Relationship marketing and brand involvement of professionals through web-enhanced brand communities: the case of Coloplast

More and more firms are recognizing the advantages of web-enhanced brand communities as a lever for relationship-marketing communication. Brand communities, not only provide companies with an additional communication channel, but also allow the possibility of establishing linkages to devoted users. So far, brand community has only been discussed in relation to B2C marketing. However, the effect of using web-enhanced brand communities in a B2B context may be even greater inasmuch as professional users have a strong and long-standing interest in exchanging product-related information. Based on the Coloplast case study, this contribution outlines a conceptual model for linking web-enhanced brand community activities and relationship building in B2B markets.     

Web-based B2B portals

A portal development frenzy is sweeping through commerce in an attempt to capture the growing business-to-business (B2B) Internet market. However, the very tactics employed to attract users have blurred the significance and, consequently, the effective utilization of portals in B2B strategies. This research analyzes the development of portals to propose a classification based on the informational/transactional, horizontal/vertical, and public/private dimensions of portals. Clarification of portal dimensions should provide B2B marketing managers with a superior focus in the production of efficient portal strategies for achieving business objectives. Strategic implications for acquiring and maintaining users and a five-step approach for developing an effective B2B portal strategy are presented.     

Intranet/Internet在项目管理中的应用及发展分析

Internet/Intranet技术的飞速发展为项目管理的集成化，信息化提供了可能。本通过对Internet/Intranet在项目管理中作用的研究，分析了Internet/Intranet技术在国内外项目管理中的应用状况及发展趋势。并指出目前在我国应用中存在的问题。     

排列码加密解密方法在防火墙中的应用

随着Internet的迅速发展和广泛应用,网络和信息安全越来越受到人们的高度重视。防火墙作为一种网络与系统之间强制实行的访问控制机制,是确保网络安全的重要手段。但是当敏感信息通过防火墙进入开放的网络进行传送时,如何保证这些敏感信息的完整性和保密性,防火墙就无能为力了。为此,需引入加密技术来保证其完整性和保密性。加密技术与防火墙技术的强强联合,将使网络安全得以增强并在一个更大的范围得以实现。如何构建一个具有加密机制的防火墙是本篇论文研究的重点。     

The role of the Internet in new product performance: A conceptual investigation

Past research has extensively investigated the role of the Internet in enhancing the effectiveness and efficiency of the new product development (NPD) process. Although the process implications of the use of the Internet in NPD have received considerable attention in the literature, very little is written about the Internet's performance implications in NPD. Recognizing the importance of new product success and the growing trends in the use of the Internet in NPD, this paper investigates the role of the Internet in new product performance. Building on previous studies, this article develops theoretical explanations for the impacts of the use of the Internet in NPD on new product success and presents testable research propositions. It also outlines relevant conditions that might moderate the strength of the impacts.     

Generation Y Attitudes Towards E-ethics and Internet-related Misbehaviours

Aberrant consumer behaviour costs firms millions of pounds a year, and the Internet has provided young techno-literate consumers with a new medium to exploit businesses. This paper addresses Internet related ethics and describes the ways in which young consumers misdemean on the Internet and their attitudes towards these. Using a sample of 219 generation Y consumers, the study identified 24 aberrant behaviours which grouped into five factors; illegal, questionable activities, hacking related, human Internet trade and downloading. Those perceived as least wrong were; "Downloading movie and music files from the Internet for free". The consequences of these behaviours have implications for educators, consumer policy and marketers.     

Will eChannel additions increase the financial performance of the firm?—The evidence from Taiwan

The emergence of the Internet has forced firms to add eChannels to their existing channel system. Nevertheless, empirical studies failed to provide direct evidence on whether eChannel addition could enhance the financial performance of the firm. In this research, an attempt was made to fill in this literature gap from three financial measure perspectives, i.e., Event Study methodology, Economic Value Added (EVA) measure and Market Value Added (MVA) measure. Empirical data were collected from Taiwan's financial service sector. The finding revealed that eChannel addition announcement could increase a firm's accumulative abnormal returns, EVA value and MVA value. We therefore concluded that eChannel addition could help increase the financial performance of the firm.     

Segmental new-product diffusion of residential broadband services

Aggregate models of innovation diffusion do not capitalise on valuable consumer adoption dynamics that may be useful to policy makers and market planners. The non-diffusion choice literature shows quite clearly that these dynamics may indeed be very important factors in the diffusion process. The authors present a segmental broadband diffusion model that is estimated from consumer survey data that measure the effect that household income has on its propensity to adopt this technological product. The results suggest that early broadband adopters are mostly made up from wealthy households and only as time progresses do less well off households adopt. The findings presented in this paper will be important to market planners and policy makers requiring a relatively simple technique that forecasts segmental innovation diffusion.     

计算机基础教育之我见

《计算机基础》是高等院校学生必修的一门公共基础课程,是一门理论性、应用性和操作性都较强的课程.在分析学生已有计算机知识和能力的基础上,根据该门课程本身的特点,本文分析、总结了《计算机基础》教学的特点、难点和焦点,提出了解决这些问题的方法.     

电子商务与顾客价值的创造

电子商务对顾客价值的影响呈现一种"双刃剑"效果,网络和电子商务在有助于顾客价值的创造、感知和实现的同时,也在一定程度上削弱了企业原有的某些顾客价值创造能力,增加了企业构建顾客价值优势的难度。企业应注重潜在顾客价值和顾客感知价值的提升,注重互联网络服务营销潜能的开发,加强与顾客的交流与沟通,借助于网络整合与优化企业价值链,实现顾客价值的提升。