会资本特性以及政府在产业集群治理中主导作用的形成,建构了产业集群网络的结构熵模型以反映社会资本或集群剩余的演化。有关基于熵变的产业集群治理策略方面,文章提出产业政策应从降低企业经营成本为主向提高集群剩余和社会资本的方向完善,通过加强产业集聚区公共服务和公共产品的提供、非正式关系的营建、交易平台的建设等措施以增强企业网络的"嵌入性"凝聚更多积极的生产要素,提高产业集群的生命力和竞争力。     

The effects of social justice and stigma-consciousness on gay customers' service recovery evaluation

This study examines how social justice and the stigma-consciousness level of gay customers influence their service recovery perceptions. The results, based on an experiment involving 379 gay respondents, indicate that distributive justice, procedural justice, and interactional justice significantly affect gay customers' service recovery evaluations (satisfaction) and post-complaint behavioral intentions (negative word-of-mouth and repatronage). Also, higher stigma-consciousness gay customers show more negative service recovery evaluations and behavioral intentions than those with lower stigma-consciousness. Service providers who are interested in attracting and maintaining gay customers should create awareness among their employees about stigma-consciousness.     

The study of service innovation for digiservice on loyalty

Advocates of management of service innovation see this area as a new and promising research field. As services are increasingly becoming driving forces of economies, the introduction of new services to satisfy customer needs is becoming a critical issue for managers. This research attempts to address the consumer issue of service innovation. The research entails a comprehensive study of the impacts of service innovation on consumer loyalty in the digiservice context. The study examines service innovation loyalty from the consumer perspective; namely, technology leadership, service leadership, switching cost, brand equity, and customization. Personal interview data from 475 consumers provides the data for empirical hypothesis testing of the relationships between variables. The conceptual model investigates the relevant relationships among the constructs by using confirmatory factor analysis (CFA) and structural equation modeling (SEM). Findings from the research sample support the argument that technology leadership, service leadership, brand equity, and customization are the key determinants of loyalty. The paper also includes a discussion on the theoretical and managerial implications of the research findings.     

The double-edged sword: The positive and negative effects of switching costs on customer exit and revenge

What happens when customers have to deal with switching costs after a service failure and a poor recovery? This study seeks to address this question by proposing and testing an integrative model that incorporates customers' negative emotions as mediators between switching costs and behavioral outcomes (i.e., loyalty and revenge). The model distinguishes positive from negative switching costs, and inward from outward negative emotions. Analysis of survey data from 280 real customers who actually experienced a service failure and poor recovery with a major telecommunications firm reveals that customers react to switching costs strongly, emotionally, and sub-optimally. In contrast to most findings in the service literature, the results indicate that negative switching costs generate both exit and desire for revenge. Paradoxically, positive switching costs generate both loyalty and an even higher level of desire for revenge. These findings have important implications for the service industry.     

在整合渠道视角下分销渠道激励模式的构建

分销渠道激励对于促进渠道成员高效率合作有重要的作用。在阐述分销渠道激励概念的基础上,分析了对分销渠道成员激励的原因;明确了分销渠道激励的基础,阐释了整合渠道系统的构建;最后提出了整合渠道视角下的三种分销渠道激励模式:短期激励模式、长期激励模式和分销规划激励模式。