Export Expansion Process for Electronics:

This paper explores the changes in Hong Kong electronics manufacturing firms regarding the development of vertical channel integration as export marketing strategy. Analysis of data suggests that Hong Kong electronics manufacturers are increasingly utilizing foreign based channel intermediaries, and establishing internalized export departments and overseas sales offices to handle their export functions. in addition, a few cases of horizontal integration exist in the form of takeovers of Hong Kong manufacturing firms by multinationals from the United States, Japan, and the United Kingdom.     

Convenience,Price, Product

Abstract

This study examines the factors motivating consumers' purchases of specialty food and beverage products via the Internet. While convenience is often cited as a motivating factor, price and product selection have also been identified. This study considered convenience in terms of time, space, and effort. It also identifies several specific sub-categories for price and products. Among respondents who had made a recent online purchase, convenience-related issues were most frequently cited as being relevant to the purchase decision. Product-related factors were important for nearly one-third of the respondents. Price was of relatively little importance.     

Advertainment

Abstract

This essay explores the issues implicated by entertainment vehicles created solely to spotlight specific advertisers. From the contemporary exemplar of this paradigm in the highly successful 1990-1998 “Sophisticated Taste” campaign for Taster's Choice(r) instant coffee, in which viewers watched the sparks fly between the characters of Tony and Sharon in a continuing series of ads that functioned as television programming across multiple media platforms, to the most recent incarnation in advergames, online computer games that promote brands, this study considers the nature and implications of perhaps the ultimate evolution of product placement and blurring of the lines between entertainment and commercial persuasion.     

我国数字经济发展战略与路径研究--基于国际经验的考察

当前我国经济正处于增速放缓、结构升级及经济发展动力转换的新常态阶段。寻找新的经济增长点和新动能是经济新常态时期的重要任务和目标,而发展数字经济则是目前最优的经济发展模式。2017年数字经济被写入政府工作报告,预示着数字经济作为继农业经济和工业经济发展模式之后的又一新型社会经济发展形态,已成为新常态下中国经济发展的新动能,也是推动我国供给侧结构性改革的重要抓手。但数字经济模式属于新型经济发展模式,目前尚无一个完整的发展参考体系,需要我国自寻探究发展道路。由此,本文在研究数字经济内涵及其战略意义的基础上,基于我国数字经济发展现状和国外发展战略提出了我国数字经济的具体发展路径。     

提高网络银行安全的思考与建议

网络交易的便利性吸引了众多的网民开通网上银行服务,但是网络银行的安全性却一直被网民所怀疑。网民在网络交易时往往会担心:网上银行到底安全吗?该怎样安全使用网银?本文根据作者平时使用习惯,分别从电脑系统安全、网址或产品选择以及个人网银使用三个方面来探讨如何提高网络银行安全。     

我国热气商品成本价格现状及监审对策研究

城市供热包括热电公司向城镇居民提供热水、热气以及向城市有关部门提供蒸汽。我国城市集中供应蒸汽的数量近5年中平均每年以3.1%速度在下降,而同期集中供应热水总量平均每年以9.4%的速度在增长。而热气生产单位由于热气价格由政府控制,已大大低于其成本,出现亏损。亏损还来源于生产热气的原料煤价格上涨过快、热气输送管道(线)维修、维护费用升高等。政府为了保护城市居民的切身利益,往往采取一定方式对热气生产单位进行暗补。对热气商品成本进行监审既要政策法规制度进行,更重要的是对热气商品进行市场化改革,变暗补为明补,并在政策上予以引导。     

基于物联网技术的铁路物流发展研究

近年来物联网技术受到人们普遍关注。通过对铁路物流现状的分析,结合物联网技术,提出适合铁路物流的方案,来实现铁路物流的可视化、一体化,提高铁路物流的效率。     

Impact of star and movie buzz on motion picture distribution and box office revenue

This study contributes to research on the impact that consumer buzz has on movie distribution and box office success by examining the impact of buzz generated about the individual stars and about the movie itself. The results indicate that movie buzz is instrumental in boosting box office revenue throughout the theatrical release, not just in the later run, as has been suggested in previous studies. Star buzz can enhance box office receipts during the opening week and can contribute to the public's anticipation of the movie pre-release. However, early buzz can have a negative impact on revenue during subsequent weeks if the movie fails to resonate with the audiences. Model simulations reveal that, even for poorly received films, the overall impact of star buzz is positive because the initial revenue boost normally outweighs the later decline. Thus, this study empirically demonstrates the positive impact of star buzz on revenue, which helps shed light on the long-standing debate regarding the importance of star participation in the success of a movie.     

高职学生网络生活现状调查分析与对策研究

为研究网络对高职学生的深刻影响,更好利用网络为他们服务,本文通过问卷调查,在对高职学生上网基本情况、网络使用情况、网络行为表现情况、网络认知情况等所得数据分析的基础上,提出了加强网络监管、开设网络心理课程、应用网络平台提高自主学习能力、科学引领网络生活方式等对策。     

上海互联网产业发展战略与举措研究

互联网产业已成为经济增长新引擎,世界各国均以宽带网络建设和应用作为经济新一轮发展的重要举措。"十一五"期间,上海互联网产业在实现自身飞速发展的同时,也有力带动了其他相关产业的发展。本文在总结上海互联网发展绩效和特征的基础上,提出了推进上海互联网产业进一步快速发展的战略和举措建议。