Measuring ease of use of mobile applications in e-commerce retailing from the perspective of consumer online shopping behaviour patterns

Scientifically judging and comparing different mobile e-commerce retailing applications (apps) are essential to increase online shopping efficiency and enhance design for system improvement. In this research, the use of mobile apps in e-commerce retailing is viewed as an information operation process, and distance of information-state transition (DIT) theory is introduced to measure the “convenience” of mobile apps to obtain service information. Thus, a novel DIT-based evaluation method for the ease of use of mobile apps in e-commerce retailing from the perspective of consumer online shopping behaviour patterns is proposed. Three representative Chinese enterprises, namely, Tianmao Mall, Jingdong Mall and Suning Easy-to-buy, are chosen as study objects. Moreover, the corresponding ease-of-use indicators of three mobile apps under typical online shopping behaviour patterns are evaluated quantitatively. Results show that this research has important implications not only for online consumers but also for designers of online shopping systems.     

The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal

With growing popularity of mobile devices, digital marketing strategies are increasingly important for modern airports. This paper studied context-aware mobile marketing strategies in the airport retail environment. An on-site mobile marketing experiment was conducted at a partner airport to explore how preference and/or location-based mobile coupons could affect passengers’ retail behaviour. Results show that retail shopping became more efficient (less browsing time) with mobile marketing influence, but not necessarily more effective (not higher spending amount). Randomly pushed mobile marketing information is effective in keeping passengers in shops for longer but context-aware mobile marketing is more effective in increasing spending amount.     

1xEV-DO系统数据流量研究

本文首先分析了 1xEV -DO前向业务信道的链路特性和今后将面临的新业务特性 ,然后着重对 1xEV -DO的无线资源分配和平均业务流量作了研究。     

车辆自动识别系统移动站及其在城市交通监管中的应用

车辆自动识别系统 (AVI)移动站具有机动、快速和自动识别车辆的特点 ,适合于在城市监管中广泛应用。它采用射频识别 (RFID)技术 ,通过车卡 (TAG)采集车辆数据信息 ,对车辆进行自动识别和处理 ,识别率超过 99%;采用视频识别 (VFID)技术 ,通过摄像机采集车辆图像信息 ,在光照较强的情况下 ,识别率可以达到 80 %以上。     

An assessment of value creation in mobile service delivery and the moderating role of time consciousness

This study focuses on the perceived utilitarian value of a new service delivery mode, the mobile channel. The authors develop a framework that incorporates three mode-specific benefits - time convenience, user control, and service compatibility - as well as two costs - perceived risk and cognitive effort - as antecedents of perceived value. Because of the pervasiveness of time criticality as a value-added characteristic of the mobile channel, they also investigate the moderating influence of consumers’ time consciousness. They empirically investigate the model using mobile brokerage services as an illustrative application. The results reveal that the identified antecedents, with the exception of service compatibility, have a strong impact on mobile channel value perceptions, which in turn influence behavioral intentions. The authors also find that time consciousness moderates the aforementioned relationships.     

一种新型的基于神经网络的无线信道模型

本文提出了一种使用神经网络来建模和仿真无线通信信道的方法。由于神经网络优异的学习特性,文中使用神经网络对无线信道的输入输出响应进行建模,讨论了建模的方法,给出了仿真的结果,分析了遇到的问题和解决方法,并进一步阐述了在实际的无线信道环境中使用神经网络建模的优越性。     

移动商务身份认证评价体系的设计

移动商务身份认证机制的评价方法主要为安全性证明的形式化分析方法和单一指标比较的系统仿真方法,缺乏对认证机制性能的整体评价。移动商务身份认证评价体系必须满足移动商务身份认证的特点,即体现对移动商务特性及身份认证效果的检验。本文首先分析移动商务身份认证机制的应用现状和主要评价方法的不足,接着从安全性、适用性和成熟性设计移动商务身份认证评价体系的总体架构,最后逐层细化探讨了其各指标的选取。     

Here and there? Mobile money and the politics of transnational living patterns in West Africa

ABSTRACT

The authors examine the use of mobile money in the context of cross-border remittances in West Africa. Relying on mixed methods and a multi-sited empirical strategy they look at both the sending and receiving conditions of mobile money transfers. By looking at money as socially embedded and the role of migrants in the production of a transnational space, their results highlight that uptake and usage of mobile money for remittances are shaped by a transnational living pattern. At the same time, mobile money also contributes to strengthening and reshaping this pattern. By showing that conversion of virtual money to cash may be performed by brokers that live far away from the end recipient, the paper highlights an important gap between spatial distribution of mobile money infrastructure and the social mediation that supports e-money flows. Cash-based transactions, in turn, are shown to play a key role in the social mediation dynamic.     

一种实用的无线信道纠错方法

核心竞争力是企业适应市场的潜力。中国某些企业由于缺乏核心竞争力而使其市场份额逐渐缩小。为了适应国际市场竞争的形势,发展企业核心竞争力是重中之重。为此,除了企业加强自身建设以外,政府应该利用法律和政策,充分利用加入WTO以后宝贵的“缓冲期”,使国内市场尽快完善,促进企业核心竞争力的不断提高。     

自适应调制与编码系统及其在WCDMA中的应用

本文主要讨论自适应调制与编码系统(Adaptive Modulation and Coding system）的原理，介绍AMCS实现的几个关键技术，包括RCPT（速率适配凿孔turbo）码、高阶调制、H-ARQ和MIMO（多输入多输出）系统。介绍了在WCDMA的高速下行分组接入业务（HSDPA）中使用的自适应调制编码机制，并讨论了可能增加的设备复杂度。