Now is the time to embrace interactive electronic applications of Association Pattern Technique

Over time, researchers have explored and used diverse methodologies and innovative techniques to gain a better understanding of consumer behaviour. The laddering technique, in particular, has drawn considerable interest in recent years. Scholars across various fields have produced valuable findings using the Association Pattern Technique (APT) as a hard laddering technique. Compared to soft laddering, however, its potential to uncover consumers’ behavioural processes has not yet been optimised, probably due to several misconceptions. Following a systematic review of APT studies, prevailing issues are highlighted and an interactive electronic APT is proposed as a useful guideline for expanding future consumer behaviour research with actionable implications across different disciplines, including retailing.     

Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour

Augmented reality has emerged as a new interactive technology and its unprecedented way of complementing the physical environment with virtual annotations offers innovative modes for accessing commercially-relevant content. However, little is known about how consumers respond to its features. This paper approaches augmented reality (AR) by studying media characteristics of interactive technologies and shows to which extent they are indicative of current AR commercial apps. Based on a literature review about consumer responses to these characteristics, potential media effects of AR on consumer behaviour are discussed. Finally, the article proposes a research agenda for further study of this new phenomenon in marketing.     

纳税信用理论研究

纳税信用评估工作在中国走的是“先实践，后理论”之路，纳税信用理论研究甚少，更不用说纳税信用评估了。更为重要的是，我国税收实践对税收法律关系的认识仍没有实现观念上的转交(即税收征管当局一直把纳税人当作被动的管理对象，而没有将自身视为一个公共服务部门，没有将征纳关系视为一种服务和被服务的合作信用关系)，税收征管当局也没有很好地从公共产品和税收信用角度来理解税收的法律关系。因此，纳税信用评估在实践中遭遇一系列的问题。因而，本试图从税收法律关系入手，从理论上对纳税信用加以浅探，以便能从观念上更好地指导我国纳税信用评估工作，推动我国税收征管制度的创新。     

双边政治关系与中国企业跨国并购成功率——基于联合国大会投票数据的研究

跨国并购是中国积极参与全球治理的重要方式,建立友好的双边政治关系是中国"走出去"的重要前提和保障。文章基于1993-2017年中国对全球181个国家或地区的跨国并购数据,并用联合国大会投票数据最新测算的国家间政治立场指数之差的绝对值作为国家间政治关系的代理变量,考察双边政治关系对中国企业跨国并购成功率的影响及其机制。研究结果表明,双边政治关系拉近能够显著提高中国企业跨国并购成功率,在更换了被解释变量和解释变量的度量方式、考虑了数据删失和内生性问题后,结论依然成立。其次,通过中介效应模型,研究发现双边政治关系通过促进两国签署与生效双边投资协定以及孔子学院的建立提高中国企业跨国并购的成功率。第三,进一步检验发现,友好政治关系促进中国企业跨国并购成功率的效应,在不同行业和资源行业并购中更大,在"一带一路"和亚洲国家效应更大。     

中国股票价格指数与宏观经济关系的实证研究

股票市场与经济增长之间的关系是经济学界中极富争议性的一个话题,而股票价格是否能反映国民经济状况,也是当前研究的热点问题。本文选择股票价格指数与经济增长,货币供应量以及进出口额的关系进行研究,通过协整检验等计量分析方法得出:中国股票价格指数和宏观经济增长指标相关性不强,股票价格指数在我国尚未起到"晴雨表"作用。     

My bad for wanting to try something unique: sources of value co-destruction in the Airbnb context

ABSTRACT

The present study explores the antecedents of value co-destruction – in the sharing economy context, specifically with respect to Airbnb. The study focuses on negative reviews from Airbnb customers, which were typed in English and posted online. The research employed five keywords, ‘bad’, ‘awful’, ‘poor’, ‘terrible’, and ‘horrible’, to capture the online narratives linked to customers’ negative experiences with Airbnb. Out of the 2,733 online reviews screened, the study focused on 694 negative reviews. The data analysis followed the grounded theory approach, resulting in two distinct themes reflecting the antecedents of value co-destruction: the bad behaviour of Airbnb hosts and the company's poor customer service. These findings contrast with previously studies, which have indicated Airbnb's remarkable customer satisfaction levels as evidenced by positive user reviews. The managerial implications of the present study's results indicate that Airbnb should clearly invest additional resources to minimize the negative experiences of its customers; by clearly defining the hosts’ tasks and responsibilities. In addition, when customers report their dissatisfaction, their concerns should be addressed promptly and effectively through good customer service.     

铁路能耗的运行组织因素和灰色关联度计量分析

为准确识别不同运行组织因素对铁路能耗影响的重要程度,在解析各运行组织因素的基础上,建立灰色关联度分析模型,计算各运行组织因素对能耗的欧几里德灰色关联度。选取系统能耗为特征行为序列,运行组织各因素为影响因素行为序列,并以日本JR铁路为例,采集近10年的数据进行计算分析,得到铁路能耗影响因素的重要程度排序。     

中美服务贸易与投资合作及影响研究

当前,全球经济贸易竞争的重点由货物贸易转向服务贸易,作为世界前两大经济体,中国和美国服务贸易与投资关系尤其值得关注。文章分析了服务贸易在中美两国对外贸易中的地位,从规模和行业结构方面阐述了中美两国服务业贸易与投资的现状,及其发展对两国经济的影响,最后提出加强中美服务业贸易与投资的政策建议。     

南京市文化产业与工业制造业互动关系研究

文化产业是第三产业的重要内容,是工业制造业发展到一定阶段的产物,文化产业的发展目前已经引起各个地方政府的重点关注。本文通过对南京市文化产业与工业制造业的关系进行格兰杰因果关系检验、回归分析等研究,最后得出文化产业与工业制造业之间互相影响的结论,并在此基础上提出南京市文化产业发展的相关政策建议。