“两进三同”制度为高校团建创新另辟路径——广东共青团“两进三同”制度的实践体会

随着高等教育的改革发展和青年学生的需求变化,高校共青团的工作模式、组织定位和教育手段面临了新的考验。"两进三同"制度作为广东共青团工作的一项崭新的尝试,为广东高校共青团工作的探索、改革、创新开辟了新的路径。     

Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG

For decades, managers have analysed, planned and implemented long-term brand strategies based on customer mindset metrics (MSMs). Typically, such MSMs are customer satisfaction, liking, brand preference and Net Promoter Score (NPS). One of the core pillars, in brand management literature, is the assumed link between certain customer-based brand assets, often operationalized as MSMs, and future long-term market performance. However, few studies have systematically and broadly evaluated how the most common MSMs relate to actual performance data. This study investigates the link between the customer MSMs, most commonly used by practitioners, and their relationships with actual market performance. The paper explores 10 MSMs and 14 market performance metrics, in 10 categories, in the Swedish fast-moving consumer goods (FMCG) market. The study is based on survey data from 2007 that is compared to purchase panel household data from 2007 and 2010. Although MSMs are highly correlated to each other, their relations to brands' long-term market performance differ. A more nuanced approach to the MSM-market performance link is proposed, as there appears to be no single “silver bullet” MSM to rely on. Using a cash flow-oriented framework, the authors recommend opting for different MSMs depending on which of the three generic types of market performance (enhanced, sustained or accelerated) are targeted.     

Implementation of Key Account Management: Who, why, and how?: An exploratory study on the current implementation of Key Account Management programs

Key Account Management, as currently described in relationship marketing literature, is an important approach to creating value, by implementing specific processes targeting most important customers. This exploratory study contributes to the understanding of Key Account Management by focusing on factors influencing the decision for implementing Key Account Management and the implementation-process. The findings suggest that the intensity of competition as well as the intensity of coordination are factors driving companies towards the adoption of Key Account Management programs, and that companies still pay too little attention to the selection of key accounts. The study also reveals the phenomenon of ‘hidden key accounts’: More than 80% of the investigated companies without Key Account Management offer their key customers special treatment without aligning their own internal organizational structures.     

基于京津冀产业发展的河北科技合作领域及布局研究

本文从河北省产业体系特点的分析入手,明确了京津的产业技术优势和河北的产业技术需求,并在此基础上,提出了农业现代技术领域、传统产业技术领域、新兴产业技术领域、现代服务技术领域中河北与京津合作的科技重点;同时提出了构建以环首都绿色经济圈为依托的环首都科技合作带、以沿海经济隆起带为支撑的环渤海科技合作带、以山前平原为骨干的冀中南科技合作带的战略布局。     

职场小说的三个关键词

中国职场时代的到来，催生出职场小说这一新的小说类型。职场小说以传达“职场成功术”为己任，成为职场人士读取“真经”和年轻人励志的“职场胜经”；小说中“杜拉拉”们等新一代的平民“英雄”形象，则成为中国职场时代的大众偶像。尽管数量众多种类繁杂，“职场”、“职场胜经”、平民“英雄”，是职场小说的三大关键词。     

浅析融资租赁在促进中小企业发展中的作用

无论在发达国家还是发展中国家,中小企业在促进经济发展、技术创新、增加税收、创造就业等方面都扮演了越来越重要的角色。然而,近几年国际金融形势动荡。经济下行压力增大,国内银根紧缩银行信贷规模受限,致使中小企业的发展遇到诸多困难。融资租赁作为一种新型的融资工具,以其门槛低、交易灵活、期限长等特点和优势,在提供融资、促进技术改造、优化资本机构、促进销售等方面为中小企业的发展起到重要的促进作用．越来越受到中小企业的重视。     

DOCSIS网络系统的安全实现

本文介绍了DOCSIS网络系统保证网络安全的方法,从功能上分析了该安全系统的3个安全组件。同时,重点给出了3个关键的具体实现,阐述了各部分和各步骤之间的运作方式和相互作用。     

我国进口受限国家关键技术创新投资模型研究

我国的技术发展活动处于复杂和特殊的国际环境中,国外技术强国基于各种原因对我国设置了严格的技术出口限制政策。目前,国内在考虑技术强国技术出口限制因素研究国家关键技术创新模式的理论方法构建上存在空白。把技术强国对我国技术出口的限制因素作为国家关键技术选择与创新发展考虑的重要因素之一,对我国技术受限环境下国家关键技术的创新模式宏观路径以及微观选择方法进行了系统研究。     

论企事业单位纪检监察审计间的业务协调

按照相关法律规定,我国许多企事业单位设置有纪检、监察和审计部门,然而其效果往往让人质疑。比较纪检、监察和审计职责,正视实际中存在的问题,把纪检、监察和审计工作与本单位经营管理工作紧密结合,通过准确定位、重建机构、沟通信息,将上级宏观的指导精神落到实处,最终达到纪检、监察和审计工作目标与单位管理工作目标的共同实现。     

具有身份鉴别功能的密钥分配体制

本文分析了几个密钥分配体制的优劣，并提出了一种将身份鉴别和密钥交换有效结合起来的密钥分配制体制。该体制在分解整数以及求解复合数Ｄｉｆｆｉｅ－Ｈｅｌｌｍａｎ问题都是困难的假定下是安全的。最后介绍一个新交互证明概念。