Social media marketing in wine tourism: winery owners’ perceptions

This paper examines winery owners’ attitudes and perceptions regarding the use of social media in marketing and promoting wine tourism online. Empirical evidence is provided by a sample of 20 winery owners in the North Italian region of Langhe, who have engaged to a greater or lesser extent in social media. The findings show that while the majority of winery owners recognise the social, economic and emotional benefits of social media, they are far from exploiting its full potential, partially due to barriers such as their agricultural mentality and the time-consuming nature of social media.     

Tracing neoliberalism in Italy: intellectual and political connections

Neoliberalism was a powerful ideology and ‘thought collective’ between the two World Wars and after WWII. The paper aims to enquire into the channels through which neoliberalism dwelled in Italian intellectual, economic and political history, from the early 1920s to the mid-1970s, unveiling the role of public intellectuals like Einaudi, and hardly unknown think-tanks like Ceses.     

‘Ruins of Modernity’: The Critical Implications of Unfinished Public Works in Italy

Since the 1950s, the construction of public works has been a significant element of Italy's focus on modernization. Numerous instances of malpractice have resulted in frequent failures of this form of development, with the result that many projects have remained unfinished for decades. In 2007, a group of artists called Alterazioni Video declared these ‘ruins of modernity’ to be a romanticized architectural style; in doing so, their aim is to imbue the sites with new value and dignity. This article uses the artists’ argument as a point of departure to theorize about unfinished public works within the framework of interdisciplinary literatures on modern ruins. In addition, since modern ruins by definition hold a critical meaning––which the artists deliberately excluded from their narrative––the article takes into account the obscure political and economic circumstances causing this phenomenon. After remarking upon specificities and similarities to unfinished neoliberal topographies generated by the 2008 financial crisis, it is concluded that unfinished public works in Italy represent an interesting case serving to enrich debates on incompletion.     

Marginal places and tourism: the role of Buddhist centers in Italy

Religious tourism in Italy has always been an attractor at an international level. For many centuries, it has been entirely represented by the Christian pilgrimage to St. Peter’s Basilica. In recent decades, however, the religious scenery has changed deeply, and now includes even non-Christian religions and spiritualities. In this paper we compare two (very different) Buddhist centers, both located in places of Italy where tourism is not (or is no more) a significant component of the local economy. Buddhist centers are increasingly becoming popular tourist attraction: our purpose is to investigate to what extent and under which conditions they can be actors of local tourism development. The most significant of these conditions seems to be the nature of the center itself, ranging from a hermitage relatively unconcerned about any quantitative development, to a structure where spiritual ends are reconciled both with expansion and with economic integration within the local community.     

New development: Are social impact bonds (SIBs) viable in Italy? A new roadmap

This paper presents a roadmap to support the development of social impact bonds (SIBs) in Italy. Current barriers and opportunities are explained. SIBs should be piloted in areas where the cultural, ideological, technical and governance barriers are low. Accurate measurement systems will be necessary and an effective governance structure needs to be agreed. With careful piloting and follow-up, the SIB model could be a solution to welfare and public service funding in Italy.     

The Italian way to functional separation: An assessment of background and criticalities

The paper describes the approach to functional separation followed in Italy. The analysis places the notion of functional separation in the context of the reform of the European Regulatory Framework in particular the Access Directive of the European Commission. It concentrates on the two main aspects of functional separation in the Italian telecommunications market: (i) the creation of an Open Access unit and (ii) the undertakings suggested by Telecom Italia and approved by AGCOM with the Decision 718/08/CONS. The paper shows that even if these measures are primarily aimed at fostering transparency, promoting equal access and non-discrimination practices, some doubts remain with respect to the impact of functional separation on incumbency of Telecom Italia. It proposes that the outcome of functional separation will have to be determined by joint efforts of regulation by AGCOM and changes in the strategy of Telecom Italia.     

