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901.
本文对互联网环境下消费者互动以及品牌原产地形象的形成进行新的思考、界定并考虑新的影响因素,探讨消费者互动对品牌原产地形象在消费者心目中形成的难易程度所产生的影响。通过网络在线调查,应用相关分析和回归分析验证变量间的关系假设,结果表明:对原产地形象形成起重要作用的原产地认知影响变弱;对原产地形象形成起反作用的产品认知影响变强;消费者对原产地刻板印象的形成变得更加困难。  相似文献   
902.
ABSTRACT

This article is the first part of the study that attempts to explain the valuation of Internet firms during the dot.com “bubble” period from 1996 to 2000. One section of the article is dedicated to detailed literature review on valuation of firms, particularly firms with a high proportion of intangible assets. Another section presents a theoretical foundation for valuation on Internet firms based on the investment opportunities approach to valuation of growth shares. Finally, the last section presents testable hypotheses regarding the relationships between market values of Internet firms and several independent variables.  相似文献   
903.
    
Playing computer games online is a fast growing, billion dollar industry which has received little academic attention. The industry exhibits a number of interesting economic features. The industry structure is determined by creative destruction as in Aghion and Howitt (1992) [Aghion, P., Howitt, P. 1992. A model of growth through creative destruction, Econometrica, 60(2), 323–351], with game makers experiencing market power within a genre until the game is superceded. Furthermore, the attractiveness of playing a game online depends on the existence of opponents (positive network externalities) while technical and reputational problems eventually arise (negative network externalities). We model the choice of two-part tariffs by a monopolist under creative destruction and network externalities and derive conditions for the multiple equilibria which currently exist in the industry.  相似文献   
904.
    
More and more firms are recognizing the advantages of web-enhanced brand communities as a lever for relationship-marketing communication. Brand communities, not only provide companies with an additional communication channel, but also allow the possibility of establishing linkages to devoted users. So far, brand community has only been discussed in relation to B2C marketing. However, the effect of using web-enhanced brand communities in a B2B context may be even greater inasmuch as professional users have a strong and long-standing interest in exchanging product-related information. Based on the Coloplast case study, this contribution outlines a conceptual model for linking web-enhanced brand community activities and relationship building in B2B markets.  相似文献   
905.
新形势下,我国互联网金融发展迅猛。从参与主体、业务模式、运行机制和市场规模四个维度对其现状进行分析,指出互联网金融法律法规缺失、监管主体缺位以及风险复杂多样且影响深远等突出问题,建议构建理论体系和政策框架、完善监管体系和加快推进征信业发展,并提出以互联网金融发展推动金融发展方式转变与结构调整的构想。  相似文献   
906.
    
《Telecommunications Policy》2014,38(11):1095-1116
Using data from the Spanish survey on equipment and use of ICTs in households for the period 2007–2011, we study the decision of Spanish jobseekers to search for a job online, and explore potential differences between unemployed and employed workers. Since only those jobseekers that have accessed the Internet can perform an online job search, we use bivariate probit selection models to correct for potential selection bias. Our results show that Internet Spanish jobseekers tend to be younger, better educated, more Internet-savvy, and live in urban areas compared to those that only use traditional search channels. However, we find that employment-to-employment and unemployment-to-employment transitions differ by gender, nationality, household income, and time aggregate factors. We find evidence of a digital divide in adoption and usage by age and educational attainment. These findings suggest that policy makers and human resources managers should take into account these disparities in Internet usage to guide their public programs and recruiting strategies.  相似文献   
907.
    
This paper investigates the impact of trade openness on Internet finance development in China. Using a unique panel data set for 29 Chinese provinces, we find that trade openness has a positive impact on Internet finance development and is a leading indicator of Internet finance development. Further analyses show that higher trade openness is associated with faster Internet finance development in wealthier provinces. Moreover, we investigate the effect of Internet finance development on the banking sector development. The empirical results suggest that Internet finance development has a positive effect on the banking sector size and efficiency.  相似文献   
908.
    
Advanced digital technologies, such as the Internet of Things, blockchain, big data analytics and augmented reality, are gradually transforming the way multinational firms do business. Due to the extent of this transformation many scholars argue that the integration of these technologies marks the commencement of the fourth industrial revolution (Industry 4.0). However, the question how these advanced technologies impact international business activities needs further attention. To this end, we adopt a multidisciplinary approach to review the related literature in international business (IB), general management, information systems, and operations research. We include the two latter fields, because advanced technologies have received more attention in these bodies of literature. Based on our analysis, we discuss the implications of these technologies for international business. Further, we highlight the drivers of technology utilisation by multinational firms and likely outcomes. We also provide future research avenues.  相似文献   
909.
本文以2008-2013年我国 A 股市场27家物联网上市公司为研究对象,运用 DEA -Malmquist指数方法测算物联网上市公司全要素生产率的变化及效率变动源,实证分析政府财税补助对这些上市公司的效应。研究发现,政府财税补助对物联网上市公司全要素效率的改进存在负效应,但不显著,认为问题不在于政府的补贴支持,而是在于政府补贴制度的设计及管理。  相似文献   
910.
随着互联网的飞速进步,互联网在人类日常生活中正扮演着最重要的角色之一。网络安全决定着人类社会能否持续,快速,稳定的发展。为此,在结合了当代先进的网络安全技术理论与相关的实践经验的条件下,本文介绍了保障网络安全的基本技术要素——防火墙及加强网络安全建设的重要因素。  相似文献   
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