中国生殖健康产业的需求与市场

根据生殖健康的内容 ,将生殖健康产业划分为两大市场和 7类产品。通过对人口、购买力和购买欲望发展趋势的分析 ,提出中国生殖健康产业市场需求潜力巨大的预测。在培育生殖健康产业的过程中 ,产业发展要素的协调、市场化的策略与步骤、多方面合作的机制是政府目前需要优先考虑的三大问题     

Research notes and communications first-mover effects in multiple dynamic markets

A study of first-mover effects in semi-submersible oil-drilling suggests that first-entrants in international markets maintain higher market share after controlling for market localization and life cycle. Examining only surviving entrants at a point in time inflates this pioneering-market share relationship. Pioneering has an inter-market effect on market share, greater than the intra-market effect. Multinational firms may use market pioneering to resist localization pressures and enhance survival in foreign markets. The study suggests the importance of careful first-mover identification and market definition, a wider examination of first-mover effects over multiple markets, and control for measurement timing.     

区域主导产业发展中的地方政府行为研究

地方政府的活动范围应根据市场发挥作用的程度、社会自治的能力加以界定,更好地发挥市场的作用,优化市场经济运行的环境应是政府行为的着眼点。从地方政府官员的意识、赶超愿望、获得新闻界的关注程度等角度探讨地方政府的行为诱导机制,阐明地方政府财政能力、协调能力等方面是导致区域主导产业畸型增长的内因,提出改变地方政府行政模式,是实现地方政府目标与区域主导产业可持续发展的关键所在。     

The liquidity effects of foreign exchange intervention

This paper examines the effectiveness of foreign exchange intervention in a two-country, two-currency, general equilibrium model that allows for liquidity effects. Both sterilized and non-sterilized intervention operations have significant impacts on the allocation of liquidity in international financial markets. Whether intervention is successful in moving the exchange rate in the desirable direction depends upon the degree of sterilization of intervention and the intratemporal elasticity of substitution of the consumption goods. The model shows that there exist circumstances in which the response of exchange rate to intervention is ‘perverse’ as documented in the empirical literature.     

Measuring Market Orientation: Exploring a Market Oriented Approach

This paper demonstrates that applications of existing approaches to measuring market orientation are myopic, non-comparative and over-reliant on the views of single respondents. Consequently, a multi-perspective, multi-informant approach for measuring market orientation is generated which focuses on gauging customers', competitors' and intra-organizational members' perceptions of the market orientation of an organization. To evaluate the psychometric properties of this approach an application of this design in a survey of manufacturing industry is subjected to tests for inter-rater reliability, scale reliability, content validity, criterion-related validity and construct validity. The conclusion of this evaluation is that the developed measure is both a reliable and valid means of gauging market orientation. The paper concludes with a series of implications for both theorists and practitioners.     

论旅游市场营销环境与旅游业可持续发展

随着科学技术的高度发展,旅游者的选择性强,旅游活动范围大,使旅游供给者面临越来越激烈的竞争。旅游企业要求得生存和发展必须要对旅游市场进行准确定位,在可持续发展观念指导下开展市场营销活动。创造良好的、协调发展的旅游市场营销环境是实现旅游业可持续发展的基础和保证。     

浅析石油化工项目产品市场分析

市场分析是项目前期的重要工作之一，目前尚未赢得人们足够的重视。国外的投资咨询公司对石油化工项目的产品市场分析有其一套比较完整的操作程序和评估体系，以BOPP为案例介绍了市场分析的思路和方法，并且指出市场分析作为一种新的理念，必须进一步深化和细化，逐步加以完善。