案例教学法在MBA“战略管理”课程中的应用探讨

案例教学是MBA课程的重要教学方法,是一个复杂的系统工程,教师需要在课前准备、课堂组织、课后总结等多个环节精心准备和设计。本文根据作者从事MBA核心课程教学工作的实践,以战略管理这门课程为例,从案例的选择、案例教学的组织与实施、案例教学的总结与提升三个阶段以及引导案例、随堂案例、小组讨论案例三种案例形式的运用等方面,探讨了案例教学法在MBA课程中的应用。     

Western MBA Education and Effective Leadership Values in Developing Countries

Abstract

The study seeks to develop a leadership portrait of MBA graduates from developing countries. It examines the congruence between the effective leadership values as perceived by MBA graduates from developing countries and expected, accepted and effective leadership styles in their cultures. One-Way ANOVA and Duncan Multiple Comparison analysis revealed that MBA graduates from developing countries have the tendency to embrace western leadership values without forsaking traditional indigenous values. The research provides evidence to suggest that western MBA education is contributing to the conformity to the latest leadership paradigms across cultures and thus the formation of a shared knowledge structure which reduce the variability of future managers' perceptions towards leadership styles.

The study seeks to develop a leadership portrait of MBA graduates from developing countries. It examines the congruence between the effective leadership values as perceived by MBA graduates from developing countries and expected, accepted and effective leadership styles in their cultures. One-Way ANOVA and Duncan Multiple Comparison analysis revealed that MBA graduates from developing countries have the tendency to embrace western leadership values without forsaking traditional indigenous values. The research provides evidence to suggest that western MBA education is contributing to the conformity to the latest leadership paradigms across cultures and thus the formation of a shared knowledge structure which reduce the variability of future managers' perceptions towards leadership styles.     

MBA教育品牌策略研究——以上海财经大学商学院为例

我国MBA教育经历了国际化、标准化的发展过程,已进入竞争激烈的白热化发展阶段。创新塑造MBA教育品牌,有利于MBA院校的脱颖而出。本文结合上海财经大学商学院MBA教育品牌建设实践,探讨其在品牌定位、品牌提升及品牌推广等方面的策略经验和实施效果,提出设立精确品牌定位、提高品牌核心竞争力等品牌建设建议,希望能为其他MBA院校在创新品牌策略方面提供一定借鉴。     

对我国MBA《企业伦理学》教学模式的探讨与展望

国内外研究表明,企业伦理学对社会发展和企业素质的提高有很强的现实意义.本文从MBA开设企业伦理学课程出发,根据企业伦理学的理论基础和教学特点,参照国外几所著名商学院的教学模式,总结出适合我国MBA学生企业伦理学教育的教育模式.     

中外MBA教育培养模式比较研究

通过对国内外现有MBA教学培养模式的分析,从入学条件、培养目标、课程设置、教学方法和质量评估与认证等方面对国内外MBA教育培养模式进行比较研究,并针对我国MBA教育培养模式存在的问题提出相应的完善对策与建议。     

倡导理想培养模式提升MBA培养质量

研究生教育结构的调整,使MBA发展面临良好机遇。尽管我国MBA教育取得长足进展,但因定位不准确等原因还存在培养质量不理想等问题。运用理想类型的方法,以提高培养质量为核心,可以建构MBA之理想培养模式：“卓越”的理念＋“精英”的培养目标＋“规范创新”的培养过程＋“一流”的条件保障。     

Industrial product managers: Authority and responsibility

This exporatory study concentrated on large industrial firms. The data indicate the IPM is well accepted, and has a very bright future. Their authority and responsibilities are similar to consumer goods PM's with technical aspects being the exceptions.     

Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix

ABSTRACT

Intense competition for student enrollment has created a strong need for higher education institutions, especially those that offer graduate degree programs, to differentiate themselves. This article introduces the concept of strategic brand management as an avenue for higher education differentiation and discusses how higher education institutions with graduate degree programs can strategically manage their brands (i.e. corporate and product) through the higher education marketing mix (i.e. prominence, prospectus, program, price, people, premium, and promotion). Using a closed-ended survey and partial least squares structural equation modeling of a sample of students enrolled in a graduate degree program (e.g. MBA), the study finds that the utilitarian elements (i.e. prominence, prospectus, program, and price) of the higher education marketing mix have a positive direct impact on the product brand (e.g. MBA brand) and an indirect impact on the corporate brand (e.g. university brand) of these types of higher education institutions. However, hedonic elements (i.e. people, premium, and promotion) of the higher education marketing mix do not produce any significant impact on either the corporate or product brands of these institutions. Implications from these findings to theory, practice, and future research avenues conclude.     

Academic Integrity: The Relationship between Individual and Situational Factors on Misconduct Contemplations

Efforts to promote corporate social and environmental accountability (SEA) should be informed by an understanding of stakeholders’ attitudes toward enhanced accountability standards. However, little is known about current attitudes on this subject, or the determinants of these attitudes. To address this issue, this study examines the relationship between personal values and support for social and environmental accountability for a sample of experienced MBA students. Exploratory factor analysis of the items comprising our measure of support for SEA revealed two distinct factors: (1) endorsement of the general proposition that corporations and executives should be held accountable for the social and environmental impacts of their actions; and (2) agreement that the government should adopt and enforce formal SEA standards. Our findings indicate that the universalism value type is positively associated with general support for SEA, but not with support for government enforcement of accountability standards. In addition, we found that gender has a significant impact on support for government enforcement of SEA standards.