高职营销专业实训教学模式探索与实践

为了弥补高职营销专业的学生在专业学习过程中社会实践的不足,教师可以通过科学实用的案例任务的设计和开放式的小组合作学习方式的有机组合,开展课程实训,培养提升学生综合职业能力,提高教学效果和效率。     

New insights into an old problem – enhancing student learning outcomes in an introductory statistics course

Many students enrolled in first year introductory statistics courses believe learning statistics is a waste of time and fear they will fail. In this study, we explored the impacts on learning outcomes for students in an introductory statistics course by allowing students to arbitrarily choose their own sequence of learning from three key learning activities, namely tutorials, Peer-Assisted Study Sessions and Computer-Managed Learning quizzes. Unlike the old regime where the learning activities followed a strict, rigid sequence, a new regime allowed students to freely choose when, where and how they engaged with the course learning activities. This allowed increased opportunities for students to receive relevant and timely feedback. Using a total of 1187 students enrolled in semester 2 of 2011, 2012 and 2013, data were collected on students’ scores from 7 assessment tasks. Our experimental design ensured as many course features as possible remained constant between the control cohorts (of 2011 and 2012) and the experimental cohort (2013), thereby avoiding potential sample selection problems. The findings showed student learning outcomes in the new regime improved significantly. Interestingly, the effects were found to be greatest in the lower percentile of the score distribution.     

创建学习型学院的思考

创建学习型学院能最大限度地发挥教职工个人潜能,实现个人和学院共同愿景。当前要学习、理解学习型组织的管理理念,统一思想认识,建立行之有效的运行机制和激励机制,引导全院师生具备持续的学习力并把学习力转化为持续的创造力。     

Managerial Problem-Solving Styles: A Cross-Cultural Study

ABSTRACT

The literature suggests that North American business-people differ from their Latin American counterparts with respect to specific behavioral traits. Our particular interest is in problem solving and in effecting changes in behavior to achieve better problem-solving capability. The purpose of the present study is to assess whether there are differences in problem-solving styles between two culturally different groups of managers registered in MBA Programs: Anglo American and Latin American. Using Kolb's (1984 2006) Learning Style Inventory, it was found that Anglo American managers tended to be relatively action-oriented, “Convergers” (they emphasize decision-making and use deductive reasoning), while Latin American managers tended to be reflection-oriented, “Assimilators” (they emphasize planning and like to create models in their analyses) in their problem-solving styles. The positive and negative aspects of each style are discussed and suggestions for improved decision-making are offered.

RESUMEN. La literatura sugiere que los empresarios norteamericanos difieren de sus contrapartes latinoamericanos, en lo que atañe a ciertos trazos comportamentales específicos. Nuestro interés particular se orienta a la solución de problemas e implementación de cambios comportamentales, con el propósito de adquirir habilidades específicas para la solución de problemas. El propósito de este estudio es evaluar si existen diferencias entre los estilos empleados para solucionar problemas entre diferentes grupos culturales de gerentes matriculados en Programas MBA angloamericanos y latinoamericanos. Usando el sistema de estilos de Kolb (1984 2006) denominado Learning Style Inventory, descubrimos que los gerentes angloamericanos tienden a orientarse con bastante frecuencia en la acción, los llamados ‘Convergentes’ (que hacen hincapié en la toma de decisiones y el uso del razonamiento deductivo), mientras que los gerentes latinoamericanos tienden a volcarse a la reflexión, los llamados ‘Asimiladores’ (que hacen hincapié enplanear y les gusta crear modelos en sus análisis), como característica de sus estilos para solucionar problemas. Discutimos los aspectos positivo y negativo de cada estilo, y hacemos sugerencias para mejorar la toma de decisión.

RESUMO. A literatura sugere que os homens de negócios norte-americanos diferem de seus colegas latino-americanos em traços comportamentais específicos. Nosso interesse particular recai sobre a resolução de problemas e a introdução de mudanças de comportamento para obter uma melhor capacidade de resolução de problemas. O objetivo deste estudo é avaliar se existem diferenças nos estilos de resolução de problemas de dois grupos culturalmente diferentes de gerentes matriculados em cursos de MBA: anglo-americanos e latino-americanos. Utilizando o inventário LSI (learning style inventory) de Kolb (1984 2006), constatou-se que os gerentes anglo-americanos tendiam a ser relativamente orientados para a ação, “convergentes” (eles enfatizam a tomada de decisões e o raciocínio dedutivo), enquanto os gerentes latinoamericanos tendiam a ser orientados para a reflexão, “assimiladores” (eles enfatizam o planejamento e gostam de criar modelos em suas análises) em seus estilos de resolução de problemas. Os aspectos positivos e negativos de cada estilo são discutidos, e sugestões para melhorar a tomada de decisões são oferecidas.     

Toward an Understanding of Strategic Inter-Organizational Relationships in Franchise Channels

Abstract

Information technology, globalization and the emergence of boundary-less communication networks are creating strategic networks of inter-organizational relationships. As inter-organizational relationships continue to evolve, there is a growing mandate for high levels of interdependency. Franchises are contractual vertical marketing systems and, by definition, represent highly interdependent linkages between franchisors, third-party providers, franchisees and customers. Organizational learning is posited as a strategic linkage in franchise systems.     

Economic corollaries of personalized recommendations

The impact of recommendation systems (RSs) on the diversity of consumption is not transparent or well understood. Available studies, whether experimental or theoretical, show inconsistent and even opposite results, which manifests as debate in the literature. In this paper, we investigate the impact of two main recommender systems, neural collaborative filtering and deep content filtering, on sales diversity via a randomized field experiment. Our results confirm the capability of recommender engines in increasing or decreasing aggregate sales diversity. Nonetheless, they amplify homogenization and reduce individual-level consumption diversity. In conclusion, our research reconciles seemingly contradict previous findings and illustrates that the design of the RS is the decisive factor in homogenizing or diversifying product sales.     

健美操教学中合作学习法的应用

在健美操教学过程中,采用固定学习小组的形式进行合作学习,有利于促进人际交流,培养集体意识和竞争精神,不仅活跃课堂气氛,更能激发学生的学习热情,从而提高学习效果。     

大学英语词汇教学策略研究

词汇学习是大学英语学习的难点。教师应帮助学生摆脱母语干扰,注重语境学习,强调正确发言,分辨词汇,把握构词法,扩大词汇量,科学记忆词汇,指导正确使用词典,传授背景知识,帮助学生正确理解和使用词汇。     

大学英语远程教育学习质量的保证与监控

保证与监控大学英语远程教育学习质量,教师应从以下几个方面着手:基于教学管理平台和现代教育技术,监测学生的学习时段、学习频率、学习路径和每一学习时段的质量,量化管理学生的学习过程,加强课件内容的可控性。     

二语词汇习得过程研究

词汇是二语学习的一项重要内容。学习者在二语词汇学习过程中必然会受到母语学习策略、母语认知和母语思维的影响。在词汇学习过程中,二语学习者要逐步减少对母语的依赖,逐渐适应二语词与概念的直接对应复习并运用所学词汇,对词汇信息进行深入全面的加工,培养二语词汇能力。