Generation Y Attitudes Towards E-ethics and Internet-related Misbehaviours

Aberrant consumer behaviour costs firms millions of pounds a year, and the Internet has provided young techno-literate consumers with a new medium to exploit businesses. This paper addresses Internet related ethics and describes the ways in which young consumers misdemean on the Internet and their attitudes towards these. Using a sample of 219 generation Y consumers, the study identified 24 aberrant behaviours which grouped into five factors; illegal, questionable activities, hacking related, human Internet trade and downloading. Those perceived as least wrong were; "Downloading movie and music files from the Internet for free". The consequences of these behaviours have implications for educators, consumer policy and marketers.     

Will eChannel additions increase the financial performance of the firm?—The evidence from Taiwan

The emergence of the Internet has forced firms to add eChannels to their existing channel system. Nevertheless, empirical studies failed to provide direct evidence on whether eChannel addition could enhance the financial performance of the firm. In this research, an attempt was made to fill in this literature gap from three financial measure perspectives, i.e., Event Study methodology, Economic Value Added (EVA) measure and Market Value Added (MVA) measure. Empirical data were collected from Taiwan's financial service sector. The finding revealed that eChannel addition announcement could increase a firm's accumulative abnormal returns, EVA value and MVA value. We therefore concluded that eChannel addition could help increase the financial performance of the firm.     

Segmental new-product diffusion of residential broadband services

Aggregate models of innovation diffusion do not capitalise on valuable consumer adoption dynamics that may be useful to policy makers and market planners. The non-diffusion choice literature shows quite clearly that these dynamics may indeed be very important factors in the diffusion process. The authors present a segmental broadband diffusion model that is estimated from consumer survey data that measure the effect that household income has on its propensity to adopt this technological product. The results suggest that early broadband adopters are mostly made up from wealthy households and only as time progresses do less well off households adopt. The findings presented in this paper will be important to market planners and policy makers requiring a relatively simple technique that forecasts segmental innovation diffusion.     

计算机基础教育之我见

《计算机基础》是高等院校学生必修的一门公共基础课程,是一门理论性、应用性和操作性都较强的课程.在分析学生已有计算机知识和能力的基础上,根据该门课程本身的特点,本文分析、总结了《计算机基础》教学的特点、难点和焦点,提出了解决这些问题的方法.     

电子商务与顾客价值的创造

电子商务对顾客价值的影响呈现一种"双刃剑"效果,网络和电子商务在有助于顾客价值的创造、感知和实现的同时,也在一定程度上削弱了企业原有的某些顾客价值创造能力,增加了企业构建顾客价值优势的难度。企业应注重潜在顾客价值和顾客感知价值的提升,注重互联网络服务营销潜能的开发,加强与顾客的交流与沟通,借助于网络整合与优化企业价值链,实现顾客价值的提升。     

我国网络银行风险预期的传导机制分析

案件风险及所引致的不安全预期广泛传导,已成为我国网络银行发展的重要障碍,本文通过几个简单的模型分析案件风险及预期传导机制,并对阻断风险预期的传导、缩小风险影响提出对策建议。     

eBusiness applications in SMEs of Italian industrial districts: the textile and wood/furniture cases

The paper presents the results of a study dealing with the adoption of eBusiness applications in two Italian industrial districts: the textile district in Como and the wood/furniture district in the area of Brianza. These two districts are part of important “made in Italy” industries, with a high volume of worldwide exports. The goal of the paper is to show how Internet technology is changing the behavior of small and medium-sized enterprises (SMEs) in these two local (but with worldwide relevance) districts and to understand how the potential benefits and constraints for SMEs pointed out in several literature contributions are really acting in these districts.

Does the internet defy the law of gravity?

We show that gravity holds in the case of digital goods consumed over the Internet that have no trading costs. Therefore trade costs cannot fully account for the effects of distance on trade. In particular, we show that Americans are more likely to visit websites from nearby countries, even controlling for language, income, immigrant stock, etc. Furthermore, we show that this effect only holds for taste-dependent digital products, such as music, games, and pornography. For these, a 1% increase in physical distance reduces website visits by 3.25%. For non-taste-dependent products, such as software, distance has no statistical effect.     

eTailQ: dimensionalizing, measuring and predicting etail quality

Quality is related to customer satisfaction, retention and loyalty in both product and services settings. Thus, quality is expected to be a determinant of online retailer success as well. Based on online and offline focus groups, a sorting task, and an online survey of a customer panel, the authors establish the dimensions of the etail experience, and develop a reliable and valid scale for the measurement of etail quality. The analysis suggests that four factors—website design, fulfillment/reliability, privacy/security and customer service—are strongly predictive of customer judgments of quality and satisfaction, customer loyalty and attitudes toward the website.     

The Perceptions of Consumers Regarding Online Retailers’ Ethics and Their Relationship with Consumers’ General Internet Expertise and Word of Mouth: A Preliminary Analysis

Ethical concerns of Internet users continue to rise. Accordingly, several scholars have called for systematic empirical research to address these issues. This study examines the conceptualization and measurement of consumers’ perceptions regarding the ethics of online retailers (CPEOR). Also, this research represents a first step into the analysis of the relationship between CPEOR, consumers’ general Internet expertise and reported positive word of mouth (WOM). Results, from a convenience sample of 357 online shoppers, suggest that CPEOR can be operationalized as a second-order construct composed of four dimensions: security, privacy, fulfillment, and non-deception. Our findings also indicate that consumers’ general Internet expertise significantly improves CPEOR and CPEOR are strongly predictive of consumers’ WOM. Managerial and research implications are offered.