“Made in Italy”: The Italian Contribution to the Development of Business Marketing Discipline and Practices

Purpose: The authors analyze the main contributions of Italian literature in the business-to-business field as it relates to the characteristics of the Italian industrial manufacturing system. Even if not directly labeled as business-to-business marketing, Italian and other scholars who have studied Italian business experiences have largely faced the topic of business marketing management with innovative approaches and distinctive benchmark examples. In particular, the analysis of the Italian contribution to business marketing relies on the specific nature of the Italian industrial structure as recognized by the international literature. In this respect, the authors argue that three main areas of interest progressively arose from the peculiarities of the Italian industrial system: industrial districts, subcontractors/subcontracting relationships, and mid-sized manufacturing companies. These three research topics have been thoroughly investigated by both Italian and international scholars. They analyze the contributions that Italian researchers provided to advance business marketing discipline and practices.

Methodology/approach: The authors reviewed the literature of the main contributions developed in the three individual areas of research that have a strong focus on the Italian experience. The methodology was in three steps. First, the review planning process was guided by the three areas of research that were assumed to have a major contribution to business marketing discipline. Second, the SCOPUS database was used as a primary source for paper identification by using a keywords search method. Third, the dataset was refined by excluding non relevant contributions (not focused on business management and marketing or not specifically dealing with the three areas of interest) and validating/integrating the original dataset by using other complementary sources (e.g., Google Books, Google Scholar). Finally, a set of 268 products were taken into account in the analysis.

Findings: The results of the analysis suggest that the Italian contribution to the field of business marketing is valuable in light of the three chosen areas of research. These three empirical arenas—industrial districts, subcontractors, and mid-sized firms—contribute to providing a better understanding of business market structure and dynamics as well as the improvement of business marketing studies.

Originality/value: The article is an original and first attempt to elaborate and reflect on the contribution of the Italian business experience literature to the advances of business marketing discipline. The authors develop an original comprehensive review of “Made in Italy” business marketing and management research that has not been used in previous studies. The review will increase international knowledge of Italian practices and theoretical frameworks that can contribute to the reinforcement of the business-to-business marketing discipline.     

Settlement, Taxation and the Condition of the Peasantry in Post-Roman Central Italy

This article considers the development of two features of central Italian society in the post-Roman period (approximately the mid-fifth to the mid-ninth centuries) that have been thought to have affected significantly the condition of life of the peasantry there: rural settlement and the taxation system. It argues that we should be wary of attempting to reconstruct the settlement landscape from the surviving documents: too often, references to agrarian structures are misconstrued as references to settlements. The shape of the latter is rarely visible in the textual evidence, but can be appreciated far more certainly from archaeological surveys and excavations, which present a picture of the evolution of the human landscape that is far more varied than a simple transition 'from villa to village'. Documentary sources are more helpful in tracing the fate of the Roman taxation system. They point to structural continuities in the way that the peasantry was exploited that did not significantly vary between neighbouring political territories, and that reveal how the powerful continued to affect both the location and the condition of peasant life.     

Interactions on Job and Employee Effort within Italian Social Cooperatives

The aim of this paper is to analyse, using a standard ordered probit model, the correlates of worker effort within Italian social cooperatives. The main assumption of the paper is that employee effort depends not only on standard variables that explain effort but also on employees’ interpersonal relationships on the job. The analysis adds a new piece of evidence to the extant literature on effort, i.e. the impact of on-the-job interpersonal relationships on effort. The results show that there exists a positive correlation between the quantity and quality of worker relations within the social enterprise with customers, volunteers, colleagues and superiors and effort.     

An Analysis of Chinese Acquisitions of Made in Italy Firms in the Luxury Sector

Outward Foreign Direct Investment （OFDI） from emerging economies has begun to increase significantly and has been growing at a faster pace than Foreign Direct Investment （FDI） from the developed world. This research seeks to assess the impact of Chinese acquisitions and their implications for the ＂Made in Italy＂ luxury sector and its firms. This paper presents a cross-case analysis of two Chinese acquisitions in order to provide some in-depth insights into the influences and the motives driving Chinese firms to invest in the luxury Made in Italy sector, the patterns and modes of the Chinese acquisitions as well as the competitive strategies and the distinctive challenges that both investors and acquired firms have to face. From the findings, it emerges that both the investor and the acquired firm need to overcome several key challenges to be mutual benefits from the acquisition.